8 Top Online Survey Tools: From Ratings to Real Insights

You’re probably not short on feedback. It pours in from every corner — NPS scores, employee pulse checks, social reviews, partner surveys. By the time it hits your dashboard, it’s already another number in another report. Useful? Sometimes. Actionable? Rarely.

That’s the real pain point no one says out loud: collecting feedback is easy, doing something meaningful with it at scale is hard. This is where the best online survey tools earn their place. The truth is, most online survey tools look the same on the surface. Send a form, get a chart, call it a day. What separates the good from the great is whether they actually drive action inside an enterprise: feeding into your workflows, shaping your strategy, and speeding up decisions.

That’s what this list is about: eight online survey tools that don’t just collect feedback but help you do something with it.

What online survey tools do (Beyond forms)

Online survey tools today are nothing like the clunky email forms of the past. They capture feedback across every touchpoint (email, in-app, web, SMS, WhatsApp, even social), and adapt questions in real time based on the respondent (adaptive logic). Identity, consent, and privacy are built in.

Behind the scenes, AI (especially NLP) processes free-text feedback to surface themes, sentiment, and even predict emerging issues. When a signal goes red (low rating, churn risk, critical comment), the system can trigger actions automatically, from routing support tickets to flagging product requests or alerting HR.

In 2025, the leap is beyond static reporting. Tools now feature:

• Agentic AI to route issues or even initiate workflows across systems
• Conversational interfaces make surveys feel more like a dialogue than a form
• Built-in compliance features handle privacy and audit needs automatically

What makes this enterprise-ready is integration. Strong platforms connect with CRM, product analytics, HRIS, and data warehouses so feedback doesn’t sit in isolation. It flows into the systems leaders already rely on to act.

8 online survey tools (2025’s best picks)

You know what’s possible with modern survey tech. Now let’s get specific. Here are eight online survey tools making the biggest impact in 2025; each with its own strengths for enterprise teams that need more than just simple feedback collection.

While this tool list isn't exhaustive, we invested significant time in research and consulted with customers to put it together. Their insights have contributed to this compilation of online survey tools, allowing you to choose the software that best aligns with your feedback management requirements.

Sprinklr CFM

Sprinklr Customer Feedback Management is a modern online survey platform built on a simple premise: enterprise feedback management should be intelligent, not manual. It redefines how brands listen, understand, and act on customer sentiment. It unifies solicited feedback (from surveys) with unsolicited signals (from social, reviews, and service channels) on one AI-first platform — turning fragmented feedback into a single, actionable source of truth. Unlike standalone survey tools, Sprinklr connects every customer signal, analyzes it in context, and routes it to the right teams in real time. Its no-code interface, powered by Sprinklr AI+, lets business users design surveys, uncover insights, and close the loop; all without heavy configuration or IT dependency. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of Customer Platforms, Sprinklr continues to set the standard for enterprise-scale feedback management.

Key features:

• Unified feedback capture: Brings together survey responses, social mentions, reviews, and customer service interactions into a single omnichannel platform.

• Conversational and adaptive surveys: Uses AI-driven logic to make surveys feel like natural conversations — probing vague responses to extract actionable insights.

• AI-powered insights and automation: Surfaces root causes, predicts emerging experience drivers, and automatically routes issues to owners with no setup or configuration required.

• No-code feedback management: Enables teams to set up, analyze, and act on feedback effortlessly through an intuitive, no-code interface.
• Seamless integrations: Connects with existing CX ecosystems through standard APIs and connectors to sync feedback, insights, and actions across systems.
• Closed-loop actionability: Turns critical feedback into automated workflows — creating cases, setting alerts, and triggering follow-ups to ensure issues are resolved and customers updated.

Overall verdict

Sprinklr’s Customer Feedback Management is best suited for enterprises seeking a unified, AI-driven approach to voice of customer programs. Its strength lies in consolidating every type of feedback into one extensible platform and closing the loop at scale, helping leaders move from static reports to continuous experience improvement across CX, product, and service teams.

