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Sprinklr Marketing: 20.7 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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Sprinklr Social: 20.7 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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System Diagnostic Tool

The System Diagnostic Tool is designed to help agents diagnose and resolve system, network, and hardware issues that disrupt call quality. By providing a simple and efficient diagnostic mechanism, the tool improves agent productivity, ensures seamless customer interactions, and minimizes downtime.Th

Sprinklr Service

20.10

Service

Updated Article

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Knowledge Base Article

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Agent Network and System Readiness Tool

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Creating Programs, Sub-Programs and Surveys

Programs provide a structured way to organize and manage surveys at scale efficiently. By creating Programs and setting up Sub-programs within them, users can build a clear hierarchy that supports better organization, collaboration, and control. Surveys must be created within a Program or Sub-progra

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Creating Programs, Sub-Programs and Surveys

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Disabled Account Switching in Facebook DM Replies to Prevent Publishing Failure

Introduction In today's digital landscape, effective communication with fans and customers is key to maintaining loyalty and engagement. A common feature on platforms like Facebook is the ability to send replies to fan comments privately. However, this interaction can be disrupted if you mistak

Publishing - SES

social

Social - SES

Knowledge Base Article

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Advanced capabilities

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Use emojis while creating posts

Emojis have the power to transform lengthy chunks of words into expressive conversations. Emojis can give that essential twist to posts, making them fun, engaging, and interactive. Posts with emojis do perform better. Using emojis can help your brand stand out in a sea of text posts. Steps to use e

Publishing - SES

create posts with emojis

social

Use emojis while creating posts

+3

Knowledge Base Article

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Advanced capabilities

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About Vanity URLs

A vanity URL is a unique web address that is branded for marketing purposes. It is easy to remember, share and can be used for publishing.Sprinklr supports two types of vanity URLs: Sprinklr Vanity URLs and third-party Vanity URLs which can be created with the pro domain of a URL shortener. Sprinklr

experience:space

cloud:core

vanity urls

vanity urls general

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Knowledge Base Article

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Vanity urls

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Route Calls to Microsoft Teams Users Based on Location

OverviewThis feature allows calls to be routed to Microsoft Teams users based on their location. Instead of sending all calls through a single domain, the system can choose the correct SIP domain depending on where the user is located.This helps organizations route calls more efficiently across diff

Knowledge Base Article

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Route Calls to Microsoft Teams Users Based on Location

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LinkedIn Ads Reporting Metrics

Leverage this detailed list of all LinkedIn metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Below is a list of all LinkedIn metrics, along with their descriptions.​LinkedIn Metric NameSprinklr NameDescriptionTotal EngagementLinkedIn Total EngagementsAll

marketing

20.10

Updated Article

Sprinklr Marketing

Knowledge Base Article

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Metrics

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Sprinklr Insights: 20.7 Release Notes

Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.7 release brings new features to enhance customer experiences, drive significant business impact, and improve overall outcomes.Here are the key features

marketing

Insights

social

Service

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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Create, Link and Add an Instagram Business Profile

Relevant personasSocial Media Managers / Account owners: Any user who has credentials for the brand’s Instagram account and is authorized to add the brand’s social media accounts on Sprinklr.Use casesWhen you link an Instagram Business Profile in Sprinklr, you can monitor, view insights, publish to

Service

Knowledge Base Article

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Account addition

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Understanding CTI

Computer Telephony Integration (CTI) is a technology that merges a call center's telephone system with a company's core business applications, enhancing agents' productivity and customer experience. With CTI, agents can handle all phone functions directly on their computers using on-s

marketing

Insights

social

Service

Knowledge Base Article

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What is CTI

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Capture Comments On Instagram Live Videos Using Rule Engine

When you capture comments on your Instagram Live videos, you need to be able to engage with all comments and manage them well. This article tells you how to view all the comments on the Instagram Live Video within the Engagement Dashboard using the rule engine.​Note: You can only reply to the commen

social

Knowledge Base Article

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Reply to Messages

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Disable Instagram Comments

Disabling CommentsDisabling comments helps keep your brand’s post feeds free from spam and inappropriate content. Below are the steps to disable comments on Instagram:Steps to Disable CommentsGo to Engagement Dashboards and either create a new Instagram dashboard or use an existing one.Select a Medi

Engagement - SES

social

Sprinklr Social

New Article

+2

Knowledge Base Article

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Reply to Messages

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Canned Response

Canned Responses help agents or customer service teams respond quickly and consistently to common customer inquiries across channels (like email, chat, social media, etc).PrerequistiesTo access Close Loop Feedback, you would need Program Level Permissions. You will require Program Level View, Edit,

Insights

Knowledge Base Article

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Setting Up Closed Loop Feedback

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Responding To Instagram Comments As Direct Messages

In some circumstances, you may want/need to reach out directly to those who commented on your public posts on Instagram. You can reply to comments made on your posts with a direct message on Instagram. Here we list out the steps..StepsClick the New Tab Icon . Under the Sprinklr Social tab, click Eng

social

Knowledge Base Article

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Reply to Messages

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How to Build Dynamic Video Templates from Scratch

Sprinklr's video editing tool empowers users to craft bespoke video templates from ground up, facilitating the generation of singular or bulk assets. These assets seamlessly integrate into automated campaigns, facilitating direct utilization of these creatives within advertisements.​The Template Bui

marketing

Knowledge Base Article

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Video Templates - Part 1 (How to create a video template)

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Create and Use TikTok Interactive Add-ons

TikTok has become a powerhouse in the world of social media marketing, with millions of users engaging with its short-form videos daily. To stay ahead of the competition and captivate your target audience, it's essential to utilize TikTok's interactive add-ons. Interactive Add-Ons capture

marketing

TikTok Interactive Add-ons

Knowledge Base Article

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TikTok Advanced Capabilities

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Configure Agent Availability Slots

Create a Slot in Slot Availability Manager​Creating a slot will allow supervisors to create configurations that define the appointment durations, appointments per slot, daily schedule, buffer time, holidays, etc., for particular agents/groups of agents. This configuration is used to identify the ava

Service

Knowledge Base Article

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Configuration Steps

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Create and Use TikTok Lead Forms

TikTok Lead ads allow you to find people who may be interested in your products or services and get them to share their information with you directly on TikTok. You can create TikTok Lead Forms in Sprinklr Marketing (Ads) to cultivate prospects and engage leads on TikTok and improvise your business

marketing

Knowledge Base Article

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TikTok Advanced Capabilities