• Bachelor of Engineering in Computer Science, CSVTU Bhilai, India
• Post Graduate Diploma in Multimedia Journalism, Indian Institute of Journalism and New Media, India

Customer experience, customer engagement strategy, industry-specific CX for education, B2B SaaS content, social media.

Vidhya Krishnan is an engineer turned journalist turned content marketer. She began her career as a full-time desk editor at The New Indian Express, then, realising she wanted more room to express herself through writing, moved into content and landed a role at Zoho. There she wrote for the Zoho product suite and led its social media channels, building substantial expertise in the B2B market. Her work for the Sprinklr blog focuses on customer experience and customer engagement, including customer service in the education industry and strategies for building stronger customer relationships. She may be a content marketer by profession, but Vidhya says she wishes to remain a storyteller at heart, always. That editorial instinct, rooted in her newsroom days, is what gives her business writing a clear, human voice.