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Enhancing Sales with Agent Assistance

Sprinklr offers a range of methods to cater to diverse customer preferences with agent-assisted commerce that blends human interaction with digital convenience. It not only enhances the shopping experience but also contributes to higher conversion rates, customer satisfaction, and overall business s

Knowledge Base Article

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Agent-Assisted Sales

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LINE Advertising Parity

The article explains the objective-wise parity currently in Sprinklr. The first column talks about the feature, the second column mentions if the feature is present in Sprinklr, the third column mentions if the feature is present in the native Ads Manager, and the fourth column clarifies whether or

Knowledge Base Article

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Advertising Channel Parity

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X Funding Instruments

Funding Instruments are the source of a campaign budget for advertising on X. In Sprinklr, you can view the details of your Funding Instrument that are already set in your X Account Manager and track various details such as Pacing, Status, etc. With this data displayed directly within Sprinklr, your

Knowledge Base Article

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Setting up Twitter in Sprinklr

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Add Snapchat Ads Accounts

Advertise on Snapchat and reach a wider group of audience.​Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, you can reach a global audience and drive meaningful results. Sprinklr supports ad publishing and reporting from your Snapchat ad

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Setting up Snapchat in Sprinklr

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What Can Cause X Ad Accounts to Deactivate?

Sprinklr uses access tokens, which are provided by social channels, to connect to your accounts. When an access token expires or becomes invalid, you must reconnect your social account to Sprinklr (see Re-Add a Deactivated Account in Sprinklr). Doing this generates a new token. Each social network h

Knowledge Base Article

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Troubleshooting & FAQs

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Pinterest Pixels

The Pinterest tag is a powerful tool that enables you to gather valuable insights into your website's performance and create highly-targeted audiences for your Pinterest advertising campaigns. It is a small piece of code that you can easily add to your website or landing pages.A Conversion Event is

Knowledge Base Article

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Pinterest Pixel

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Conditions applicable with outbound rules

Brands can leverage outbound rules in Sprinklr's Rule Engine to control the properties of messages that have been published. Users can also create Outbound rules to automate actions on scheduled outbound messages based on some set conditions. Below, is a list of the Outbound Rule Condition types and

Outbound Rule

Create Rule

Outbound Message Rules

Rule Engine

Knowledge Base Article

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Outbound rules

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Advanced Use Cases of AI Creative Insights

Use case 1: Check which aspect ratio is performing better in a particular placementIn the creative elements tab, in the performance by aspect ratio widget, edit the widget to add a placement dimension which will give a breakdown of placement vs aspect ratioThis gives an idea of which aspect ratio is

Knowledge Base Article

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Advanced Use Cases

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How to Take Actions based on AI Creative Insights using Rules

Users can now pause ads containing unenriched creative that is not brand-compliant using the Rule Engine. This feature utilizes a new field called 'Enrichment Status', which includes two parameters at the ad variant level: Creative Insights: Logo PresentCreative Insights: Brand PresentThe

AI-Powered Creative Insights

Knowledge Base Article

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Advanced Use Cases

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How to Clear Stop Loss Strategy Groups from Ads

Stop Loss evaluates and pauses ads that are exceeding your target CPA or not meeting your goal based on your configuration. However, at times, you want to be able to make some of the ads paused by Stop Loss active again so that they can start spending. Clear Stop Loss assists you with this action to

Knowledge Base Article

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Setting Up Stop Loss

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"Source Creation Type" Dimension Details

Source Creation TypeIn Paid Reporting, the dimension "Source Creation Type" can be used to show where an Ad was originally made, in order to help measure platform adoption.Definitions of the ValuesValueMeaningNative: Auto ImportBuilt and optimized in native channel platforms.Native: Manage

Knowledge Base Article

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Source Creation Type Dimension Values

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Set task queues automatically

Create a task rule to set task queues automatically based on certain criteria. This way you can automate the process of setting task queues in bulk based on certain well-defined conditions. Users will need to set up the rule and enable it. Once the rule is enabled, all the tasks satisfying the condi

automation

Task Queues

Knowledge Base Article

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Advanced Task

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Stop the Workflow on an Entity

Initiation of a workflow can be done from various areas of the platform. Workflows sometimes need to be stopped after initiation. You can also stop workflows manually from the Production dashboards, Editorial Calendar, Third Pane & Campaigns sections as well.To Stop a workflow manuallyClick the

Stop Workflow

Workflow Engine

Knowledge Base Article

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Workflow Actions

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Set Campaign Visibility based on User (via Rule Engine)

Automate the process of setting the visibility of Campaigns by selecting the created user groups based on some predefined criteria.Example use case shown below: If the owner of the campaign is “Agency 1” then the visibility of the campaign is set to “Agency 1” User Group and the “Blueprint” workspac

campaigns

Rule Engine

Knowledge Base Article

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Campaign Rules

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Initiate Workflow Automatically on your Media Assets

Creating an initiate workflow rule allows you to trigger workflows on all Media Assets. This way you can automate the process of initiating workflows in bulk on assets based on certain well defined conditions. Users will need to set up the rule and enable it. Once the rule is enabled, all the media

Workflow Engine

Rule Engine

initiate workflow

Knowledge Base Article

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DAM Rules

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Copy Properties from Campaign / Outbound Message to Media Asset

Copy various campaign/outbound message properties from the campaign/outbound message level to the asset level by creating a DAM Rule. Once the rule is enabled, all the tasks satisfying the condition will have the selected actions initiated on it.Example use case shown below: Goal, Content pillar, Br

Rule Engine

Knowledge Base Article

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DAM Rules

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Add Sub-Campaign Brief Template

Add Brief templates to all the Sub-campaign directly without any manual effort by creating a Sub-Campaign Rule.Example Use case shown below: If the status of the sub-campaign is approved, then the “Sub-Campaign Brief Template: General” is automatically attached to the Sub-Campaign.How to set up Clic

brief templates

Sub-Campaign

Knowledge Base Article

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Sub-Campaign Rules

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Autofill Rules - Conditions and Actions

The following conditions are available to for users to select while creating a Autofill Rule for messages / posts.Autofill Rule Conditions — DescriptionsConditionsDescriptionThe Channel Properties of the MessageSet the condition based on the following Channel properties:AccountAccount Owner User IDA

Rule Engine

Autofill Rule

Knowledge Base Article

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Autofill Rules

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Sub-Campaign Rules Actions

The following actions are available for users to select while creating a Sub-Campaign Rule-Sub-Campaign Rule — ActionsConditionDescriptionActions which are applicable for Sub-CampaignSet the actions on the sub-campaigns:ArchiveBrief TemplatesInitiate WorkflowSet Naming ConventionStatusShareStop Work

Actions

Sub-Campaign

Rule Engine

Knowledge Base Article

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Sub-Campaign Rules

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Sprinklr Marketing: 18.11 Capabilities and Enhancements

Sprinklr's latest release empowers businesses with enhanced AI, improved usability, channel expansion, consistent publishing and reporting, efficient content planning, and seamless project management for impactful customer experiences.

Sprinklr Marketing

Knowledge Base Article

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v18.11 Fall Release (November)