Modern Engagement

Sprinklr Modern Engagement ensures you can Listen, Triage, Engage, and Analyze across all social & messaging channels.

Increase Revenue and Decrease Churn
by Engaging more Customers
Reduce Cost
of Customer Engagement
Manage Brand Risk
with enterprise governance
Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement
Point Solutions
Unified Front Office

Un-integrated and incomplete listening sources

Limited Channel Coverage leading to unanswered messages on owned channels like WhatsApp , Google RCS, Apple iMessage

Unable to scale volume without artificial intelligence

Integrated Listening: Opportunity to engage on all public digital conversations

Most complete modern channel coverages. 34 social and messaging channels including WhatsApp, Google RCS, Apple iMessage

AI based Triaging: Every message is read by AI model, filtering spam & noise from the inbox of community manager

Unable to scale triage volume without AI

Unable to scale response rate without AI

Limited Automation and Bots capabilities to handle repetitive enquiries

AI based Triaging : AI model triages the incoming messages, saving effort on manual triaging and assigning task

Smart Response allows community managers to choose AI powered system generated replies while conversing with audiences, saving time

Bots : Automation engine takes care of repetitive queries using bots and Auto Responses logic

No ability to detect Crises proactively

Limited Content Governance capabilities

Inconsistent, Un-supervised and Un-audited User Management

Crisis Detection : Smart Alert detects crises in real time using AI.

Content Governance Automated stop publishing ensures brand guidelines are maintained

User Governance Granular and customizable user roles and enterprise grade access control

Features include:

Monitor and explore topics, themes, and keywords across 34 social and messaging channels

Detect a crisis before it strikes with AI-powered alerts and always-on notifications

Access proprietary offline data unique to the brand and from over 350M+ other digital sources such as TV and Print

  • Industry Common
  • Social & Messaging Channel Coverage
  • Queries, Themes & Topic Builder
  • Listening Explorer
  • Ratings & Review
  • Industry Advanced
  • Smart Alerts
  • Notifications
  • Sprinklr Unique
  • Data Engine
  • 350M+ digital sources covered including TV & Print

Features include:

Detect language and sentiment so you can engage with customers appropriately

Route inbound messages to the right team based on keywords, source, and even associated image

Identify and prioritize inbound messages with AI models that understand the context of the incoming messages and route appropriately

  • Industry Common
  • Sentiment Analysis
  • Language Detection
  • Industry Advanced
  • Keyword Routing
  • Profile Routing
  • Visual Analysis
  • Sprinklr Unique
  • Intuition
  • Automation Engine

Features include:

Create compelling content that sparks engagement with your audiences across 34 social and messaging channels

Publish content that follows brand guidelines and tone with robust governance that empower teams to work smarter

Respond to messages at-scale with AI support that can suggest responses, manage basic inquires, and allow your team to raise the bar on customer experience

  • Industry Common
  • Link Shorteners
  • Macros
  • Rules Engine
  • Global Publisher
  • Industry Advanced
  • Approval Paths & Queues
  • Reminders
  • Language Translation
  • Digital Asset Manager
  • Sprinklr Unique
  • Smart Response
  • AI Response Compliance
  • Bots
  • Case Management

Features include:

Track performance and key performance indicators across campaigns and share report dashboards

Analyze reports and drill into the data while comparing results against the competition or historical performance

Distribute real-time data across the organization uninhibited by platform access so teams spend time gathering insights instead of updating excel spreadsheets

  • Industry Common
  • Charts & graphs
  • Report downloads (Email, PDF, .CSV)
  • Custom Metrics
  • Industry Advanced
  • Historical reports
  • Benchmarks
  • Unlimited report drill-down
  • Sprinklr Unique
  • Live-Slide Technology
  • URL Report sharing with non-users
  • Display

AI for Engagement

Intelligent System to engage with customers and prospects.


10 advanced automation features enables practitioners to get more done, faster.

Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.
The Forrester Wave™
Content Marketing Platforms For B2C Marketers, Q2 2019

Sprinklr pays for itself — discover our value realization model.

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing
Modern Advertising
Modern Research
Modern Care
Modern Engagement
Generate more sales with better content
Create more impactful content by leveraging AI-powered insights which analyse what your customers, prospects, and competitors are saying
Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units
Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features
Reduce content production costs
Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking
Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)
Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management
Protect your brand's reputation
Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes
Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels
Increase Return on Ad Spend
Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)
Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales
Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned
Reduce advertising production costs
Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance
Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform
Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics
Protect your brand's reputation
Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes
Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels
Grow your business with insight
Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)
Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction
Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL
Improve your customer experience
Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points
Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy
Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves
Protect your brand's reputation
Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders
Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations
Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts
Make Care the new Marketing
Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team
Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information
Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams
Reduce agent costs
Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels
Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training
Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end
Increase customer satisfaction
Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time
Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions
Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly
Turn social into a revenue driver
Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening
Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties
Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools
Get more output from social media managers
Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately
Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries
Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels
Protect your brand's reputation
Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes
Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

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