• Bachelor of Science in Electrical and Computer Engineering, Carnegie Mellon University.

Product management and strategy, social media and modern advertising, creator marketing, AI-native marketing technology, marketing analytics and creative optimisation, go-to-market strategy.

Anish Chadda is Vice President of Product Management at Sprinklr, where he leads product strategy for the Sprinklr Marketing suite. His involvement with the Sprinklr blog and thought-leadership programming comes in the capacity of a product subject-matter expert rather than a staff writer, lending a builder's perspective on how enterprise marketing teams navigate social media, modern advertising, creator marketing and AI-native technology. He has been a public voice for initiatives like the Sprinklr and CreatorIQ partnership and creative optimisation in a cookie-less world. His career at Sprinklr spans more than a decade across two chapters, having grown from Senior Product Manager through Director of Advertising to VP of Product for the Marketing and Advertising Suite between 2014 and 2022, before rejoining in June 2024 to lead product for Sprinklr Marketing. Between those stints he served as VP of Product at Bird. A Carnegie Mellon graduate in Electrical and Computer Engineering with an additional major in Economics, he brings a rigorous, systems-minded approach to enterprise product strategy.