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Elizabeth Shaw

Director of Market Intelligence

Elizabeth Shaw is the Director of Market Intelligence at Sprinklr, based in Bend, OR. She is a former Gartner and Forrester analyst and is responsible for all proprietary research and thought leadership.

3 competitive benchmarking strategies for the media and entertainment industry
Unified-CXM
3 competitive benchmarking strategies for the media and entertainment industry

Though consumers prefer digital channels, many media and entertainment brands are slow to revise their digital strategy. Get started with these 3 strategies.

Elizabeth Shaw
January 19, 2022

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Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking
Unified-CXM
Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking

For Food & Beverage brands, an unpredictable landscape has made already fierce competition even fiercer. Here are 3 benchmarking strategies to employ.

Elizabeth Shaw
December 23, 2021

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New technology industry trends: Is your tech brand using these 3 competitive benchmarking strategies?
Unified-CXM
New technology industry trends: Is your tech brand using these 3 competitive benchmarking strategies?

Learn how benchmarking performance against your competitors, your own brand, and previous campaigns helps you navigate threats and identify opportunities.

Elizabeth Shaw
November 30, 2021

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New benchmarking data: see which retail brands are driving the best customer experience
Platform & Technology
New benchmarking data: see which retail brands are driving the best customer experience

Custom AI models unlock insights that drive customer engagement and grow business. Here are 4 ways Sprinklr AI Studio maximizes the value of CX data.

Elizabeth Shaw
November 10, 2021

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The 4 best competitive benchmarking strategies for the pharmaceutical industry
Unified-CXM
The 4 best competitive benchmarking strategies for the pharmaceutical industry

Learn how leveraging competitive benchmarking data can help track performance internally to identify opportunities and navigate threats.

Elizabeth Shaw
October 11, 2021

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