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Target Metrics

Within Social Listening, Benchmarking, Reporting, and Ads Reporting, you can designate Target Metrics which will be displayed on a widget graph alongside the actual metrics. Target Metrics allow you to compare the actual performance of a metric against a pre-set goal. It also helps you set targets a

Service

Knowledge Base Article

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Advanced Entities & Settings in Listening

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How do Smart Bidding Strategy Groups Work?

A Bid is an offer of a particular amount of money for something when competing against other people to buy it. In other words, it is an amount that an advertiser is willing to pay in an auction to achieve their desired outcome.The success of your campaign relies on keeping it profitable means gettin

marketing

Knowledge Base Article

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Overview

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Campaign Update Rules

SummaryCampaign Update Rules are initiated on existing Campaigns. If a campaign update rule is set up and enabled, and the conditions are met, then the action setup takes place.How to Set-UpClick the New Tab icon and select Rule Engine under All Settings.In the top right corner of the Rule Engine wi

marketing

campaigns

rules

Campaign Update Rule

Knowledge Base Article

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Campaign Rules

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Introduction to Followers Network Report

Learn how to use Followers Network Report to unlock actionable audience insights to inform your overall audience and content strategy.As a brand manager, you want to know what accounts people talking about your brand follow in order to identify unknown competitors, similar brands to yours, etc.The F

Followers Network Reports

Insights

Knowledge Base Article

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Introduction to Followers Network Reports

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Email Care in Care Console

Care Console is designed to help agents efficiently manage and respond to email cases. It provides a streamlined interface with powerful features such as conversation threading, formatting options, and customizable layouts. By enabling agents to view, reply, and format emails with ease, Care Console

Sprinklr Service

Service

Updated Article

26.4

Knowledge Base Article

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Agent Desktop for Email Care

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Auto-Permission Accounts Based on Account Group

In Sprinklr you have granular permissions where every account can be given permission to Publish, Engage, View Reporting, Channel Action, View Planner or All,  based on the account group.  Now when you add an account to the account group, all the Users/User groups will have permissions to the said a

marketing

Insights

article:howto

social

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Knowledge Base Article

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Roles and Permissions

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Model Context Protocol Tool

Model Context Protocol (MCP) is a shift in how Sprinklr’s platform communicates with LLMs and external services. Inspired by modern LLM architectures like Anthropic's tool usage framework, MCP introduces a structured and configurable system for exposing external tools to models, enhancing flexibilit

Sprinklr Service

20.10

Updated Article

Knowledge Base Article

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Integration Tools

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Publish a Facebook Album (Distributed User)

From within the Sprinklr platform, you can add multiple photos to Facebook and publish as a Facebook Album. Facebook Albums help you categorize images within Facebook, organizing your images into distinct groups that can be viewed by your fans. Publishing a Facebook Album lets you utilize this Face

social

Publish to Facebook

Social - SES

create a facebook album

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Knowledge Base Article

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Publishing & Calendar (Distributed User)

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Why is Youtube important?

YouTube is a popular video sharing platform where users can upload, view, and share videos.YouTube allows individuals, organizations, and businesses to share videos with a global audience. The site supports a wide range of video formats and categories, including music videos, tutorials, vlogs, movie

social

Knowledge Base Article

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Getting started

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Call Recordings

Brands have the option of recording video calls between agents and customers. These recordings can be reviewed later for compliance and training agents.Brands can choose from one of the two recording modesSingle Participant recording (Default): See active speaker’s video only (either agent or custom

Service

Knowledge Base Article

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Additional Features

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Transform extensive data into actionable insights with Social Listening

Use Social Listening to transform extensive, raw data into actionable insights that help you drive business decisions.Social Listening in Sprinklr gives brands visibility and insight into online conversations - across channels, websites, news sources, and more. And with Listening's extensive da

Insights

Knowledge Base Article

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What is Social Listening?

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Search by Image in Visual Insights

Search by Image enables you to search for specific images and gain greater visibility into customer response to your marketing, brand & communication activities.Business use casesIdentify images that gained the most engagements to optimize your campaign strategy. Compare performance of assets ag

Reverse Image Search

Insights

Visual Insights

Knowledge Base Article

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Visual Topic Query Setup

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Prerequisites for Salesforce Integration

Ensure that the following prerequisites are in place before you start with the integration.Sprinklr RequirementsSprinklr Service Care must be enabled and configured.Salesforce Webhooks must be configured within Sprinklr.A Sprinklr Global Admin user is required for authentication and authorization.Sa

marketing

Insights

social

Service

Knowledge Base Article

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Prerequisites

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Quora as a Benchmarking source

Sprinklr supports Quora as one of its multiple Benchmarking sources. Quora is one of the leading question-and-answer sites. Available as a firehose stream, Quora integration will enable the research community to leverage in-depth, expertly written content on a wide variety of companies, issues, and

Insights

Quora as Benchmarking source

Knowledge Base Article

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Sources in Benchmarking

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Publish to Discord

You can use the key publishing capabilities in Sprinklr to enhance the content you publish to the Discord Server. This article describes Discord Server's specific capabilities for publishing to help you understand how to craft content for best-channel performance.Steps to Publish to DiscordClic

social

Sprinklr Social

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Updated Article

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Knowledge Base Article

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Publish to Discord

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Add Sub-Campaign Brief Template

Add Brief templates to all the Sub-campaign directly without any manual effort by creating a Sub-Campaign Rule.Example Use case shown below: If the status of the sub-campaign is approved, then the “Sub-Campaign Brief Template: General” is automatically attached to the Sub-Campaign.How to set up Clic

brief templates

marketing

Sub-Campaign

Knowledge Base Article

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Sub-Campaign Rules

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Sprinklr Copilot Features for Social

Sprinklr Copilot for Social is your smart assistant built to streamline the daily workflows of Social Media Managers and Reporting Analysts, from planning to reporting. Whether you're evaluating performance, uncovering content trends, or exploring platform features, Copilot empowers you to work

marketing

Insights

social

Service

Knowledge Base Article

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Sprinklr Social

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Create a Column for Vanilla Forum New Ideas

Introduction With the engagement dashboard column, you can access and interact with all posts on your Vanilla Forum account. This guide details the steps to create an Engagement Column specifically for New Ideas on a Vanilla Forum account. Steps to Create a New Ideas Column in Engagement Dashboard 1

social

Knowledge Base Article

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Create Columns and Publish on Vanilla Forum

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Add an Avaya SMS Account

You can instantly connect with customers using their most preferred communication method: text messaging. Within Sprinklr, you can add an Avaya SMS account to be able to send and receive SMS from Sprinklr.​To Add an Avaya AccountClick the New Tab icon . Under Gover

Service

Knowledge Base Article

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Avaya

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What are Views?

OverviewsViews let you view the information relating to Tasks and Projects within your Portfolio in different ways. The details of Tasks/ Projects remain the same but different views allow you to visualize your work in different ways and parse the information differently. Some views, like Kanban are

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marketing

PM_TASK_TIMELINE_VIEW_2

PM_PROJECT_SHEET_VIEW_2

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Knowledge Base Article

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Platform Basics