• MBA in Marketing, NMIMS, India
• Bachelor's degree in Communication & Journalism, Mewar University, India

Customer service and contact centres, customer experience and engagement, conversational commerce, brand compliance, B2B thought leadership.

Yugal Pandey is a Senior Content Writer on Sprinklr's Brand Marketing team, with around eight years of experience spanning B2B SaaS, eCommerce and journalism. He writes across the full content spectrum, from thought-leadership blogs and landing pages to technical and knowledge-base content and campaign copy, with a particular focus on customer service, contact centres and customer experience. He holds an MBA in Marketing from NMIMS, and his writing balances rigour with readability, turning dense CX topics into something genuinely useful for the reader. A self-professed history buff and devoted fan of The Office, Yugal likes to say that everything he writes is ""either well-researched or 100% true, or something somebody said, or all three."" That wink of humour and respect for the facts is exactly what makes his explainers easy to trust and easy to read.