Research suggests that our keen visual perception abilities stem from the threat our ancestors faced from predatory snakes. In order to survive, individuals needed to be able to recognize snakes, understand that they were dangerous, and react before they…

The way that brands and customers interact with each other is undergoing a massive shift. Customers are increasingly turning to social media when they have something to say to (or about) a brand. And companies are using social not just to communicate wit…

Today’s customers, empowered by social media and the ease of communicating anytime and anywhere, expect seamless experiences with businesses across any channel they choose. Every modern enterprise wants to offer that experience, but nearly all of them st…