Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Summary

New Features - Marketing

Project Management

The following new feature is being introduced in Sprinklr Marketing’s Project Management module:

Plan Tab for Project-Based Marketing Planning

Sprinklr has revamped the Plan tab within Projects with a new sheet-based planning experience that enables teams to organise pre-execution work, align planning records with Campaigns and Sub-Campaigns, and track execution metrics in a single view. The enhanced Plan tab provides a flexible workspace for planning ideas, themes, budgets, and initiatives before they move into execution workflows.

Key capabilities include:

• Create and organise planning records for ideas, themes, budgets, and other pre-execution work without creating execution entities.

• Link rows to Campaigns and Sub-Campaigns while preserving supported hierarchy relationships and maintaining visibility into associated marketing entities.

• Configure field mappings between planning columns and Campaign or Sub-Campaign fields to automatically synchronise values between the Plan tab and linked entities where supported.

• Add reporting columns to display aggregated metrics for linked Campaigns and Sub-Campaigns using configurable data sources, metrics, and date ranges.

• Manage editing, field mapping, reporting configuration, sharing, and other planning activities through role-based permissions.

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Publishing

Create and Manage AI-Powered Content Variants

You can now create and manage AI-powered image variants directly within Publisher and Digital Asset Management (DAM). Create channel-specific, localised, and customised versions of image assets while preserving important visual elements and maintaining relationships between source assets and their variants.

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With this update:

• Resize images directly from Full Screen Publisher and Quick Publisher when an image does not meet channel aspect ratio requirements, while preserving important visual elements.

• Localise both post content and associated image assets within the same workflow when creating localised copies of posts.

• Generate localised image variants with automatically translated image text for selected languages.

• Create multiple resized variants in a single operation by selecting multiple target aspect ratios.

• Create image variants with different backgrounds or generate custom image variants using prompts from Digital Asset Management (DAM).

• View all generated variants as associated assets linked to the original image, helping maintain asset relationships and simplify asset management.

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Planning Insights for social posts

Sprinklr introduces Planning Insights, an AI-powered agentic capability in the Editorial Calendar and Publisher that helps teams evaluate unpublished social content before it goes live. Planning Insights surfaces actionable recommendations, highlights potential content risks, and generates insights automatically at key stages of the publishing workflow, helping users make informed publishing decisions while posts are still editable.

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With this update:

• Generate insights manually while creating, editing, or reviewing unpublished social posts.

• Automatically generate Brand Risk and Optimise insights when a post enters tiered approval.

• Automatically generate Brand Risk insights each day for posts scheduled to publish within the next seven days, until they are published.

• Identify potentially sensitive, inappropriate, or brand-impacting content before publication with Brand Risk insights.

• Identify stronger-performing publishing windows based on historical post performance.

• Review supporting evidence and suggested content updates directly within the Planning Insights experience before making publishing decisions.

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Availability: Planning Insights is available as a Limited Availability (LA) feature. Contact your Success Manager to enable it for your environment.

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New Features - Advertising

Ads Publishing Agent

Sprinklr introduces Ads Execution Agent, an AI-powered capability that automates the translation of media plans into structured campaign entities across advertising channels. By replacing manual spreadsheet parsing with an interactive, human-in-the-loop workflow, teams can upload media plan workbooks, parse hierarchies, and review all draft entities directly within Ads Manager before launching.

With this feature, you can:

• Automate Media Plan Extraction: Parse complex media plan workbooks to generate Paid Initiative and Ad Set hierarchies across supported channels (Meta, TikTok, Pinterest, Reddit).

• Review Drafts Directly in Ads Manager: Inspect, edit, and validate all generated campaign structures, budgets, targeting parameters, and governance naming conventions inside Ads Manager prior to publishing.

• Resolve Gaps & Validation Warnings: Surface and fix missing fields, unmapped values, or channel-specific constraints through actionable review queues.

• Trace Grounded Source Data: Verify extracted values against the original source cells, headers, and tables in the uploaded workbook.

• Refine Output via Natural Language: Provide conversational feedback or column pointers to adapt to unique media plan templates.

Availability: This capability is currently in Limited Availability (LA). Reach out to your Success Manager to get it enabled for your environment.

