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Sprinklr now supports Instagram Reels

Jim Tomanchek

July 7, 20222 min read

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Nearly two years ago, Meta introduced their short-form video feature Reels. Today, Reels make up more than 20% of the time that people spend on Instagram and hundreds of Sprinklr customers are using Reels to create engaging content. This is why we’re so excited to share that Sprinklr now supports Reels for all customers globally. 

The addition of Reels within Sprinklr ensures unified brand management with accurate reporting capabilities across Instagram. Now, your brand can create a holistic Instagram marketing strategy with both paid and organic campaign management in one unified Sprinklr platform. And, you can get a unified view of your customers by managing Reels alongside your other brand social channels – with robust reporting and AI capabilities to turn data into actionable insights.  

How Reels Work

With video quickly becoming the most engaging piece of content, Meta is very focused on bringing video capabilities to brands with Reels. Instagram Reels are short multi-clip videos that come with the ability to add popular songs, cool AR effects, and other creative tools like text and GIFs. You can either post Reels to your Instagram Feed or make them available to be discovered on the app’s new Explore space, Reels in Explore. In addition to being shared on your Feed, Reels also live in a designated section on your brand profile. They don’t disappear like Stories and are recommended to users based on their likes, follows, followers, and interactions. Instagram also helps boost engagement of Reels by recommending trending Reels for users to view.

Reels from both brands and everyday users are incredibly popular -- Instagram for Business reported that 91% of Instagram users watch videos on Instagram at least once a week and Reels have become Instagram’s fastest-growing feature worldwide.

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You can now publish an Instagram Reel from the Sprinklr platform

To learn more about how to publish an Instagram Reel in Sprinklr, please check out our Knowledge Portal article here.

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