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How to Manage Ads Unique Metrics in Reporting

In this article we will cover how you can manage unique metrics in Ads reporting.To delete an unique metric : On the Unique Metrics window, hover over the Options icon alongside an Account Name and select Delete to permanently delete the configuration.​You can also perform the following operations o

Knowledge Base Article

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Managing a Unique Metric

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What are Ads Unique Metrics?

There are some metrics in the social channels which are termed as unique metrics. Unique Metrics give an accurate representation of how many distinct individuals viewed or acted on each entity level by discounting the redundant numbers you would otherwise report when an entity is viewed multiple tim

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What's Unique Metric

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About TikTok Campaigns and Ad Groups

TikTok has an ad structure comprising campaigns, ad groups, and ads. Campaigns can include one or more ad groups. Once you have created your campaign with a defined ad objective, you will need to set up ad groups where you can set placements, target audience, budget and scheduling, bidding method, a

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Publish TikTok Ads

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Create Spark Ads using Authorized TikTok Posts

Boost your organic TikTok posts to increase engagement and reach a bigger audience.Sprinklr allows you to boost organic TikToks into Spark Ads — a native ad format that enables you to leverage organic TikTok posts and their features in your advertising. This will ensure maximum engagement with an am

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Create TikTok Spark Ads

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TikTok Smart+ Campaigns

Running successful ads requires businesses to invest time and resources to meet their performance goals. Smart+ Campaigns simplify this process by allowing you to create a single, AI-powered campaign that supports all your performance objectives. Automating the process to manage campa

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Publish TikTok Ads

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Compose TikTok Search Campaign Ads

TikTok Search Campaign ads are a keyword-based campaign type that will reach TikTok users within the Search Results Page with an organic user experience. They allow you to select keywords and serve ads within TikTok's search results page. With Search Campaigns, you can control campaign budgets speci

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Publish TikTok Ads

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TikTok Ads Best Practices

In this article, we have compiled a list of best practices for the creation of TikTok Ads. While every campaign is different, you can use these tips as a starting point to create and optimize your next attention-grabbing ad.Best PracticesCapabilityDescriptionAd Groups Set upCreate ad groups of diffe

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Publish TikTok Ads

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TikTok Split Testing

Split test, commonly referred to as A/B testing, allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns. You may have a hypothesis that one creative will perform better than the other. You can use Split Test to keep the other variable

Split Testing

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TikTok Advanced Capabilities

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Target Ads by user location

You can target Ads by physical location:Everyone in this location - People whose home or most recent location is within the selected area.People who live in this location - People whose home is within the selected area.People recently in this location - People whose most recent location is within th

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Google Analytics

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Add a Haptik Account

Haptik is an Intelligent Virtual Assistant solution that enhances customer experience and drives ROI for different brands. By adding your Haptik account directly into the platform, you can extend your brand's audience and engage with even more users from a single, unified platform. Once Haptik

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Haptik Account

Haptik Client Name

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Haptik

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Email Archival via Webhooks

Data ingested from Social Channels and Platforms in Sprinklr can be archived to Enterprise Information Archiving Tools so that brands can have a Data repository for Governance and Compliance use cases. The Data remains secure in the necessary WORM-compliant systems. This ingested data can be convert

Integrations

Email

archival

Webhooks Info

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Integration Guides

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Haptik Capabilities and Limitations

In this article, you can find details about the capabilities and limitations of Haptik within the Sprinklr platform.Haptik Capabilities and LimitationsFunctionality Sprinklr Supported EngagementView all ConversationYesReply to a MessageYesReply with a Text MessageYesReply with an Image MessageYesDel

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Haptik Account

Haptik Client Name

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Haptik

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Overview

Proactive prompts allow targeting website visitors with certain configurable messaging based on their behavior. Brands can make the first step to engage with their customers with contextual pop-ups. It can help achieve multiple business goals like increase conversions, reduce cart abandonment, custo

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Overview

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Use Cases of PCI-Compliant Secure Forms

PCI compliance is used in a variety of industries and situations where sensitive payment information is collected stored, or transmitted. Some common use cases includeOnline RetailE-commerce websites must comply with PCI standards in order to accept credit card payments onlineHealthcareHealthcare pr

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PCI Compliant Secure Forms

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Overview

Apps on the home screen of your LiveChat application allow customers to find useful information quickly - without having to create a case and interact with an agent.​Note: You have the flexibility to manage these apps' visibility based on user types, such as country or page URL. Additionally, y

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Self Serve Apps

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Configuration Steps

In order to enable this feature, please reach out to support at tickets@sprinklr.comClick the New Tab icon . Under the Sprinklr Service tab, select Live Stream Care within Listen.On the Live Stream Events window, click Add Live Stream in the top right corner.On the Create Your Live Stream window, ad

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Stream Chat

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Reporting

Knowledge BaseYou can also do reporting on article usage from Live Chat KB Widget:Plot article views vs article title (Add “source” filter for the following metrics to distinguish article views in “Smart Assist” & “Live Chat” )Filter article views in the Live Chat KB widget by category

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Self Serve Apps

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User Journey

Content Showcase AppKnowledge Base AppGuided Workflow App

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Self Serve Apps

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Unified Analytics Metrics

​Metric Display NameDescriptionFollowers At Post Time (Total) (Unified Analytics)This is a Sprinklr common metric to total all of the various types of followers across social networks. It pinpoints the number of followers at the time of your post. This metric must be used in conjunction with dimensi

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Create & Manage

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Setting Up Unified Reporting

Sprinklr unifies data from paid advertisements, brand-owned content, and earned media within a single, AI-powered platform that provides marketing teams with complete visibility, consistent reporting, and actionable insights across the customer journey. In this article, you will learn:The benefits o

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Sprinklr Marketing

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Overview