Customer testimonials

💪 Strengths

“The dashboards are well designed and show the data I've been looking for without making me use many filters which reduces the amount of time I spend on work. It's easy to implement and use because the insight is allocated to the same software I talk to my customers daily.” Source

👎🏻 Weaknesses

“Sprinklr is extremely customizable to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool, and the team is super helpful at onboarding new users and solving problems in real time.” Source

Trusted by: Microsoft, Honda, 3M, Dow Chemical Company, Athena Global Advisors, Marico, TrueBlue, and many more.

Qualtrics XM

Qualtrics XM is an enterprise experience management (XM) solution that sits inside a broader XM ecosystem — customer, employee, product, brand. For enterprises, that means more than just pretty surveys. XM emphasizes deep analytics, predictive intelligence, and integrations that let feedback plug directly into workflows. Think machine-learning-driven text & voice analysis, journey tracking, and dashboards that serve multiple stakeholders. It scales globally, supports governance, security, and is designed to handle large volumes of data and complex survey logic. What sets it apart is the mix of research-grade rigor (logic, stats, randomization) and the ability to connect experience data (X-data) with operational data (O-data), enabling businesses to uncover root causes and drive strategic decisions.

Key features:

• Drag-and-drop survey builder, support for 100+ question types, with branching/display logic, quotas, randomization, embedded data, mobile and offline compatibility.
• Distribute surveys by email, SMS, via website, mobile apps, social media, QR codes, or offline/off-network use. Also supports panel management and receipt/transaction-triggered surveys.
• Tools like ExpertReview (with iQ) that flag flaws before launch (bias, PII, methodology), plus real-time statistical tools, driver analysis and predictive trend forecasts.
• Over 30 graph types, customizable dashboards with real-time updating, flexible exports (Word, PowerPoint, PDF, SPSS, etc.) and collaboration across reports.
• Data encryption, SSO, mobile/offline compatibility, multi-language support (templates and surveys), user-access controls, robust privacy and compliance.
• Features like reusable choices, auto-numbering of questions, survey tagging, test responses & preview, accessibility review, logic tools to conditionally show/hide questions or direct flow.

Overall verdict

Qualtrics XM works best when you need a survey tool that’s more like an insights engine. It excels in large deployments, complex logic, and when your organization needs both breadth (multiple channels, high volumes) and depth (voice/text analytics, predictive modeling). That said, it’s better suited when you have the resources to use its full stack; smaller teams or simpler use cases might find parts of it overkill.

Customer testimonials

💪 Strengths

“What I like best about the Qualtrics Customer Experience is its Dashboard which is very easy to use. It can collect data from raw data which can be collected through emails, surveys, SMS, websites, apps and other social media platforms using NLP (Natural Language Processing) in real time. It can easily be integrated with tools like supports tools, CRMs. Customer support is good. Implementation is easy.” Source

👎🏻 Weaknesses

“The platform can feel overwhelming at first due to the wide range of features. The learning curve is steep—new users often need training to get the most out of it.” Source

Medallia

Medallia is a leading experience management system designed for enterprises that want to move beyond simply sending surveys to actually sensing, interpreting, and acting on feedback continuously. With its unified platform, Medallia pulls in structured survey data plus unstructured signals (voice, chat, digital behaviors), applies AI/ML to surface trends, and lets teams close the loop fast. It supports global scale, strong compliance and governance, and flexible program deployment, from ad-hoc point-in-time surveys to ongoing feedback programs. Its differentiator is the breadth of feedback sources it can integrate, its predictive analytics, and its focus on making feedback operational rather than just reflective.

