An opportunity that’s inevitable

Ragy Thomas

September 21, 20234 min read

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This week, Sprinklr celebrates its 14th anniversary. What a journey it has been. We’ve come a long way from when I first started in my spare bedroom at home in New Jersey. Sprinklr now has 26 offices in 19 countries around the world. Today, all of those locations are celebrating how far we have come, while also looking to our future, and I want to take a moment to wish all Sprinklrites a Happy Anniversary. 

Sprinklr CXM NYSE

Two years ago, Sprinklr made its debut on the New York Stock Exchange (CXM). At the time, I shared that we were just getting started. I would still say the same today, because the opportunity is enormous, and we’ve only just scratched the surface. This summer, as we celebrated two years of our listing as CXM, one word kept running through my mind – inevitable. 

Even before our IPO, we understood the need to create a new category in enterprise software to unify every front office function with AI. We set out to build the world’s most loved enterprise software company, which was an unusual vision. People buy enterprise software because they have to, not because they love it. We’ve been trying to change that because we want to make it really personal and human. 

We have spent the last two years steadily doing that work and building our customer base across all our product suites. And in that time, our job has only gotten easier as companies continue to realize that they cannot afford to ignore the voice of the customer. People talk to each other. All the time. And they no longer believe what you as a brand have to say about yourself. They’re much more likely to listen to what their friend has to say about you. You can come up with the best ad ever, but who do you think your customers will believe – you as a brand or their trusted personal networks? 

We are moving from a brand-centric past to a customer-centric future. Which is why it’s never been more important to be where your customers are. On every channel, all the time. We need to listen to them. Understand what matters to them. And work across everything you can to show them you care and that you want to make them happier. 

That’s why Sprinklr has built and continues to build, the only truly Unified Front Office Platform that provides an operating system for the edge. That’s where you meet your customers. That’s where the truth is. That’s where the risk is. There is so much value here, and brands cannot afford to not be present. 

Our customers, large global enterprises, are focused on delivering value to their customers. But they need the insight and data to drive efficiency and save costs which is one of the values our AI brings. 

And as new channels like Threads come online, it’s essential for brands to be able to get started on whatever is coming next. Which is why we built Sprinklr to be a truly omnichannel platform so we can quickly integrate and make it easy for brands to be where conversations are happening in real-time. 

Companies that are customer obsessed are the first ones to jump on Sprinklr. Because they know obsessing about your customer should yield at least a 700% ROI over 12 years

There is an enormous amount of data out there with 4 billion people online. We cannot continue to ignore that data. It’s external, it’s conversational, and it’s unstructured in hundreds of languages. We call it Unified-CXM.  

The category is just emerging, and we believe it’s inevitable. We are laser focused on building the most loved enterprise software company. Every customer is inevitably going to need what we provide, and Sprinklr will continue to lead the way. Once you see this – can you unsee it? I can’t. 

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