April 29, 20143 min read
At Sprinklr, we believe that luck favors smart people who work harder than others.
Sprinklr has been fortunate to reach some very important milestones over the last few months. We were named “the most powerful technology in the market,” launched integrated listening, acquired Dachis Group, and now count more than 450 enterprise brands as client partners.
Today, I’m pleased to announce two more critical steps in our journey: the launch of an integrated paid media solution and $40M in Series D funding.
Paid is at the core and is the most expensive part of how brands build experiences.Our new social paid media management module makes Sprinklr the world’s first fully integrated owned, earned, and paid solution for large enterprises. It gives brands and their agencies the ability to plan, execute, and optimize their paid activities on social media channels in the same environment as their owned and earned engagement.
coordinating content across owned, earned and paid
benchmarking brand health and quantifying brand impact (based on the core brand analytics technology acquired via Dachis Group)
integrated listening to surface high-impact messaging opportunities
social automation that optimizes testing and budget re-allocation in real time
advanced workflow and approval features to coordinate across agencies and multiple departments
The module will be widely available to all clients in six weeks.
As some of you know, Sprinklr has been fortunate to have a great group of investors in Battery Ventures and Intel Capital. In addition, we’ve been fortunate to have a steady stream of inbound venture capital interest culminating in this investment from ICONIQ Capital. I suspect that if it was anyone but ICONIQ, it would have been a lot harder to convince our existing partners to let the new investor lead.
This round of funding is a testament to our vision for experience management across every enterprise touchpoint — every team, department, division and location. We will use the funds to fuel projected growth of 300% this year and to invest even further in our organization and product.
We are building a new kind of company. A company that not only has the best product for the social age, but also cares more passionately and genuinely about its clients’ success than any other.
It’s going to take many more years of hard work, a lot of luck, and your prayers, but we’ll get there.
Back to work now. Thanks again.