More than ever, today’s brands are defined by what their customers say about them to their friends, family, and peers. The proof is in the numbers: 95% of dissatisfied customers tell others about their bad experience, and customers who encounter positive…
Ragy Thomas
June 2, 2015
Social media is all about connecting people. Whether it’s distance, language, or culture, social media bridges barriers that otherwise keep people apart. It enables conversations among large groups of individuals on a scale that just a few years ago was …
Ragy Thomas
April 30, 2015
Ask any Sprinklr employee what the three most important things are for our success. Every one of them will say the same thing: “We need to build the world’s best product.” “We need to have the most delighted customers.” “There is no number 3.” So, it mea…
Ragy Thomas
April 20, 2015
A business can’t market or sell to unhappy customers. In fact, in today’s world of connected and empowered consumers, you can’t even market or sell to the friends and distant relatives of unhappy customers. Your reputation precedes you. On the other side…
Ragy Thomas
April 8, 2015
Today marks a huge milestone for the Sprinklr family. We just announced two very exciting pieces of news that validate the trust of clients, employees, and partners around the world who believed a company that started just five years ago in a basement in…
Ragy Thomas
March 31, 2015
If your company was a newborn startup, just taking its first steps into the world today, what would it look like? Would you market in the same way? Sell in the same way? Provide customer service in the same way? I spend time with Fortune 500 executives e…
Ragy Thomas
February 10, 2015
Today, we are very excited to announce that Branderati, the leading influencer advocate solution, has been acquired by Sprinklr. It’s a big day for the industry as advocacy now becomes a critical part of the enterprise social infrastructure. For Sprinklr…
Ragy Thomas
September 3, 2014
While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring these disparate technology solutions together natively. With the obvious and inevitable decline of organic reach, paid is incre…
Ragy Thomas
August 14, 2014
At Sprinklr, we believe that luck favors smart people who work harder than others. Sprinklr has been fortunate to reach some very important milestones over the last few months. We were named “the most powerful technology in the market,” launched integrat…
Ragy Thomas
April 29, 2014
It is said that when you mean well for the universe, it conspires to help you. It is my pleasure to announce that Sprinklr is acquiring brand analytics leader, Austin, TX-based Dachis Group. When Jeff and I met a couple of months ago, we both quickly rea…
Ragy Thomas
February 19, 2014