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Sprinklr Marketing: 19.2 Capabilities and Enhancements

Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below.Navigation TipsRead through the release notes below or click on a Product title to 

Sprinklr Marketing

Knowledge Base Article

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19.2 Release (Feb 17-25, '24)

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Agency Margin Ads Reporting Metrics & Dimensions

You can select from several metrics and dimensions to view the reporting data on your Agency Margin. This will help you analyze the reporting on campaigns and the margins set for your agency.To View Agency Margin Reporting DataClick the New Tab icon . Under the Sprinklr Marketing - Advertising tab, 

Knowledge Base Article

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View Agency Margin Data

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Ads Composer Section 2: Target Audience

You can define your audiences for ad sets in this section. Defining a good target audience for ads is an important step:- Better targeting: You may produce more targeted and relevant advertisements that are more likely to resonate with your audience by analysing the traits and habits of your target

Knowledge Base Article

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New Campaign Creation

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Create Viber Service Templates

You can create templates for Viber Service accounts in Sprinklr to streamline and enhance customer communication on the Viber Service platform. These templates include post assets, list messages, and carousel messages. Supported Formats and Size LimitationsWhen using Viber Service accounts for busin

Knowledge Base Article

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Publishing

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Snooze Audit Submissions

You can leverage the snooze capability to delay audit submission for a specific period, allowing the auditor to fill out the evaluation and submit it at a later time. During this snooze interval, the evaluation does not proceed to agent acknowledgement.Enabling the Snooze FeatureWhen creating an aud

Knowledge Base Article

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Audit Checklist Builder

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Account Performance

Account performance refers to the effectiveness of a brand's presence and content on social media platforms. It can be measured by analyzing metrics such as reach, engagement, conversions, and click-through rates to understand the impact of the content and campaigns on the target audience.Accou

Knowledge Base Article

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Standard Reporting Dashboard

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Manage your Request Forms

Request Forms can be managed from the list view of the forms. The list view includes various actions which are described below. You can navigate to the list view from Launchpad → Sprinklr Marketing → Marketing Section → Plan ​​→ Request Forms.Request Forms Overview#TermDescription1Create New Request

Request Forms

Knowledge Base Article

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Request Management

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URL Shortener in Distributed

The URL Shortener is a tool that reduces the length of your URLs, making them more manageable and aesthetically pleasing. This feature is useful particularly for social media posts where character limits are a concern. When using the URL Shortener in the Publisher, your links will be automatically s

Social - SES

DST - SES

Knowledge Base Article

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Publishing & Calendar (Distributed Admin)

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Tiered Approval Permissions

To make sure that new users in your Sprinklr environment are set up with the appropriate access and capabilities to access and view content within Tiered Approvals, you'll want to ensure that their role is granted the right permissions. Tiered Approval access and actions are controlled by

experience:space

Set-Up

cloud:core

Tiered Approval Permissions

+10

Knowledge Base Article

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Tiered Approval

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Macro Actions

How Macro Actions help you save the unnecessary number of clicks to supercharge the productivity of your agents.Macros execute multiple actions on an asset in Sprinklr, allowing you to make complex updates in just a single click. It can be applied to various assets and can be configured with a numbe

manual inputs

article:howto

macro actions

stage:final

+1

Knowledge Base Article

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Macros

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Tasks Third Pane - Activity

Sprinklr allows you to track the activity on a task via the tasks third pane.How it worksOpen the My Tasks Dashboard via Production Dashboards. Open the third pane of the task you would like to check the activity on.Go to the activity tab, where you can see the trail of activities or actions taken

Task

Workflow Engine

Knowledge Base Article

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Tasks

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What are Tasks?

Tasks are action items assigned to specific users or the system itself. User Tasks assign tasks to users, user groups, or task queues to be completed while Service Tasks initiate automated tasks.

Task

Knowledge Base Article

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Getting Started with Tasks

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Content Variables

In some cases, certain words or phrases within an article may need to be regularly updated manually. For instance, in the case of a global company like ACME with a complex pricing structure across multiple countries and regions, maintaining such information can be challenging. To address this issue,

Knowledge Base Article

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Create and Manage Articles

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How to Create and Use Ads Naming Conventions

​Naming conventions are an essential aspect of advertising, especially when it comes to organizing, tracking, and reporting campaigns. Using consistent naming conventions, advertisers can easily identify and sort through their campaigns, ad groups, and ads. This article provides a step-by-step guide

Advertising

Knowledge Base Article

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Configuration

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Automating Sub Campaign Creation Using the Rule Engine

Overview You can automate the process of creating Sub Campaigns by specifying certain criteria or conditions under which Sub Campaigns can be created. You can set a start and end date for your Sub Campaign, give it a name, and set custom properties. You can also let the Sub Campaign inherit its prop

Knowledge Base Article

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Sub-Campaign Rules

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Facebook Domain Verification

Domain Verification allows domain owners to edit link previews coming from their owned sites. Brands can verify that they own certain domains through Facebook's Business Manager. Verification functionality is available to all businesses and establishes access at domain level, including all sub-

Knowledge Base Article

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Publishing in Facebook

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Scheduled Publishing/Unpublishing of Articles

Scheduled publishing/unpublishing of articles is a critical feature in any CMS platform because it allows authors and organizations to plan, manage, and optimize their content creation and publishing workflows.Common Use Cases​Content planning: Scheduled publishing/unpublishing allows content creato

Knowledge Base

Knowledge Base Article

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Scheduled Publishing/Unpublishing

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Create Custom Rich Menus for LINE

You can create a customized rich menu for your LINE account. A rich menu is a customizable menu that is displayed on the chat screen to help users interact with your LINE Official Account. It helps the user to understand the bot’s basic functions clearly. A rich menu is a set of rich menus that can

Knowledge Base Article

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Custom Rich Menu

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Campaign Analytics

The Campaign Overview Dashboard can help you to compare different campaigns and shows the performance of those campaigns. Specific widgets can be found in the Campaign Overview Dashboard. Each of these widgets can be drilled down for more in-depth reporting. You can access this dashboard by:Clicking

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Sprinklr Social: 19.8.1 Capabilities and Enhancements

Sprinklr's latest release introduces a range of exciting new capabilities aimed at empowering your business to create more meaningful customer experiences across all touchpoints. Here are the key features included in Sprinklr's latest release:Note: The content on this page is subject to ch

Knowledge Base Article

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19.8.1 Patch (Oct 3-10, '24)