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Sprinklr Unified Analytics Solutions

Advertisers often need a single solution that delivers a comprehensive view of paid, owned, and earned media, especially on social platforms. Sprinklr unifies paid, owned, and earned performance data within a single, AI-powered platform that provides marketing teams with complete visibility, consist

marketing

Knowledge Base Article

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Overview

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Video Calls Overview

Video call is a feature that allows brands to make one-way or two-way video calls on the web/mobile. Video calls can be initiated by customers or agents depending on the use case. Sprinklr provides video call solution in integration with AWS (Amazon Web Services).​Sprinklr Video Call requires no dow

Service

Knowledge Base Article

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Overview

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Stats Imports FAQs

Q: Can I use a custom field or any other dimension as a unique identifier?A: No, currently only a few specific fields are supported as a unique identifiers. Sprinklr will map data only if one of these fields is available in the file.Given below are the unique identifiersCampaign IdAd Set IdAd Channe

marketing

Knowledge Base Article

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Troubleshooting & FAQs

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Best Practices for Stats Imports

SummaryThis article covers all best practices for Stats Import  Best PracticesUse the exported file from your 3rd party solution to create your template.There should be atleast one column of a unique identifier. Campaign IdAd Set IdAd Channel IdAd NameCreative Name (works only for Linkedin)Google An

marketing

Knowledge Base Article

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Troubleshooting & FAQs

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Importing Stats Files Manually

SUMMARYThis article covers how to manually import files in stats import after a template has been created..Import stats using Manual ImportClick the New Tab icon. Under the Sprinklr Marketing - Advertising tab, click Tools and Settings within Plan.On the Ads Settings window, select Stats Imports wit

marketing

Knowledge Base Article

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Setting Up Stats Import

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Use Cases for Stats Import

SUMMARYThis article covers use cases of stat import and its value.PersonaAds Media Manager and Insights Analyst wants to be able to see all data in one place to analyze which ads are performing wellAds Media Manager and Insights Analyst wants to be able to identify the lifetime value of a userAds Me

marketing

Knowledge Base Article

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Getting Started

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Automatic Call Termination in Agent Unavailability Scenarios

When there are no agents available to attend to incoming video calls, you have the option to promptly end the call for users through the utilization of Queue Rules.By employing Queue Rules, you can take automated actions to terminate video calls, thus preventing users from waiting unnecessarily or e

Service

Knowledge Base Article

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Additional Features

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How to Create & Manage Boards in Ads Manager

Saved Boards in the Ads Manager allow you to save all the details of an Ads Manager view, including column configuration, column width, and applied filters. By saving a specific view, you will not need to configure a view multiple times manually. Your saved boards can be edited, deleted, or shared f

marketing

Knowledge Base Article

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Ad Campaign Optimization

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How to Use URL Shorteners in Ads Composer

Reduce the length of your URLs and make them more efficient for publishing on social media ad campaigns.URL Shortener is a tool that reduces the length of your URL. It can be used when publishing content that includes links. When URL shorteners are applied to ad posts in Ads Composer, Ads Manager, o

marketing

Knowledge Base Article

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New Campaign Creation

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How to Ensure Brand Compliance with Ad Approval Paths

Set defined approval paths for your ad creatives and ensure it is approved by everyone needed.Approvals for ad entities can help ensure that your campaigns meet the required guidelines and restrictions before they are published. With a review from an approver, you have greater control over the quali

marketing

Knowledge Base Article

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Approval Workflows

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Video Call Quality Management

OverviewThe feature introduces enhanced value to video calls between agents and customers by extracting valuable insights. When engaged in video calls, a transcript gets generated. This transcript is then analyzed by an AI model, yielding valuable insights that can be utilized by agents. Video calls

Sprinklr Live Chat

Service

Knowledge Base Article

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Additional Features

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How to Modify Existing Campaigns in Ads Composer

In Ads Composer, you can use existing campaigns as template to reduce campaign creation time and to avoid creating campaigns from scratch. 1. Click the New Tab icon. Go to the Ads Composer by going to the Advertising Tab under Sprinklr Marketing.​​​Add to an Existing CampaignIn Ads Composer, you can

marketing

Knowledge Base Article

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Campaign Creation Using Existing Campaigns

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How to Apply Naming Conventions in Ads Composer

To use Naming Convention in Ads Composer, you need to have a Naming Convention set up in Tools & Settings. For more info, please check this article.Naming Convention for Campaign Name1. Under Campaign Name, select Use a Naming Convention to use a predefined campaign name.2. Select a naming conve

marketing

Knowledge Base Article

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Create & Manage Campaigns at Scale

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Filter Options in the Ads Manager

When you apply filters in the Ads Manager, you can customize your view of Paid Initiatives, Ad Sets, and Ad Variants to find and manage relevant data quickly. In this article, we will guide you through the following filter actions in Ads Manager:Apply FiltersSave FiltersManage Saved FiltersDate Rang

marketing

Knowledge Base Article

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Ad Campaign Management

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How to Apply Ad Scheduling and Dayparting in Ads Manager

Automate the schedule on which your ads are run and paused, and set them to run at different times on different days using Ad Scheduling and Dayparting.- Ad Scheduling: Automatically run or pause multiple ads having different Start / End dates within an Ad Set at the optimal time of day without any

marketing

Knowledge Base Article

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Ad Campaign Optimization

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How to Configure Color Tags in Ads Manager

Sprinklr Ads Manager allows you to have an overall view of all your ad entities with a number of customizing options, such as configuring columns viewable at each level. In addition to this, if you want to track specific value ranges and make the edge cases stand out, you can use its Color Configura

marketing

Knowledge Base Article

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Ad Campaign Analysis

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How to Edit Ad Entities in the Ads Manager

In Sprinklr Ads Manager, you can make changes to a number of properties of your ads. You can edit or replace creatives, insert Tracking Tag URLs or Tracking Pixels, change the scheduling for ads, add tags to categorize and filter ads, select benchmarks, apply rules, and set custom properties at the

marketing

Knowledge Base Article

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Ad Campaign Management

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How to Set Approval Paths for Ad Campaigns and Creatives

Set defined approval paths for your ad creatives and ensure it is approved by everyone needed.Approvals for ad entities can help ensure that your campaigns meet the required guidelines and restrictions before publication. With a review from an approver, you have greater control over the quality of t

marketing

Knowledge Base Article

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Approval Workflows

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How to Filter and Update Ad Creatives in Ads Manager

You can view and edit your Ad Variant details from the Ads Manager. One of the many actions you can perform on the ad variant level is to update your existing ad creative assets with new creatives. This will help you save a lot of time as you can easily filter the creatives and sort them as desired.

marketing

Knowledge Base Article

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Ad Campaign Management

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How to Find and Replace in Ads Manager via Ads Macros

Sprinklr Macros within Sprinklr Marketing (Ads) can be used to make multiple changes to entities at once, creating efficiencies in your workflows. It also allows you to update the names of your Ads with ease, using intuitive find & replace functionality to update text across your ad entities.Not

marketing

Knowledge Base Article

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Ad Campaign Management