• B.Com, General, Delhi University
• MBA in Marketing, Birla Institute of Management Technology

Social Media Marketing, Instagram Strategy, X (Twitter) Strategy, Social Listening, Community Management, Social Media Analytics, Content Strategy

Nivanya M. is a freelance writer and digital marketing specialist who creates content around social media marketing, social listening, community management and platform strategy. With a background in campaign planning and digital marketing operations, she brings a practical perspective to her writing, helping readers move beyond theory and apply ideas in real-world marketing environments. Her contributions to the Sprinklr blog focus on making social media concepts approachable, actionable and relevant for modern marketing teams. Away from client briefs and social media playbooks, Nivanya is a self-confessed research enthusiast who enjoys diving deep into unfamiliar topics and emerging trends. She believes the best content creates a connection with the reader rather than overwhelming them with jargon, a philosophy that shapes every piece she writes. That curiosity-driven approach helps her uncover meaningful insights and translate them into content that feels both useful and engaging.