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Sprinklr’s commitment to data privacy

Jacob Scott

February 3, 20223 min read

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Last week was Data Privacy Week, an annual, international campaign created by the National Cybersecurity Alliance to spread awareness about data privacy. As a Data Privacy Week Champion, we joined hundreds of organizations and individuals pledging to respect privacy, safeguard data, and enable trust. 

What is data privacy, you ask? It’s a broad term that applies to the concept that personal data should be protected from breach, unauthorized use or sharing, and illegal collection; and provides the foundation for most privacy laws worldwide. 

Data privacy at Sprinklr

At Sprinklr, we recognize the importance of safeguarding the personal information we handle, including the information provided to us by customers, personal information we leverage from various sources to provide our products, as well as customer information. We are committed to protecting this data and not using it for any reason beyond what was initially agreed upon.

We use appropriate technical, organizational, and administrative security measures to protect any information we hold in our records from loss, misuse, and unauthorized access. Our engineering teams proactively incorporate privacy into Sprinklr products and ensure the collection, use, retention, and disclosure of data is tailored and limited to the purposes necessary to provide our products to customers. We also limit employee access to personal data about customers and train all employees on data privacy on an annual basis. 

Sprinklr + data privacy laws

Data privacy laws and best practices are constantly changing around the globe.  Our legal team, in partnership with security and product, closely monitors and assesses new data privacy laws, ensures ongoing compliance, and trains employees on obligations under these laws. 

As a service provider and data processor for our customers, Sprinklr is also committed to supporting customers in their compliance with data protection requirements. We put you in control of your data through our Privacy Center, which is available to our customers in the Sprinklr Platform. Through the Privacy Center, customers can comply with data subject rights requests, such as access, deletion, and rectification, in real time. Sprinklr also supports its customers with appropriate data protection agreements to facilitate cross border data transfer and implements organizational and technical measures to further safeguard the data we process on behalf of our clients. We offer customized active data retention policies, giving customers control over data storage on the Sprinklr platform, so you always have full access to the data you need to stay compliant.

Security, compliance, and privacy are cornerstones for the trust our customers and investors put in us. Learn more about Sprinklr’s data privacy practices.

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