LinkedIn Profile Analytics Now Available Through Sprinklr Integration

For enterprise brands, especially those elevating the presence of executives and thought leaders, the ability to track performance and fine-tune content strategies on LinkedIn is no longer optional — it’s essential.

Sprinklr, a LinkedIn Marketing Partner for Campaign Management, is excited to announce a new integration to LinkedIn’s Member Post Analytics API. With this integration, Sprinklr customers gain a powerful new way to measure post performance, and track follower growth, allowing customers to optimize executive posts on LinkedIn.

What’s new?

Sprinklr’s integration unlocks these core capabilities:

Follower Insights: Understand audience growth and reach

With Follower Insights, teams can now measure and track how audiences are growing over time — a critical social media metric for executive influence and credibility.

Key insights include:

• Total follower count: See how a profile’s follower base is expanding
• Follower growth over time: Track profile follower gains across custom date ranges to measure the impact of campaigns, events or content initiatives

These insights help teams assess the momentum of individual leaders and tailor social media engagement strategies accordingly.

Post performance analytics: Measure what resonates

Whether it’s a product announcement, a thought leadership post, or a behind-the-scenes video, LinkedIn content has become a vital tool for individuals to connect with audiences. The new APIs provide granular insights into how their content performs — at both the post and profile levels.

Here’s what’s available:

Single post analytics: Understand the reach and engagement of each individual post with metrics like:

• Total impressions
• Total members reached
• Total engagements (likes, comments, reposts)

Profile post analytics: Get a holistic view of how posts are performing with aggregate post analytics at a profile level.

Together, these metrics help content teams identify what works, what doesn’t and where to double down.

Video analytics: For the first time, video performance metrics are now available for LinkedIn profile posts (previously limited to Pages). This is a game-changer for executives using video to build awareness, share thought leadership content, or engage audiences. Available video metrics include:

• Watch time: The total time viewers spent watching the video
• Video views: The number of times a video has been viewed for at least two seconds
• Unique viewers: Unique viewers who made engaged plays on the video

With video becoming increasingly central to LinkedIn engagement, these insights help teams fine-tune video strategy and boost content impact.

Together, these metrics offer a clear picture of visibility and discoverability — helping comms and marketing teams assess brand reach and perception at the individual level.

Why it matters: Executive branding at enterprise scale

For global enterprises, executive presence on LinkedIn plays a strategic role in everything from employer branding to investor relations. Yet managing this presence across multiple leaders, regions and content types has often meant working in silos or relying on guesswork. Sprinklr’s integration with LinkedIn’s Member Post Analytics APIs changes that — enabling:

• Smarter reporting: Aggregate performance insights across executive profiles to show ROI and impact
• Strategic planning: Use post and follower insights to build more effective content calendars
• Better audience understanding: Know what drives engagement — and adapt in real time

This is especially valuable for teams managing CEO comms, HR leadership, functional thought leaders or spokespeople during critical campaigns and events.

Explore what’s coming

Sprinklr offers access to these Member Post Analytics capabilities — continuing our commitment to helping members connect more meaningfully with audiences across channels. 

Stay tuned as we expand these features and bring more visibility, intelligence and actionability to executive branding on LinkedIn.

Talk to your Sprinklr representative to learn more about LinkedIn’s Member Post Analytics.