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Ads Composer Section 2: Target Audience

You can define your audiences for ad sets in this section. Defining a good target audience for ads is an important step:- Better targeting: You may produce more targeted and relevant advertisements that are more likely to resonate with your audience by analysing the traits and habits of your target

marketing

Knowledge Base Article

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New Campaign Creation

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Composite Skill

OverviewWhen the Composite Skill is executed, rather than running a single skill, it triggers the execution of multiple skills simultaneously. This allows for more complex and multi-faceted operations to be carried out in a single process.Use caseSuppose you need to perform two tasks in one call, su

Service

Knowledge Base Article

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Dynamic Workflow

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Conditions Applicable with Inbound Rules

Conditions can be set in Inbound Rules to check for specific criteria that a message meets when it is brought into Sprinklr before an action is executed on the inbound message or the profile associated with the message. Below, is a list of the Inbound Rule Condition types and the specific conditions

social

Knowledge Base Article

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Inbound rules

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Callbacks in Sprinklr

Business use caseThe business use case is to ensure agents are able to reach out to customers via voice channel swiftly, post a prior contact or attempt of contact by the customer to a brand via any of the available channels.Impact created by Callbacks on businessCallbacks assist businesses in rampi

Callbacks

Service

Voice

Knowledge Base Article

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Callback Overview

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Call Recordings

Brands have the option of recording video calls between agents and customers. These recordings can be reviewed later for compliance and training agents.Brands can choose from one of the two recording modesSingle Participant recording (Default): See active speaker’s video only (either agent or custom

Service

Knowledge Base Article

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Additional Features

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Change Instagram Accounts linked to Facebook pages

This article details out the process to change the linked Facebook pages and Instagram accounts. Before proceeding, please make sure your personal Facebook account has an admin role on the page that you'd like to connect to. If the page isn't in the drop-down on your Instagram profile, che

social

Knowledge Base Article

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Setting up Instagram in Sprinklr

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How do Smart Bidding Strategy Groups Work?

A Bid is an offer of a particular amount of money for something when competing against other people to buy it. In other words, it is an amount that an advertiser is willing to pay in an auction to achieve their desired outcome.The success of your campaign relies on keeping it profitable means gettin

marketing

Knowledge Base Article

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Overview

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Interaction Phase Analysis Introduction

Interaction Phase Analysis categorizes agent–customer conversations into defined stages, offering insight into how interactions evolve over time. This capability is limited to conversations that involve a live agent and does not include bot-only exchanges. By dividing conversations into structured p

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Sprinklr Service

New Article

Service

Knowledge Base Article

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Introduction

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Adding Bitly URL Shortener in Sprinklr

Sprinklr allows you to shorten a web URL from within the publisher window. A shortened URL is the contraction of a long URL and it still directs you to the required page. Adding Bit.ly domain helps you to create your customized shortened link, which can be shared on Twitter, Facebook, and other soci

experience:space

Insights

social

bitly.com

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Knowledge Base Article

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URL Shorteners

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Naming Conventions

The Naming Convention Monitoring and Alert System actively scans your ad entities to detect inconsistencies in naming structures. It helps you maintain standardized naming across campaigns and ensures accurate mapping of custom fields through Reverse Naming Conventions. By identifying gaps

marketing

Knowledge Base Article

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Ads Manager Copilot

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Run a Guided Workflow from Agent Persona

Agent persona allows agents to manage their work from a single view. Agents can perform and track their daily activities. Here is a potential scenario where this can be used - A customer visits a brand store with a query or complaint, in this case, the store agent can directly log in to Sprinklr and

Service

Knowledge Base Article

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Initiating a Guided Workflow

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Privacy Workflows

In order to operate one of the Privacy Cloud's four options for Data Subject Rights, you must use Sprinklr's Workflow Engine (also referred to as Privacy Workflows) to apply the actions. There is a default workflow in place for each of the options listed under the Data Subject Rights within the

marketing

Insights

article:howto

social

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Knowledge Base Article

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Privacy Guides

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Campaign Analytics

The Campaign Overview Dashboard can help you to compare different campaigns and shows the performance of those campaigns. Specific widgets can be found in the Campaign Overview Dashboard. Each of these widgets can be drilled down for more in-depth reporting. You can access this dashboard by:Clicking

marketing

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Create a Custom Metric in reporting

Custom Metrics allows you to create your own derived metrics using standard reporting metrics. These custom metrics can be used to collect and analyze data that reporting does not track automatically. Custom Metrics offer the capability to build dynamic metrics based on industry-standard norms and v

Reporting - SES

Social - SES

Knowledge Base Article

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How to create a new widget

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Compare Influencer Strategy dashboard

To understand the influencer content that is well received and which influencers result in more engagement, it is important for brands to monitor the strategies used by influencers in their industry. This can be achieved by using the Compare Influencer Strategy standard dashboard.To access the Compa

Compare Influencer Strategy

Insights

influencer

Knowledge Base Article

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Standard Dashboards in Benchmarking

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Create Intents from Scratch

Creating intents from scratch allows you to define custom intents tailored to your specific use cases. This approach gives you full control over intent names, descriptions, priority, languages, and user expressions, ensuring that your Conversational AI model can accurately capture and respond to use

Service

Knowledge Base Article

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Set Up NLU Based Intents

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Snapchat Public Profiles

Advertise on Snapchat and reach a wider group of audience.​Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, you can reach a global audience and drive meaningful results. Sprinklr supports ad publishing and reporting from your Snapchat ad

marketing

Knowledge Base Article

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Setting up Snapchat in Sprinklr

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Introduction to Listening Topics

With Listening Topics, you can listen and explore the talks happening around the world to get more insightful and granular data associated with the conversations.Listening Topics helps to ingest data into the Sprinklr platform from various social, web & traditional sources. It can contain querie

Insights

Topics Types

Listening Topics

Social Listening

Knowledge Base Article

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Topics

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Configure Quality Management Dashboard

To navigate to ReportsClick Reports on the left pane of the Quality Manager App to view and analyze different reporting dashboards.​To share Reports with Quality ManagersYou can decide which reports are visible to Quality Managers.1. Under the Sprinklr Service tab, click Care Reporting within Analyz

Service

Knowledge Base Article

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Reporting

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Use Linkedin Reactions

LinkedIn Reactions are a set of expressions that offer users a way to participate in conversations easily, and communicate with their network. In this article, you will learn about how to use LinkedIn reactions in Sprinklr.Like, Unlike, React to PostsClick the New Tab icon . Under the Sprinklr Socia

Service

Knowledge Base Article

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Engagement on Linkedin