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Detect Spam and Impersonation Profiles with AI+ Studio

Overview Spam and impersonation accounts can misuse your brand identity to engage with customers, pose as official support representatives, and redirect users to fraudulent or misleading experiences. With Spam Profile Detection in AI+ Studio, you can automatically identify potentially suspicious pro

Sprinklr Social

New Article

Social - SES

26.7

Knowledge Base Article

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Sprinklr AI+

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Instagram Post Preview Changes

Important UpdatePost previews for certain inbound Instagram posts will be available via a Click to View option starting October 1, 2025.Beginning October 1, 2025, Meta will deprecate the oEmbed API endpoint, which impacts how Sprinklr displays previews for some Instagram posts. For these posts, inst

social

Channels - SES

Social - SES

Knowledge Base Article

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Instagram Post Preview Changes

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Ability to create alerts from the Alert manager

Alert Manager is another route through which you can configure alerts as per your use case. Alert Manager allows you to configure an alert from scratch and is the one-stop solution for managing all alert types. There are two types of alerts that users can create from the Alert Manager – Smart Alerts

Insights

Alert Manager

Create Alerts

Knowledge Base Article

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Alert Creation from Alert Manager

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Setting Up Unified Reporting

Sprinklr unifies data from paid advertisements, brand-owned content, and earned media within a single, AI-powered platform that provides marketing teams with complete visibility, consistent reporting, and actionable insights across the customer journey. In this article, you will learn:The benefits o

26.1

marketing

20.10

Updated Article

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Overview

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OpenID Connect SSO

What is SSO?Single Sign-On capability provides the end users an easier way to login compared to the email/password login method. Users can log in to the Sprinklr platform via their company’s enterprise login only, with just a click. For example, for a user, who is logged into their brand’s employee

social

Knowledge Base Article

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SSO

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Ads Composer Section 2: Target Audience

You can define your audiences for ad sets in this section. Defining a good target audience for ads is an important step:- Better targeting: You may produce more targeted and relevant advertisements that are more likely to resonate with your audience by analysing the traits and habits of your target

marketing

Knowledge Base Article

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New Campaign Creation

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User Auto Provisioning via SSO Login

Creating and managing users can be an effort-intensive process for admins, especially when the number of users is huge. Customers can leverage Sprinklr’s self-user creation capability known as Auto provisioning to save considerable time and effort in this process. ​If the customer has Single Sign-On

social

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User Auto provisioning

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Common Errors & FAQs about SSO

Clear your doubts and avoid confusion with the answers of some common mistakes and FAQs about SSO in this article. If you want to understand what Single Sign On is, you can refer to this article for more details.Common ErrorsUser not found in our system / User not provisioned: This means that the cl

social

Knowledge Base Article

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SSO

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What is Location Insights?

Sprinklr's Location Insights helps you understand how customers feel when they interact with a brand/service by capturing customer experience data at the point of occurrence. Sprinklr’s industry-leading artificial intelligence (AI) and natural language processing (NLP) models convert that data

Insights

Knowledge Base Article

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What is Location Insights?

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Reporting of PII Masking

Note: This feature applies only to the Universal Message Masking template.You can now generate message-level reporting for the number of cases masked using the Masking Configuration in the Reporting Dashboard. This helps you evaluate template performance and test accuracy for debugging scenarios by

Service

Knowledge Base Article

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Masking Templates

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Sprinklr Marketing: 20.7 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

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social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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TikTok Split Testing

Split test, commonly referred to as A/B testing, allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns. You may have a hypothesis that one creative will perform better than the other. You can use Split Test to keep the other variable

marketing

Split Testing

Knowledge Base Article

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TikTok Advanced Capabilities

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Get Started with BYOM in AI+ Studio

Sprinklr follows an LLM-agnostic approach to Generative AI, giving you the flexibility to choose the language model that best fits your business needs. Along with Sprinklr’s in-house and partner models, you can use the Bring Your Own Model (BYOM) option to integrate your internally developed LLMs di

Sprinklr Service

marketing

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social

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Add Support for BYOM

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Onboarding Module

The onboarding module provides a guided tour of the key Listening functionalities within the Social Listening Persona App. During the tour, first-time users will be taken through the following pages – Quick SearchTopicsThemes Listening DashboardsAlerts & Reports, andAdvanced AI capabilities like

Listening Persona App

Onboarding Module

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Social Listening

Knowledge Base Article

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Onboarding Module

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User groups

User groups are a collection of users. You can use user groups to segment users and make bulk actions on them, like giving permission to a user group at once, putting a user group in an assignment queue, etc.A user can belong to multiple user groupsThere are two types of user groups in SprinklrStati

Service

Knowledge Base Article

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Sprinklr Service Glossary

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Standard Dashboards

The Standard dashboards are a part of Service Analytics Data Source , designed to address key industry use cases and KPIs, giving you quick access to relevant insights. They come with out-of-the-box metrics and dimensions to reduce setup time and speed up the delivery of insights. These offerings ar

Sprinklr Service

20.10

Service

Updated Article

Knowledge Base Article

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Overview

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Reporting Filters

Filtering reporting dashboards and widgets can help you get relevant data quickly and easily, allowing you to hone in on the information that you need to see for a more focused visualization of data. Whether you need to see the social performance of a single social account, remove older campaigns fr

Service

Knowledge Base Article

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Configure Reporting

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Writing Assistant to Generate Content for Posts and Messages

With Sprinklr AI+ integration within Sprinklr, you can generate content for posts, reels, etc., for various social and non-social channels via Publisher. Provide a topic, phrase, or a keyword, and Sprinklr AI+ will generate content that is relevant and engaging for your targeted audience. In additio

Publishing - SES

social

Sprinklr Social

Sprinklr AI+ - SES

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Sprinklr AI+

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Understand how Sprinklr identifies customer sentiment

Get acquainted with Sprinklr machine learning models to classify your customer conversations based on sentiment.Sprinklr Sentiment models are driven by Machine Learning. Training models for any language require a huge amount of data annotation. We have annotated close to a million mentions per langu

Sentiment Classification

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Customer Sentiment

Listening Insights

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Advanced Entities & Settings in Listening

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How to get started with Benchmarking?

Competitive Insights & BenchmarkingCollecting and analyzing competitor data is a time-intensive and often challenging task for brand managers, marketing teams, content creators, and market researchers. These personas face multiple challenges while trying to conduct competitive analysis on social

Insights

Benchmarking

Get Started with Benchmarking

Knowledge Base Article

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What is Benchmarking?