Sprinklr Launches Paid Media Solution and Announces $40M Series D Funding

Ragy Thomas

April 29, 20143 min read

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At Sprinklr, we believe that luck favors smart people who work harder than others.

Sprinklr has been fortunate to reach some very important milestones over the last few months. We were named “the most powerful technology in the market,” launched integrated listening, acquired Dachis Group, and now count more than 450 enterprise brands as client partners.

Today, I’m pleased to announce two more critical steps in our journey: the launch of an integrated paid media solution and $40M in Series D funding.

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Sprinklr Launches Paid Media Solution

Paid is at the core and is the most expensive part of how brands build experiences.Our new social paid media management module makes Sprinklr the world’s first fully integrated owned, earned, and paid solution for large enterprises. It gives brands and their agencies the ability to plan, execute, and optimize their paid activities on social media channels in the same environment as their owned and earned engagement.

Early clients have reported an over 25% increase in ad performance as a result of:

  • coordinating content across owned, earned and paid

  • benchmarking brand health and quantifying brand impact (based on the core brand analytics technology acquired via Dachis Group)

  • integrated listening to surface high-impact messaging opportunities

  • social automation that optimizes testing and budget re-allocation in real time

  • advanced workflow and approval features to coordinate across agencies and multiple departments

The module will be widely available to all clients in six weeks.

$40M Series D Funding from ICONIQ Capital, Battery Ventures, and Intel Capital

In addition to the launch of paid, Sprinklr has closed a $40M Series D round of funding led by ICONIQ Capital. Existing investors, Battery Ventures and Intel Capital, also participated in the round.

As some of you know, Sprinklr has been fortunate to have a great group of investors in Battery Ventures and Intel Capital. In addition, we’ve been fortunate to have a steady stream of inbound venture capital interest culminating in this investment from ICONIQ Capital. I suspect that if it was anyone but ICONIQ, it would have been a lot harder to convince our existing partners to let the new investor lead.

This round of funding is a testament to our vision for experience management across every enterprise touchpoint — every team, department, division and location. We will use the funds to fuel projected growth of 300% this year and to invest even further in our organization and product.

On behalf of all Sprinklrites, I’d like to give a heartfelt thank you to every one of our client partners, investors, and the growing extended family of industry influencers whose support we rely on.

We are building a new kind of company. A company that not only has the best product for the social age, but also cares more passionately and genuinely about its clients’ success than any other.

It’s going to take many more years of hard work, a lot of luck, and your prayers, but we’ll get there.

Back to work now. Thanks again.

-Ragy and the merry band of Sprinklrites

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