Key features:

• Deploy surveys across email, web, SMS, WhatsApp, Facebook Messenger, IVR, and in-app channels to meet audiences where they are.
• Customize customer survey questions, flows, translations, branding, and logic with built-in targeting and conditioning to boost response rates.
• Use Smart Sample to reduce bias through quotas and weighting, while the Anti-Cheating Engine flags suspicious responses before they skew results.
• Go beyond text by adding video responses, then analyze transcripts for emotion, sentiment, and predicted NPS.
• Run ad-hoc surveys with Ask Now, insert quick pulse questions into existing programs, and use integrated A/B testing to validate new ideas instantly.

Overall verdict

Medallia is a powerful choice for enterprises that need flexible, high-quality survey programs backed by strong analytics and fraud controls. It’s especially well-suited to organizations running global CX/EX initiatives that demand diverse channels, advanced targeting, and reliable data at scale. Choose Medallia when you need to run a global, benchmarked VoC program where data quality is non-negotiable and feedback requires immediate, structured operational response.

Customer testimonials

💪 Strengths

“The platform is very adaptable to the needs of information visualization. It updates in real-time with the responses from surveyed customers. Configuring the ad-hocs is quite simple, you don't need to be an expert to do it. Something I really like is that we can add additional questions (turn them on and off at any time) to the Voice Programs.” Source

👎🏻 Weaknesses

“GenAI functions still not available in other languages than English. Our service team (that changes far too often) sometime lacks knowledge of our program and thus quality and speed of delivery lacks behind, Pricing model (esp. for smaller programs).” Source

💡 Sprinklr advantage: Here's where Sprinklr pulls ahead. Its survey engine supports 150+ languages with built-in translation, enabling enterprises to capture feedback consistently across every region and customer segment.

Beyond that, Ask AI+, part of Sprinklr’s Customer Feedback Management suite, accelerates survey creation with AI-assisted design. It helps teams build context-aware, structured surveys by suggesting the right tone, question types, and branching logic — all from a simple prompt. For fast-moving teams running frequent product rollouts or pulse checks, it reduces setup time while maintaining survey quality and brand consistency.

Together, they make global, AI-assisted feedback programs both scalable and precise.

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PG Forsta

PG Forsta is a comprehensive Human Experience (HX) platform designed to unify customer, employee, and market research data into a single, actionable ecosystem. Serving over 43,000 clients globally, including leaders in healthcare, retail, and financial services, PG Forsta enables enterprises to collect, analyze, and act on feedback from every touchpoint. Its Research HX suite integrates survey design, qualitative research, AI-driven analytics, and visualization tools, streamlining workflows, and accelerating insights. With robust scalability, multilingual support, and compliance with global standards, PG Forsta is tailored for organizations seeking to transform experience data into a strategic advantage.

Key features:

• Supports feedback collection across various channels, including surveys, live chats, service tickets, and call transcripts, offering a comprehensive view of customer sentiment.
• Utilizes AI tools like AI Summarize, AI Compose, and AI Recommend to extract themes, generate content, and suggest actions, enhancing feedback analysis.
• Facilitates qualitative research through video focus groups and in-depth interviews, integrating these insights with quantitative data.
• Offers advanced data visualization tools, enabling the creation of interactive dashboards and auto-generating reports for effective storytelling and decision-making.
• Supports large-scale, multi-language studies with robust security and compliance, catering to the needs of global enterprises.
• Following its acquisition of InMoment, PG Forsta strengthens survey programs with Active Listening™, AI-driven text analytics, and predictive insights to capture richer customer feedback and resolve issues faster.

Overall verdict

PG Forsta stands out for its combination of survey agility, advanced AI, and seamless integration. It’s best suited for organizations serious about blending qualitative depth, like video, with large sample, global scale, and instant data activation. For enterprises with diverse audiences and complex touchpoints, Forsta’s feedback automation, analytics, and project support make it a go-to for turning feedback into strategic action, not just quarterly reporting.

