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What is Unified Analytics?

In today’s complex digital landscape, marketers aim to capture the full voice of the customer by analyzing vast volumes of data generated across multiple social touchpoints, including posts, ads, direct messages, product discussions, brand mentions, and influencer activity.​ To gain meaningful insig

Knowledge Base Article

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Overview

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Call Disconnection Reasons and Error Messages

This article provides information related to Call Disconnection reasons and their corresponding details displayed on the Care Console. These error messages help reduce the number of support tickets by providing immediate clarity to the IC, MS, or Sprinklr team whenever a disconnection occurs.​Agent

Sprinklr Service

20.10

Updated Article

Knowledge Base Article

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Call Disconnection Reasons and Error Messages

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Detect copyright violations while publishing videos

While uploading a video on Instagram (Reel, Carousel video or Story), you can detect if that video is copyrighted or not. This capability helps you abstain from copyright infringement or plagiarism.Note: This capability is only supported for Instagram channel.Steps to Check Copyright Issues While Pu

Knowledge Base Article

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Other Publishing Capabilities

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Create a Variable Definition at Customer Level

IntroductionUsing the Guided Workflow Manager you can define global variables at the customer level. This allows you to efficiently create, update, and manage global variables and the associated Groovy codes.Benefits of using Customer Level VariablesReduced Redundancy: By defining global variables a

Knowledge Base Article

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Creating a Guided Workflow

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Supported Queries in Sprinklr Copilot for Marketing: Ads Reporting

The introduction of chat interface in the Sprinklr Copilot lets you ask queries about the data in your dashboard enabling you to interact with the dashboard in a more conversational way. Instead of searching through charts and filters, you can simply ask questions in the chat and receive clear, mean

20.10

Updated Article

Sprinklr Marketing

Knowledge Base Article

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Sprinklr Copilot for Marketing: Ads Reporting

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SMS Survey Distribution

Creating an SMS distribution enables you to send survey links directly to recipients through text message. It offers a variety of customization options, including setting distribution details, crafting SMS content, defining link expiration rules, and managing response limits. You can also schedule d

Sprinklr Insights

20.10

Updated Article

Knowledge Base Article

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SMS Distribution

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Create A Column For Facebook Shares

Shares can provide insight into how content is being received by your brand's fans and what content your brand is actively sharing on Facebook, in distinct views that let you better understand social activity and trends from the Engagement Dashboards. Using Facebook Share columns you can track

Knowledge Base Article

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Add Facebook column in engagement dashboard

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Instagram Channel Updates

April 2025With the release of Graph API v22, receiving usernames of profiles commenting on Instagram ad posts now requires additional account linkages. To access this data, your Instagram account must:Be linked to a Facebook PageHave both the Instagram account and Facebook Page under the same Busine

Knowledge Base Article

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Getting started

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Caller ID Types in Dialer Profiles

Choosing the right Direct Inward Dialing (DID) type is essential for the success of your outbound campaigns. Each DID type offers distinct advantages based on your campaign goals and requirements. This article provides an overview of the four available DID types to help you make an informed choice.N

Knowledge Base Article

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Dialers

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Sprinklr Social: 20.4.1 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

Knowledge Base Article

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20.4.1 Patch (11th May '25 Onwards)

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Introduction to Email Distribution

Email distribution enables you to send personalized survey invitation emails to clients instantly. These email distributions can be initiated in real-time, scheduled, or activated by external events, and can be configured through workflows.Business Use CasesPost-Transaction Feedback: Personalized s

Sprinklr Insights

20.10

Updated Article

Knowledge Base Article

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Email Distribution

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Edit Your Profile Information (Distributed Users)

IntroductionThis feature allows you to update and manage profile information for the Distributed users. It enables you to keep your profile current and accurate by modifying details such as contact information, profile picture, and language. It ensures that your profile reflects the most up-to-date

Distributed User

Edit Profile Information

User

Distributed

+4

Knowledge Base Article

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Governance (Distributed User)

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Navigate through the Persona Application

OverviewIn this article, we will talk about the different sections present in the conversational ai persona application.Let's BeginSwitch to the Conversational AI Applications tab where you can either create a new application or make changes to the existing ones.Click the desired application ca

Knowledge Base Article

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Conversational AI Persona Application

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How to find Metrics within Reporting

Choosing the right metric to be plotted in a dashboard can be a challenging task. There are often many metrics to choose from, and selecting the wrong one can lead to inaccurate conclusions. Furthermore, the terminology used to describe metrics can be confusing, and it may be difficult to understand

Reporting - SES

Social - SES

Knowledge Base Article

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Getting started with reporting dashboard

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Roles and Permissions

To ensure that the users on the Sprinklr platform are set up with the appropriate access to the Conversational AI features, you need to assign the right permissions to their roles.​Discovery Runs​PermissionDescriptionViewAccess and view Discovery Runs.EditEdit Discovery Runs.DeleteDelete Discovery R

Knowledge Base Article

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Roles and Permissions

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TikTok Ads Reporting Metrics

Leverage this detailed list of all the TikTok metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Given below is a list of all TikTok metrics, along with their descriptions.Metric Name in the Native PlatformMetric Name in SprinklrDescriptionBasicCPATiktok CP

Knowledge Base Article

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Metrics

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Sprinklr Marketing: 20.10 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Knowledge Base Article

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20.10 Release (26th Sep '25 Onwards)

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Automated Ads Field Parity

Sprinklr's Automated Campaigns simplify social ad publishing by automating ad creation and optimization at scale. This approach not only saves time but also enhances collaboration through streamlined workflows. To create and manage campaigns efficiently, it's essential to understand which 

Knowledge Base Article

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Feed Setup

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Metrics and Dimensions supported in Listening

Understanding and analyzing metrics and dimensions in Social Listening is crucial for deriving actionable insights and making informed decisions. By measuring important metrics and leveraging relevant dimensions, you can evaluate your listening efforts effectively and optimize your strategies for be

Sprinklr Insights

20.10

Updated Article

Knowledge Base Article

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Metrics & Dimensions

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Setting Up Conversational Survey

Conversational Surveys let you collect feedback through chat-like interfaces, making the process more interactive and user-friendly. By using conversational design, you make it easier for people to complete surveys and boost your response rates. This approach helps you drive higher engagement, gathe

Sprinklr Insights

New Article

20.10

Knowledge Base Article

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Conversational Survey