ChatGPT Ads

ChatGPT Ads in Sprinklr

Sprinklr now supports ChatGPT Ads, enabling you to create, publish, manage, automate, and analyse ChatGPT Ads campaigns from a single platform. With this release, you can use ChatGPT Ads across key Sprinklr advertising components, including Ads Composer, Ads Manager, Creative Library, Bulk Import, Rule Engine, Automated Checklist, Naming Convention, and Reporting, helping you streamline campaign execution, governance, and performance analysis.

For further details, see ChatGPT Ads.

Paid Initiatives

Create Paid Initiatives from Request Forms

You can now create Paid Initiatives, Ad Sets, and Ad Variants directly from approved Request Forms in Request Management. When you associate a Paid Initiative with an approved request, Sprinklr opens Ads Composer. Rule Engine field mappings can then populate supported fields with Request Form data, connecting request intake with paid campaign creation.

This enhancement enables you to:

• Populate supported Paid Initiative, Ad Set, and Ad Variant fields with Request Form data.

• View and manage associated Paid Initiatives directly within Request Management.

• View the originating Request Form and Request ID for entities created from Request Forms in Ads Manager.

Automated Checklist

Checklist Support for Multi-select Operators

Automated Checklist now supports multiple values for the is and is not operators in supported checklist fields. You can select multiple values within a single checklist condition, making checklist configurations more flexible.

Automated Checklist also supports Location Groups in checklist configurations and Facebook Spend Cap at the Paid Initiative level regardless of whether Campaign Budget Optimization (CBO) is enabled.

Channel Parity

Facebook: Reels Trending Ads

Sprinklr now supports Facebook Reels Trending Ads in Ads Composer and Ads Manager, enabling you to create campaigns that appear alongside trending Reels content and reserve inventory through Reach & Frequency buying.

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You can now:

• Create Reels Trending Ads campaigns using the Awareness objective and Reserved Buying Type.

• Select trending topics to control the content your ads appear alongside.

• Configure audience targeting for Reels Trending Ads campaigns.

• Create Reels ad creatives and preview them in the Instagram Reels format.

• Manage, monitor, and validate Reels Trending Ads campaigns across Sprinklr advertising workflows.

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Facebook & Instagram: Boost CreatorIQ Creator Content

You can now boost CreatorIQ-sourced Facebook and Instagram creator posts directly from Sprinklr. The boost workflow now includes creator partnership approval management, helping you request, track, and verify creator permissions without leaving the platform before promoting creator content.

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With this update:

• Request creator partnership access directly from the Boost Post workflow.

• Track creator approval status before launching a promotion.

• Boost approved CreatorIQ creator posts using the existing boost workflow.

• Filter and review creator source and authorization status in Ads Manager.

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Meta: WhatsApp Status Placement Support

Sprinklr now supports WhatsApp Status as a placement option for Meta ads, enabling advertisers to extend campaign reach through WhatsApp Status directly from Sprinklr. This update brings Sprinklr in line with Meta Ads Manager and allows users to include WhatsApp Status in supported campaigns without leaving their existing advertising workflows.

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You can now:

• Select WhatsApp as a publisher platform and WhatsApp Status as a placement when configuring supported Meta ad campaigns.

• Analyse WhatsApp placement performance using reporting, filtering, and placement breakdowns that include WhatsApp and WhatsApp Status dimensions.

• Preview and export creatives for supported WhatsApp Status placements.

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Meta: Account-Level Pre-Create Recommendations

Sprinklr now surfaces Meta's account-level pre-create recommendations throughout the ad creation workflow. Available across Ads Manager, Ads Pivot, and Ads Composer, these recommendations help advertisers identify optimization opportunities before publishing campaigns.

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You can now:

• View Meta recommendations earlier in the campaign creation process.

• Access recommendations while creating campaigns, ad sets, and ads.

• Review and act on campaign improvement opportunities before launch.

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Meta Ads: Support for Value Rules

Sprinklr now supports Meta Value Rules, enabling you to create and manage Meta's preferred bidding adjustment framework directly within Sprinklr. As Meta transitions away from Bid Multipliers, you can also migrate eligible Bid Multiplier configurations to Value Rules while continuing to manage and apply bidding adjustments at the ad set level.

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With this update:

• Create, edit, duplicate, reorder, and delete Value Rule Sets for Meta ad accounts.

