• BE, Vishweshwaraya College of Engineering, India

Customer service and CX, brand equity and AI-driven insights, competitive benchmarking, demand-gen and product marketing content, AI-assisted content.

Pooja Salunke is a Senior Content Writer and copywriter on Sprinklr's Brand Marketing team, with nine years of experience overall and six focused on B2B SaaS. She works across the full marketing funnel, from demand-gen campaigns and product marketing to events and community programmes, shaping content for global campaigns across the US, EMEA and APJ. Her writing spans customer service, brand equity and competitive benchmarking, and she is increasingly focused on using AI tools thoughtfully to scale content without sacrificing quality. She describes herself, with characteristic humour, as ""a professional napper who operates in short bursts of creative caffeine energy"" and cracks the occasional unrelatable joke. When she is off the clock, you will find her capturing nature's scenic views from the pillion seat, a relaxed curiosity that carries into writing that feels human and genuinely engaging.