Director of Market Intelligence
Elizabeth Shaw is the Director of Market Intelligence at Sprinklr, based in Bend, OR. She is a former Gartner and Forrester analyst and is responsible for all proprietary research and thought leadership.
Though consumers prefer digital channels, many media and entertainment brands are slow to revise their digital strategy. Get started with these 3 strategies.
January 19, 2022
For Food & Beverage brands, an unpredictable landscape has made already fierce competition even fiercer. Here are 3 benchmarking strategies to employ.
December 23, 2021
Learn how benchmarking performance against your competitors, your own brand, and previous campaigns helps you navigate threats and identify opportunities.
November 30, 2021
Custom AI models unlock insights that drive customer engagement and grow business. Here are 4 ways Sprinklr AI Studio maximizes the value of CX data.
November 10, 2021
Learn how leveraging competitive benchmarking data can help track performance internally to identify opportunities and navigate threats.
October 11, 2021