• Apply, replace, or remove Value Rule Sets at the ad set level.

• Automatically sync Value Rule Sets and ad set assignments created in Meta.

• Migrate eligible Bid Multiplier configurations to Value Rules and retain visibility into migration history.

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Reddit: New Brand Awareness Campaign Objective

Reddit has introduced a new Brand Awareness campaign objective that combines the existing Brand Awareness & Reach and Video Views objectives. When creating Reddit campaigns in Ads Composer, you can now use a single Brand Awareness objective and choose an optimisation goal to determine the campaign workflow. Existing Brand Awareness & Reach and Video Views objectives remain available.

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You can now:

• Choose an optimisation goal of Impressions or 6-Second Video Views to define the campaign workflow.

• Filter and analyse Brand Awareness campaigns by optimisation goal in reporting.

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Reddit: Create R/Max Campaigns

You can now create and manage Reddit R/Max campaigns in Sprinklr. R/Max is Reddit’s automated campaign type that simplifies campaign creation by combining audience targeting, budget optimisation, placements, and creative optimisation into a single campaign experience.

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You can now:

• Create, edit, clone, import, export, and report on Reddit R/Max campaigns.

• Create ads in a dedicated R/Max ad format that supports multiple headlines, images, videos, thumbnails, and call-to-action options.

• Preview dynamic creative variations before publishing to review different asset combinations.

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Reddit: Audience Group Creation and Management

You can now create and manage Reddit Audience Groups in Ads Audience Manager. Reddit is now available as a supported channel for Audience Groups, enabling you to create reusable audience segments and use them across Reddit advertising workflows.

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You can now:

• Create Reddit Audience Groups for Community, Custom Audience, Interest, Keyword, and Location targeting.

• Edit, share, clone, delete, and view associated ad sets for Reddit Audience Groups.

• Select Reddit Audience Groups while configuring audience targeting in Ads Composer and Ads Manager.

• Analyse performance using Audience Groups as a reporting dimension.

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TikTok: Brand Consideration Objective for Upgraded Smart+ Campaigns

​You can now create TikTok Brand Consideration campaigns in Upgraded Smart+ to build consideration audiences through TikTok Market Scope (TTMS). This objective introduces a brand-based campaign workflow designed specifically for consideration-focused advertising.

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You can now:

• Associate a TikTok Market Scope (TTMS) brand with Brand Consideration campaigns.

• Use manual audience targeting with location validation based on the selected TTMS brand.

• Optimise campaigns using the Consideration Audience Acquisition optimisation goal.

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​TikTok: Upgraded Smart+ Catalog Flows

Sprinklr now supports TikTok Upgraded Smart+ Catalog campaigns for Website and App destinations. Advertisers can use connected product catalogs to create catalog-driven Smart+ campaigns and deliver dynamic product advertising experiences.

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This enhancement enables you to:

• Create Upgraded Smart+ catalog campaigns for Website and App destinations.

• Target catalog audiences using automatic or manual targeting, including product retargeting audiences where supported.

• Select products from a catalog and use catalog images, videos, and video templates to build creatives.

• Enhance catalog creatives with music and additional video assets or video posts.

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Social Advertising

Rule-Based Campaign Assignment for Paid Initiatives

You can now automatically assign Campaigns and Sub-campaigns in Paid Initiative rules by matching the Paid Initiative name to existing Campaign or Sub-campaign names. This update simplifies rule configuration by eliminating the need to create and maintain separate rules for individual Paid Initiative-to-campaign mappings.

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This enhancement enables you to:

• Dynamically assign Campaigns or Sub-campaigns using the new Set Match operator.

• Configure Campaign and Sub-campaign actions independently within Paid Initiative rules.

• Automatically populate the parent Campaign when a matching Sub-campaign is assigned.

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Reuse Saved Audiences in One Click Ad Buy

You can now use saved audiences as templates in One Click Ad Buy (OCAB). Create a copy of an existing audience, modify its targeting criteria, and save it as a new audience without recreating the audience. This capability brings the audience templating experience to OCAB.

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Feature Updates - Marketing

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Briefs

Version History enhancements for Briefs

Sprinklr now enhances version history for Campaign Briefs, Sub-Campaign Briefs, and Message Briefs. You can review changes across versions, restore an earlier version of a brief, and export saved versions for sharing or record-keeping.