Customer testimonials

💪 Strengths

“I have really enjoyed learning the Forsta platform so far. It has many options in the survey builder for question types, logic, and custom code. The reporting dashboard also seems very customizable and great.” Source

👎🏻 Weaknesses

“The support and training portal can be hard to use at times. It has been improved but I still find it hard to get to the help articles I need to check how things work.” Source

⁠Alchemer

Alchemer’s survey tool is designed for enterprises that need flexibility without sacrificing structure. You can launch simple feedback forms one day, and the next scale into global feedback programs with logic, integrations, and automation. With 40+ question types, deep logic and branching, and multi-channel deployment (email, SMS, QR, embedded links, video), it’s built to adapt to real use cases. For enterprises, the real value lies in how Alchemer connects feedback to business systems, turning responses into insights that can shape strategy, customer experience, and operations.

Key features:

• Supports advanced customization with 43 question types, branching logic, and conditional pathways.
• Offers true multichannel deployment, allowing surveys to be distributed via email, SMS, QR codes, social links, quick polls, and even video-based responses.
• Helps capture real-time feedback within their own apps and websites, ensuring they hear directly from customers at the most critical points of their journey.
• Applies AI-driven text analysis to open-ended responses from surveys, reviews, or social channels, with its Pulse solution.
• Integrates feedback effortlessly across CRM, marketing, analytics, and other enterprise systems with bi-directional connections.

Overall verdict

Alchemer is best suited for enterprises seeking a balance between ease of use and advanced customization. Its strength lies in flexibility and multichannel reach, making it ideal for organizations that need to engage diverse audiences quickly.

Customer testimonials

💪 Strengths

“Alchemer is extremely user friendly, very easy to implement and integrate. Building surveys are intuitive and simple. The platform also allows for a lot of different types of survey/tool building, question formats, logic, etc. I've been able to use Alchemer for all sorts of different feedback gathering and even use it as fillable forms in particular situations. Alchemer also has stellar reporting functionality and great exportability to Excel or SPSS for data analysis and research purposes. The built in support is also very helpful for more complex survey building.” Source

👎🏻 Weaknesses

“The main issue is that it just doesn't quite do all the things you may want it to do. For example, you can't quite customize the reports the way you would like or apply branding in a way that is user friendly. Although many aspects are customizable, there are limitations to what you can do.” Source

Learn More: 10 Types of Customer Feedback: The Right Way to Classify Them

Verint Experience Management

Verint Experience Management (now called Verint® Voice of the Customer™) is an enterprise-grade platform that positions its survey tools as a core component of a broader CX Automation strategy. It is designed to unify feedback from every customer and employee touchpoint, moving beyond simple data collection to drive automated, real-time actions. The platform's strength lies in its ability to combine structured survey responses with unstructured data from across the organization, using AI to analyze and prioritize impact. With a strong focus on enterprise needs, it offers extensive omnichannel deployment, advanced analytics, and robust case management to close the feedback loop at scale.

Key features:

• Design and deploy surveys across a wide range of channels, including website, mobile app, email, SMS, social media, IVR/voice, and in-person interactions to capture in-the-moment feedback.
• Uses AI to automate workflows, triggering real-time alerts and creating cases based on bespoke rules and data analysis.
• Bring together structured survey data and unstructured customer data (like interaction transcripts) in a single hub — includes text analytics, sentiment analysis, and benchmarking.
• Features like survey fatigue management, customizable templates, and quota controls ensure efficient management of large-scale, global feedback programs.

Overall verdict

Verint is a heavyweight contender built for large, complex enterprises, with a proven track record of serving over 80 Fortune 100 companies. It’s an ideal fit for service-intensive industries like financial services and retail, where integrating customer feedback from the contact center with broader operational data is a strategic priority. Choose Verint when your goal is to move beyond measuring metrics to embedding a system of AI-driven, automated action across the enterprise.

