• BTech, Biotechnology, Odisha University of Technology and Research, India

Social media marketing, regional social strategy, social media personalisation and productivity, Facebook and Instagram tactics, media monitoring.

Priyam Gupta is a biotechnology engineer by education and a storyteller by heart, with more than five years of writing behind her. For the Sprinklr blog, she specialises in social media marketing, and her work spans regional social strategy for markets like Saudi Arabia and Australia, social media personalisation and productivity, Facebook metrics, Instagram carousels and media-mention tracking. That scientific training gives her writing a structured, evidence-led backbone, while her storytelling instinct keeps it genuinely engaging. She is also a content creator on Instagram in her own right, which means she writes about social media as a genuine practitioner, someone who understands platform behaviour from the inside rather than just in theory. That hands-on perspective, along with a real passion for using social to tell stories that matter, is exactly what makes her platform-specific guides feel current and credible.