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With this update:

• You can use Compare mode to compare two versions of a brief. Added content is highlighted in green, and Deleted content is highlighted in red.

• You can restore a previous version directly from Version History.

• You can export saved versions of a brief.

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Campaigns

Transfer Intake Response Attachments to Campaigns

You can now automatically transfer attachments from intake response attachment fields when creating a Campaign or Sub-campaign from a response or associating a response with an existing Campaign or Sub-campaign. This eliminates the need to manually download and re-upload files between intake responses and associated records.

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Editorial Calendar

Dynamic Rolling Time Ranges for External Calendar Sharing

External calendar links now support Rolling Time Range settings, allowing you to share Month and Week views that automatically stay aligned to a selected time period as dates progress.

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Key capabilities include:

• Rolling date ranges for shared Month views, including options for the last or next 14 and 30 days.

• Rolling date ranges for shared Week views, including options for the last or next 7 days.

• External calendar views that automatically adjust to the selected time range over time.

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Production Dashboard

Enhanced Date-Based Grouping in the Production Dashboard

The Production Dashboard now provides more flexible date-based scheduling views, helping you visualise content distribution, identify scheduling gaps, and manage content plans more efficiently across different time periods.

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With this update:

• Group records by Daily, Weekly, Monthly, or Yearly date aggregations when using date fields in Group By.

• Display empty date slots within selected date ranges to identify periods with no scheduled content.

• Navigate forwards and backwards through custom or dynamic date ranges directly from the dashboard.

• Create nested date groupings to explore content schedules from broader to more detailed time periods.

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Request Management

Restrict Date Selection in Request Forms

Request form creators can now restrict the dates users can select in date fields. When configuring a date field, creators can define a valid date range relative to the current date, helping ensure that requesters select dates that meet form requirements.

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This enhancement enables you to:

• Restrict date selections to future dates, past dates, or a defined date range relative to the submission date.

• Ensure requesters can only select dates that fall within the configured range.

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Feature Updates - Advertising

Creative Management

​Automated Thumbnail Selection for Video Ads

When creating video ads, you can now select a thumbnail directly from the uploaded video instead of uploading a separate thumbnail image. Sprinklr automatically generates thumbnail options from the video and continues to support custom thumbnail uploads, helping streamline the video ad creation workflow.

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Channel Parity

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LINE Ads: Deprecation of Integration Support

Sprinklr is deprecating support for the LINE Ads integration. Customers can no longer add new LINE Ads accounts or use LINE Ads for campaign publishing and reporting activities in Sprinklr. Existing LINE Ads accounts and historical reporting data may remain available in a read-only state where supported. This change aligns with the planned retirement of the LINE Ads API.

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Meta: Support ADT and Advantage+ Audience in Special Ad Category Campaigns

You can now use Advantage Detailed Targeting (ADT) and Advantage+ Audience in Meta Special Ad Category campaigns for Housing, Employment, and Financial Products and Services. This enhancement expands the audience targeting options available for these campaign types and aligns Sprinklr with Meta's supported targeting capabilities.

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Meta: Enhanced Display of Partnership Ad Identities

Sprinklr now displays Primary and Secondary identities more clearly within Meta Partnership Ads. When working with partnership and collaboration-based ads, users can easily identify the identities associated with an ad and understand the identity hierarchy directly in Sprinklr. This update aligns the identity display experience more closely with Meta Ads Manager.

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With this update:

• View Primary and Secondary identities directly in the Partnership Ads experience.

• Easily understand the identity hierarchy for boosted collaboration posts.

• Validate the identities associated with a Partnership Ad without leaving Sprinklr.

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Meta Ads: Support for Deprecated Marketing API Configurations

Sprinklr now prevents the use of Meta Ads configurations that Meta no longer supports. Existing entities remain accessible, while unsupported destinations, placements, and Poll ad components can no longer be used when creating or updating ads.

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What’s changing:

• The Web-only destination is no longer supported for Sales campaigns that use the Website and App conversion location. Use a supported destination configuration instead.

• Messenger Stories is no longer available as a manual placement option. Existing configurations automatically remove this placement while preserving other selected placements.

• Poll ads can no longer be created or modified. Existing Poll creatives remain available for reference, but you must create a new creative to make creative-level changes.

