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Paid Initiative

Supported ObjectivesEnumLabelLINKEDIN_WEBSITE_VISITWebsite VisitLINKEDIN_BRAND_AWARENESSBrand AwarenessLINKEDIN_LEAD_GENERATIONLead GenerationLINKEDIN_ENGAGEMENTEngagementLINKEDIN_VIDEO_VIEWSVideo ViewsLINKEDIN_JOB_APPLICANTJob ApplicantLINKEDIN_WEB_CONVERSIONWeb ConversionPaid InitiativeField NameF

marketing

Knowledge Base Article

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LinkedIn

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Monitor Real Time Performance

Monitoring the real-time performance of your agents is necessary to ensure compliance and productivity of agents, which ultimately impact critical business metrics like SLAs, CSAT and much more. The Supervisor Console provides you with the tools to not effectively monitor but take proactive measures

Service

Knowledge Base Article

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Improve Productivity with Supervisor Console

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Generate a Call Summary Using Sprinklr AI+

​One of the most essential functions of any after-call work is to take the summary of the call. This ensures that all vital information from a call is captured and documented. It also facilitates better communication and collaboration between the stakeholders of the organization. Organizations can p

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Knowledge Base Article

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Generate a call summary using Sprinklr AI+

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CTI Troubleshooting Screens

These error screens help users and administrators quickly identify and address issues related to configuration, authentication, voice application availability, status settings, and permissions.No User Due to API/Auth Error - "No User Configured":Description: This error occurs when the host

marketing

Insights

social

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Knowledge Base Article

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Troubleshooting Screens

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Facebook & Instagram Advertising Parity

Learn about Sprinklr's capabilities on Facebook advertising that are at par and even better than you can get on the native platform.​Last reviewed: 4th Nov 2025Last updated: 4th Nov 2025​Note: The last reviewed date denotes when the article was reviewed for any changes.The last updated date den

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marketing

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Knowledge Base Article

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Advertising Channel Parity

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Reddit Advertising Parity

Learn about Sprinklr's capabilities on Reddit advertising that are at par and even better than you can get on the native platform.Last reviewed: 17th Feb 2025Last updated: 17th Feb 2025 Notes: The last reviewed date denotes when the article was reviewed for any changes.The last updated date den

marketing

Knowledge Base Article

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Advertising Channel Parity

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Google RBM Account Addition

Notes: Brands are solely responsible for reaching out to carriers directly to sign up for their services. Sprinklr will not be able to facilitate carrier services; this must be managed by the brand.Brands can start messaging users using an RBM Agent, an entity that sends messages on behalf of a bran

Service

Knowledge Base Article

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Google RBM Account Addition

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LINE Advertising Parity

The article explains the objective-wise parity currently in Sprinklr. The first column talks about the feature, the second column mentions if the feature is present in Sprinklr, the third column mentions if the feature is present in the native Ads Manager, and the fourth column clarifies whether or

marketing

Knowledge Base Article

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Advertising Channel Parity

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Importance of CTI

Product ChallengesExtended Call Handling Time: Agents spend more time verifying caller identities and toggling between their phone and customer data, leading to increased call handling time.​Increased Cost per Call: As resolution times lengthen and call service quality diminishes, the cost per call

marketing

Insights

social

Service

Knowledge Base Article

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Why is CTI Required

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X Pro Media

This document provides information for the X Pro Media accounts, which provides whitelisted applications to use advanced capability for videos on X. You can now use enhanced media privileges in Sprinklr with this direct integration to X Pro Media API, this article covers details on the same.Key Feat

social

Knowledge Base Article

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Advanced capabilities

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Telephony Outcome Retry Strategy

Business use caseWhenever outbound calling is done from a campaign, each call has different call outcomes. Based on the call outcomes, the admin tries to reach out to the customers again.Retry Strategy in SprinklrSprinklr offers an automated, configurable, and scalable Retry Strategy solution. Easil

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Retry Strategy

Voice

Knowledge Base Article

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Retry Strategy

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Leveraging Smart Responses to improve average handle time

How to use Smart Responses in Agent Console and Care Console to provide AI-generated brand-compliant responses and improve agent AHT (Average Handling Time).Sprinklr supports the enablement of an AI-generated and trained Smart Response Model to suggest responses to the agents. The AI learns and reco

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Knowledge Base Article

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Publishing Functionalities

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How to Send Survey to Customer

​Pre-requisite for configuring this node in IVR: Sprinklr Voice should be enabled for the environment and your user should have IVR View, Edit or Create permission​Conducting customer surveys is crucial for analyzing and enhancing the customer experience. IVR can also be utilized to send surveys. Fo

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Knowledge Base Article

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Setup Brand Communication and Take Customer Input

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Blueprints in the Implementation Process

This knowledge base article focuses on the role of Blueprints in the implementation process of the Sprinklr platform. It highlights the challenges faced prior to the introduction of Blueprints, the benefits they offer, and how they fit into different roles within the implementation process.Challenge

marketing

Insights

social

Service

Knowledge Base Article

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Blueprints

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What can I do with Facebook?

Facebook is becoming a great social media platform for businesses. We shared reasons for your brand to be on Facebook in this article. Once your brand onboards on Facebook, there are multiple use cases to leverage it for customer experience management. This article covers some of these use cases:​E

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Knowledge Base Article

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Introduction to Facebook

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How to Start Receiving Calls

When any inbound call gets assigned, a call popup appears with the relevant customer information.​​​​Call modal can be minimized by pressing the down arrow on the callpop and then it will be shown at right bottom as shown below:​​​Incoming CallsIncoming calls will appear as a pop up with customer de

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Knowledge Base Article

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Handle Inbound Calls

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Types of metrics in Facebook

Facebook Reporting revolves around six different types of metrics. These metrics help in analyzing the performance of your post or your Facebook Page. To understand the different categories of metrics and their specific use cases, we first need to understand what these categories mean. This article

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Knowledge Base Article

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Types Of metrics

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Source Citation

IntroductionIn this article, we illustrate the metadata provided against each of the file types, once they are fetched. Note: To understand the Generative AI responses, visit this article: Understanding Generative AI Responses. When reviewing the output in Raw Response, you can identify the sources

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Knowledge Base Article

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Setting up FAQ+ bot

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Configure Custom Fonts in Live Chat

IntroductionCustom fonts can be enabled in Sprinklr Live Chat to ensure consistency across overall branding and provide a uniform user experience. Customizing fonts allows you to enhance the personalization and professionalism of your chat interface.This article outlines the process for configuring

Knowledge Base Article

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Typography

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Vanilla Forum - Account Addition

Introduction We have integrated our Sprinklr platform with Vanilla Forum, a highly customizable platform for building and managing online communities. This integration empowers you to effortlessly manage discussions, comments, and community interactions directly within Sprinklr. You can now engage w

social

Knowledge Base Article

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Account Addition - Vanilla Forum