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Setting Up Facebook Ad Accounts and Pages

Set up your Facebook ad account and page in Sprinklr and manage all your social media activities within a single space.While adding any account into Sprinklr, the user who adds the account (Account Owner) authenticates the access based upon their native permissions. Users who access this account via

marketing

Knowledge Base Article

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Setting Up Facebook in Sprinklr

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What is the Assignment Engine?

The Assignment Engine streamlines and assigns incoming cases or messages to designated teams or agents based on various criteria, such as language, priority, or customer profile. The assignment engine enables support teams to:Centralize Configuration: The assignment engine provides a unified interf

Service

Knowledge Base Article

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Introduction to Assignment Engine

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Responding To Instagram Comments As Direct Messages

In some circumstances, you may want/need to reach out directly to those who commented on your public posts on Instagram. You can reply to comments made on your posts with a direct message on Instagram. Here we list out the steps..StepsClick the New Tab Icon . Under the Sprinklr Social tab, click Eng

social

Knowledge Base Article

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Replying to Messages

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Add External REST API in Sprinklr

Sprinklr enables you to configure External REST APIs directly within its platform, removing the need for custom development. The External API module provides the flexibility to switch between SOAP and REST API protocols.This guide will walk you through the process of connecting a REST External API i

26.1

20.10

Sprinklr Integrations

Updated Article

Knowledge Base Article

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Configure an Extension in Sprinklr

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Validate an existing model training project for Text Classifier

In this article, we will guide you through the process of validating an existing model for Sprinklr's Text Classifier. Sprinklr's Text Classifier can categorize messages that match a specific query or come from a particular account without the need for any rules or keyword lists. With Text

Insights

Text Classifiier

ai studio

Validate Existing Model for Text Classifier

Knowledge Base Article

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Create a Existing Model Validation for Text Classifier in AI Studio

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Use Case Hub Configuration

With the Use Case Hub, organizations can execute use cases in just two guided steps. By tapping into Sprinklr’s brand database and built‑in industry intelligence, the hub delivers actionable insights tailored to business objectives. Across industries, whether retail, financial services, technology,

Sprinklr Insights

26.1

Insights

New Article

Knowledge Base Article

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Use Case Hub

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FAQs

Account AdditionWhy am I seeing a blank screen while trying the embedded signup flow?Please make sure to use a listening URL to login to the Sprinklr environment from the ones mentioned below while adding an account using the embedded signup flowEnvironment Link Prod ​https://space-listening.sprinkl

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Knowledge Base Article

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FAQs

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Escalation Management

Business Use Case Escalation management is the process of managing and resolving issues or problems that have escalated beyond the usual channels of support or resolution. This can happen when customers are dissatisfied with the service they have received or when agents are unable to resolve a probl

Service

Knowledge Base Article

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Nudge Use Cases

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Manage Threaded Tweets

X thread lets you add additional context, an update, or extend a point by connecting multiple Tweets together. This article will cover the steps and guidelines on how to preview X threads in engagement dashboards and editorial calendar. X Threads in Engagement DashboardsCreate an Outbound Column in

social

Knowledge Base Article

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Advanced capabilities

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X Pro Media

This document provides information for the X Pro Media accounts, which provides whitelisted applications to use advanced capability for videos on X. You can now use enhanced media privileges in Sprinklr with this direct integration to X Pro Media API, this article covers details on the same.Key Feat

social

Knowledge Base Article

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Advanced capabilities

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Ads Composer Section 5: Advanced Configuration

In the Advanced Configuration section, you can apply tags, pixels, benchmarks and DCM-related fields. You can apply these changes at the following levels:Campaign Level: Campaign Name, Campaign Tags, Tags, Paid Initiative Custom Properties, Benchmark, Configure Third-Party Tracking, Pacing Group.Ad

marketing

Knowledge Base Article

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New Campaign Creation

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Autowrap in After Call Work (ACW)

The autowrap feature in After Call Work (ACW) is designed to boost the productivity of call center agents by automating the after-call work process. This functionality allows the predefined auto-wrap values of fields to be automatically applied in case an agent fails to submit the ACW manually, ensu

Sprinklr Service

20.7.1

Service

Updated Article

Knowledge Base Article

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Auto Wrap After call work

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Sprinklr Social: 20.7 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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Create a message from a Request

You can create a message out of a request and publish it on your channels.Note: A message can only be created out of a request which is submitted for a “Message” type of request formCreate a Message out of a RequestGo to the Request Management Dashboard via Production Dashboards.Open the tab of the

marketing

Message

Requests

Knowledge Base Article

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Entities Creation from Requests

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Ads Composer Section 6: Optimization

Leverage Sprinklr's AI capabilities to optimize your bids, budgets and creatives. ​On the Optimizations window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed

marketing

Knowledge Base Article

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New Campaign Creation

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Smart Rules for Weather

You can predefine the consumer-based content and activate the Paid Initiatives using Smart Rules when market trends are favorable. You can configure Smart Rules for Weather so that you can optimize your ads in real-time based on live weather insights of a location. This capability helps you to enhan

marketing

Knowledge Base Article

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Configuring Smart Rules

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Navigating AI+ Studio for Advertising

Use AI+ Studio to access Advertising AI capabilities and open the deployment page for a selected capability. From the deployment page, you can create and manage AI workflow deployments.Access the Deployment PageUse the following steps to open the deployment page for an Advertising AI capability.Navi

26.7.1

New feature - Sprinklr Ads

Knowledge Base Article

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Navigating AI+ Studio for Advertising

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How to Clear Stop Loss Strategy Groups from Ads

Stop Loss evaluates and pauses ads that are exceeding your target CPA or not meeting your goal based on your configuration. However, at times, you want to be able to make some of the ads paused by Stop Loss active again so that they can start spending. Clear Stop Loss assists you with this action to

marketing

Knowledge Base Article

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Setting Up Stop Loss

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Ads Pixel Permissions & Governance

When it comes to managing pixels on a platform, it's important to have a clear understanding of the process involved. Pixel governance refers to the management and configuration of pixels that track user actions and conversions. This process is essential for users who want to optimize their ad

marketing

Knowledge Base Article

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Getting Started

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How to Apply Dynamic Image Templates in Ads Composer

Leverage versatile, dynamic image templates to modify your product images whenever required without having to edit the entire product feed.Dynamic Image Templates give you the ability to incorporate desired changes in the product images in one or more product feeds without the need for editing and u

marketing

Knowledge Base Article

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Create & Manage Creatives at Scale