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Rachna Shah

Rachna Shah

Guest Contributor

With a master's in Marketing, Rachna loves understanding and analyzing consumer psyche and behavior. When not writing about SaaS and Fintech, you can find her planning her next vacation. 

Articles by Rachna
The Transformative Impact of AI in Communication

The Transformative Impact of AI in Communication

June 11, 2024 • 9 MIN READ
Rachna ShahKarishma Borkakoty

Rachna Shah

Karishma Borkakoty

Advantages and Disadvantages of Social Media Marketing

Advantages and Disadvantages of Social Media Marketing

May 20, 2024 • 9 MIN READ
Rachna ShahKarishma Borkakoty

Rachna Shah

Karishma Borkakoty

How to Determine the Right Social Media Budget

How to Determine the Right Social Media Budget

February 20, 2024 • 10 MIN READ
Rachna Shah

Rachna Shah

How to Cross-Promote on Social Media (+ Proven Strategies)

How to Cross-Promote on Social Media (+ Proven Strategies)

February 12, 2024 • 10 MIN READ
Rachna Shah

Rachna Shah

Social Media SWOT Analysis: How and When to Perform an Audit

Social Media SWOT Analysis: How and When to Perform an Audit

February 8, 2024 • 12 MIN READ
Rachna Shah

Rachna Shah

Social Media Personas: Types, Examples and Tips

Social Media Personas: Types, Examples and Tips

January 22, 2024 • 12 MIN READ
Rachna Shah

Rachna Shah

Repurposing Content for Social Media: 7 Actionable Tips

Repurposing Content for Social Media: 7 Actionable Tips

January 8, 2024 • 12 MIN READ
Rachna Shah

Rachna Shah

Social media attribution: How to measure correctly

Social media attribution: How to measure correctly

January 2, 2024 • 10 MIN READ
Rachna Shah

Rachna Shah

Chatbots vs. conversational AI: Key differences explained

Chatbots vs. conversational AI: Key differences explained

October 19, 2023 • 11 MIN READ
Rachna Shah

Rachna Shah

What Is Content Moderation and What Are Some of Its Best Practices?

What Is Content Moderation and What Are Some of Its Best Practices?

September 14, 2023 • 8 MIN READ
Rachna Shah

Rachna Shah

Social Proof Explained: 8 Ways to Attract Customers

Social Proof Explained: 8 Ways to Attract Customers

September 12, 2023 • 9 MIN READ
Rachna Shah

Rachna Shah

Facebook group marketing: How to build a community

Facebook group marketing: How to build a community

September 6, 2023 • 11 MIN READ
Rachna Shah

Rachna Shah

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