Customer testimonials

💪 Strengths

“Verint's Voice of the Customer platform is the proverbial Swiss army knife of VOC tooling, but usually at the fraction of the cost of other so-called Cadillac services. Whether it's a simple, embedded pulse survey on your website, a multi-faceted exit survey at a live event or a deeply involved and rich user study, Verint's platform enables you to achieve most any task you might have.” Source

👎🏻 Weaknesses

“The back-office platform can sometimes respond a little slowly. This doesn't affect or impact any online/digital surveys, but an immediate answer to a question about recent data might take 5 minutes to pull when it could be 2.” Source

Interesting Read: Voice of the Customer Survey: Key Questions for 2025

SurveyMonkey Enterprise

SurveyMonkey Enterprise provides a scalable, secure platform for large organizations to deploy feedback programs across CX, marketing, and employee engagement. It extends the user-friendly SurveyMonkey experience with centralized administration, advanced security controls, and deep integrations to embed feedback into core business systems. The platform differentiates itself with a balance of approachability and powerful enterprise features like single sign-on, HIPAA compliance, and a dedicated customer success manager. It is designed to empower business users across the organization while giving IT leaders the tools for governance, data protection, and oversight.

Key features:

• Enables users to build complex surveys with a wide range of question types, logic, and customization options to capture detailed feedback.
• Allows the creation of surveys in multiple languages (around 56), facilitating global data collection and analysis.
• Provides robust analytics tools to analyze survey data, generate reports, and visualize insights for informed decision-making.
• Integrates with over 200 applications, including Salesforce, Power BI, and Tableau, to streamline workflows and enhance data utilization.
• Ensures data protection with features like Single Sign-On (SSO), encryption, and compliance with HIPAA and GDPR regulations.

Overall verdict

SurveyMonkey Enterprise is well-suited for large organizations seeking a scalable and secure survey solution. Its advanced features, seamless integrations, and robust security make it ideal for enterprises aiming to gather and analyze feedback across various departments and regions.

Customer testimonials

💪 Strengths

“It is really intuitive, easy to use tool, and can be integrated with various systems, platforms including Microsoft applications, emailing solutions and even third-party database to load and store data and responses. It provides the ability to track responses and create dashboard summaries through charts and other visualizations to monitor and track it as well. Stores all data online on cloud-based platform that can be viewed through any device including mobile, desktop or laptop.” Source

👎🏻 Weaknesses

“Some of the more advanced features are only available in higher-priced plans, which can be limiting for small teams or individual users. Sometimes the integration with other tools is not as smooth as expected, and the customization options for design could be more flexible.” Source

Concentrix

Concentrix approaches surveys as a component of a comprehensive, service-driven Voice of the Customer (VoC) program (powered by ConcentrixCX platform), and the Modern Listening solution. It's a full suite that combines a technology platform with strategic expertise to transform customer and employee feedback into actionable business outcomes. The platform is built to unify feedback from every conceivable touchpoint, from traditional surveys and social media to contact center interactions and video feedback, creating a holistic view of the customer journey. Its key differentiator is this blend of an advanced platform with tailored experience management services, aiming to move beyond data collection to drive financial growth and unwavering loyalty.

Key features:

• Captures and unifies customer signals across a wide array of channels, including outbound surveys (email, SMS, IVR), digital feedback on websites and apps, social media chatter, and even video/audio feedback with the Modern Listening suite.
• Leverages generative AI, natural language processing, and a real-time text analytics engine to detect patterns in behavior and sentiment. It then automates actions through real-time orchestration workflows and case management to improve experiences.
• Ensures seamless connectivity with established business systems through hundreds of out-of-the-box integrations and API connectors, including marketing automation, content management, and journey analytics platforms.
• Offers a dedicated team for measurement design, program management, and culture adoption to help clients design, build, and run their feedback programs effectively.

Overall verdict

Concentrix excels in capturing enterprise-wide feedback with modern survey experiences that drive engagement. It is best suited for organizations seeking real-time insights and actionable analytics across multiple channels, ensuring CX and EX programs are effective and measurable.