• Deprecated configurations are no longer accepted across ad creation, editing, automation, cloning, and bulk import workflows, helping prevent unsupported settings from being reintroduced.

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Pinterest: Unified Sales Objective for Conversion and Catalog Campaigns

Pinterest campaign creation now uses a single Sales objective in place of the legacy Conversions and Catalog Sales objectives. Advertisers can create conversion and catalog-based campaigns from a unified setup experience that aligns with Pinterest's updated objective model.

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With this update:

• Use the Sales objective to create conversion campaigns.

• Enable Show Product Catalog to create catalog-based campaigns from the same objective.

• Continue using existing product catalog workflows through the unified campaign setup experience.

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Reddit: Boost Organic Profile Posts

You can now boost organic posts published on Reddit user profiles in addition to Reddit community posts. Once profile posts are available in Sprinklr, they can be promoted as paid content, helping you amplify high-performing organic posts directly from the platform.

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Reddit: Expanded Reporting Metrics and Dimensions

You can now analyse Reddit Ads performance using additional reporting dimensions and video viewability metrics. These enhancements expand reporting capabilities and provide greater visibility into audience and video performance data.

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With this update:

• Analyse performance by Country, Gender, Operating System Type, and Language.

• Measure video viewability using Video Viewable Impressions and Video Fully Viewable Impressions.

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Reddit: Audience Reach & Delivery Estimation

Sprinklr now displays audience reach and delivery estimates for Reddit ad sets, helping you evaluate potential audience size and projected campaign delivery while configuring targeting, bidding, budget, and scheduling settings. The estimation experience is available across Ads Composer, Audience Creation Flow, and Ads Manager, and provides directional forecasts to support planning before publishing.

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This enhancement enables you to:

• View estimated audience size for eligible Reddit audiences and ad sets.

• See delivery estimates aligned with your selected optimisation goal.

• Compare projected delivery outcomes using 1-day and 7-day estimate views.

• Receive updated forecasts when supported targeting or campaign inputs change.

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Meta & TikTok: Improved Product Catalog Synchronization Status

When working with Meta and TikTok Product Catalogs, you can now view catalog processing status and receive clear guidance when Product Sets or template mappings are not yet available. This update replaces generic error messages with status-based notifications that help you understand whether a catalog is still processing or requires action.

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This enhancement enables you to:

• View catalog status, including Processing, Ready, Delayed, and Failed states.

• Understand why Product Sets, Dynamic Image Template (DIT) mappings, or Dynamic Video Template (DVT) mappings are temporarily unavailable.

• Receive actionable recommendations, such as re-syncing or re-adding a catalog, when synchronization or metadata issues are detected.

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TikTok: Carousel ad support for Campaign Budget Optimisation campaigns

You can now use TikTok Carousel ads with Campaign Budget Optimisation (CBO) campaigns across the Traffic, App Promotion, Web Conversions, Lead Generation, and Reach objectives. This update brings Carousel ad support to additional TikTok campaign configurations without introducing new fields or interface changes.

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You can now:

• Use Carousel ads with both campaign-level and ad-group-level budgeting for supported TikTok objectives.

• Use Carousel ads across Ads Composer, Ads Manager, and Automated Ads workflows.

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TikTok: Lemon8 Sub-Placement Support for Reach Campaigns

You can now extend TikTok Reach campaigns to Lemon8 by selecting Lemon8 as a sub-placement in Sprinklr. You can also preview how your ads will appear on Lemon8 before publishing, enabling you to validate creative experiences within the platform.

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TikTok: Support for Superlike and Gesture Interactive Add-ons

Sprinklr now supports TikTok Superlike and Gesture interactive add-ons in Ads Composer and Ads Manager. Advertisers can create or select interactive add-on assets directly within the creative composition workflow and apply them to eligible TikTok ads.

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You can now:

• Enhance TikTok ads with Superlike interactive experiences.

• Enhance TikTok ads with Gesture interactive experiences using supported gesture types.

• Manage interactive add-on assets directly within the ad composition workflow.

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Social Advertising

Enhanced Brand Compliance Rule Configuration

You can now select multiple values within a single Brand Compliance rule and reuse the same model across multiple rule rows. The rule builder automatically excludes values already used for the same model within a rule set, helping you define more flexible and accurate compliance criteria.

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