Customer Service and Training, Contact-Centre Operations and Monitoring, Conversational AI and Chatbots, Omnichannel Customer Journey, AI in Customer Communications

Bhavna Gupta is a freelance writer who contributes customer service and contact-centre content to the Sprinklr blog. Her body of work concentrates on the operational side of customer experience, covering areas like customer service training, contact-centre monitoring, live chat versus chatbots, omnichannel customer journeys and the practical use of AI in customer service and communications. What stands out about her writing is how she takes complex, process-heavy subjects and turns them into clear, structured guides that actually support the teams running these functions day to day.