Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders Bill Hewlett and David Packard. The company—which later went on to become known as HP— has since grown into one of the larges…

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its social advertising. Philips’ social advertising campaigns involve working with about a hundred independent agency partners loca…

Julie Rose, social media manager at Dignity Health, discusses the company’s social media challenges and why they chose Sprinklr.

The sharing economy has taught us that customers crave experiences, not things. This isn’t just a platitude; it’s evidence of a significant trend in spending behavior–especially among millennials. And to stay ahead of the game, marketers need to shift th…