Modern Care
The world's leading digital-first, proactive customer experience solution.

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Sprinklr Voice

Reduce call volume with a radically different contact center solution

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Build & manage an online community integrated into your Care strategy

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Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

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Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

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Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Platform
The only Unified-CXM platform for enterprises powered by industry-leading AI.

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Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.

APIs

Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

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Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

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Alexandra Samuel

Freelance writer, researcher and speaker

Alexandra Samuel is a freelance writer, researcher, speaker, and regular contributor to The Wall Street Journal, The Harvard Business Review, The Christian Science Monitor’s Passcode, as well as the digital columnist for JSTOR Daily.

Top brands: Humanizing the customer care delivered on Twitter
Customer Care
Top brands: Humanizing the customer care delivered on Twitter

Twenty Twitter accounts that deliver people-powered care Addressing customers by name. Using GIFs to make communication playful. Making your customers LOL, 😂 or ROTFL. These are all ways that brands can humanize Twitter care, and make a care interaction…

Alexandra Samuel
March 10, 2021  •   min read

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Top brands: Helping customers get a deal on Twitter
Customer Care
Top brands: Helping customers get a deal on Twitter

12 handles that help customers get more for their money In From AM to PM: Twitter Customer Care in a 24/7 World, we look at how Twitter care helps deliver value across four different value dimensions — including economic value. Customers turn to Twitter …

Alexandra Samuel
March 8, 2021  •   min read

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Top brands: Taking ownership of customer issues on Twitter
Customer Care
Top brands: Taking ownership of customer issues on Twitter

Sometimes customers just need to hear that you’re trying to help.  When it comes to Twitter care, simply taking ownership of a problem can have a powerful impact — whether taking ownership means moving customers to DM so that you c…

Alexandra Samuel
March 3, 2021  •   min read

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Top Brands: Reaching Out to Customers on Twitter Before They Ask
Customer Care
Top Brands: Reaching Out to Customers on Twitter Before They Ask

Twenty companies that go the extra mile It’s one thing to provide a prompt reply to a customer who tweets you with a question—and it’s another thing to anticipate an issue, or spot an opportunity to delight a customer, and reach out before they ever ment…

Alexandra Samuel
March 1, 2021  •   min read

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Top brands: Providing customer care on a dedicated Twitter account
Customer Care
Top brands: Providing customer care on a dedicated Twitter account

25 companies that win with a separate Twitter care handle Should you deliver customer care from your main Twitter handle, or use a separate account that’s dedicated to fielding inquiries and solving problems? In From AM to PM: Twitter Customer Care in a …

Alexandra Samuel
February 22, 2021  •   min read

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Top Brands: Responding to customer care inquiries on Twitter
Customer Care
Top Brands: Responding to customer care inquiries on Twitter

12 companies that respond swiftly to customer concerns When customers turn to Twitter to ask a question or solve a care issue, they appreciate a speedy response. When brands excel at delivering rapid responses, and sustain those response times on a consi…

Alexandra Samuel
February 17, 2021  •   min read

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Measuring Twitter Care Excellence: 7 Indicators to Score Performance
Customer Care
Measuring Twitter Care Excellence: 7 Indicators to Score Performance

We all know what excellent social care feels like. It’s the delivery service that replies to you within minutes, so that you know when your dinner order is going to arrive. It’s the retailer that spots your photo of that great new handbag, and gives you …

Alexandra Samuel
January 27, 2021  •   min read

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