Customer testimonials

💪 Strengths

“Overall, our experience with Concentrix has been an elevation from our former service provider. The feedback survey we're able to deploy to our guests is now on-brand and eye-catching. The insights go beyond what we were previously able to capture, and the support team at Concentrix has been a key part of our program launch - enabling us to get more done and set a roadmap for future developments in the CX space.” Source

👎🏻 Weaknesses

“We're eager to see additional product enhancements within the dashboard as customized reporting within our enterprise & user access levels can be a challenge. At the moment, the reporting dashboards are a bit outdated (though some enhancements have been made) and don't always align with our use case. Our Concentrix support team has been great about hearing out these concerns & aiming to work them into a future development, but the dashboard itself is a touch behind enterprise-level reporting we have access to from other software solutions.” Source

How to evaluate online survey platforms: For scale and impact

For enterprise use, the right tool must be a strategic engine for insight and action, not just a form builder. The table below outlines the critical evaluation criteria across six key domains.

💡 Don’t just compare feature lists. Test how quickly a platform can turn raw feedback into a resolved issue. The best tools now capture contextual, in-the-moment feedback across digital channels, helping enterprises respond in real time instead of in review cycles.

Also, here’s a practical tip you won't find on most vendor checklists: During your demo, don’t just build a survey — import your own messy, real-world data. Use a sample of actual open-text feedback from your support tickets or customer emails. This stress test reveals how well the platform’s AI can handle your specific language, jargon, and nuance, moving you from a theoretical feature list to a proven, practical fit.

Online survey tools vs Conversational surveys (When to use which)

Both methods capture feedback, but they serve different goals.

Let's break down the two approaches. This isn't about one being better than the other; it's about using the right tool for your specific goal.

➡️ When online survey tools win:

Think of these as your precision measurement instruments. They are ideal for:

• Structured measurement: Tracking standardized metrics like NPS, CSAT, and CES over time.
• Scale & benchmarking: Collecting consistent data from thousands of respondents for reliable trend analysis and competitive benchmarking.
• Quantitative data: Answering the questions "What is the score?" and "How is it changing?"

➡️ When conversational surveys win:

These are your discovery engines. They excel at:

• Engagement depth: Creating a dynamic, chat-like experience that mimics natural dialogue, adapts questions in real time, and encourages richer, more candid responses.
• Adaptive probing: Asking follow-up questions in real-time based on previous answers to uncover root causes.
• Qualitative insight: Answering the critical "Why?" behind a score, revealing the stories and emotions that numbers can't capture.

➡️ The smart, hybrid approach:

The most powerful strategy uses both in tandem.

• Use online surveys as your baseline. Deploy them broadly to measure performance and identify high-value segments (like strong detractors or promoters).
• Use conversational surveys for follow-up. Trigger these deeper, adaptive conversations with specific segments to understand the nuances behind their scores.

This creates a continuous feedback loop: you quantify trends at scale, and then qualify them with depth.

Final thoughts

A spreadsheet full of ratings is just a starting point. The real goal isn’t collecting opinions — it’s activating them. The form itself is the least important part; the magic happens after someone clicks “submit.”

Modern online survey tools listen at scale, filter signal from noise, and put insights in the hands of the person who can act. Complaints become support tickets, and employee frustrations spark meaningful conversations.

Your path forward requires a change in perspective.

• Evaluate for action, not questions. Prioritize workflow automation and CRM integrations over a long list of question types.
• Test with your reality. Challenge vendors to demonstrate their platform using one of your specific business problems, not a generic script.
• Measure impact, not activity. To prove real ROI, track alert-to-resolution time (how fast are we acting?), theme accuracy (is the AI correctly identifying the root cause?) and downstream fixes shipped (how many product or process changes were informed by this feedback?).

Static survey data is over. It’s time for systems that listen, understand, and act.

👉 Connect with a Sprinklr Insights expert to build a tailored business case that maps our platform's capabilities directly to your most critical goals. Grab that demo and define what success looks like for your enterprise.