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Sprinklr Data Analysis: How We Celebrated International Women’s Day on Twitter

Rachel Alvarez

March 9, 2020  •  4 min read

On March 8th, millions of people all over the world celebrated International Women’s Day by recognizing women’s achievements and voicing their support for women’s rights on Twitter.

This year, Sprinklr conducted our annual data analysis of public International Women’s Day Twitter conversations in order to highlight news-worthy trends and interesting themes.

Additionally, in honor of the International Women’s Day 2020 campaign theme #EachForEqual, we asked global employees in different countries and departments to explain what equality and women’s day means to them.

Big Numbers, Bigger Momentum

From March 7th at 12:00am PT to March 8th at 11:59pm PT Sprinklr analyzed public Twitter conversations mentioning #IWD2020 OR #EachforEqual OR #IWD OR #InternationalWomensDay OR #WomensDay OR Women’s History Month OR International Women’s Day OR Women’s Day.

Sprinklr pulled a whopping 5.6 million mentions of International Women’s Day and related hashtags on Twitter. This is a huge increase from 2019 and 2018 – where we found 1.2 million mentions of IWD and related hashtags on Twitter.

The IWD theme hashtag #EachforEqual has received 270,588 mentions so far. Most popular phrases associated with the hashtag #EachforEqual include: “Equal World,” “Women in Business” and “Strong Women.”

The volume spike of International Women’s Day mentions occurred on March 8th from 9-10am PT. At this time, many people were using the main hashtag #IWD2020 to voice their support.

There was also huge surge in people Tweeting the hashtag #8M2020 this year, which was created by Chile’s largest feminist advocacy group, La Coordinadora Feminista 8M. It was used heavily by people Tweeting from Latin American countries where hundreds of thousands of people gathered for marches in support of International Women’s Day and gender-related issues such as legal abortion, an end to domestic violence, and greater equality in the workplace.

Tweet from Chile’s largest feminist advocacy group, Coordinadora Feminista 8M (Feminist Coordinator 8M).

What Equality Means to Sprinklr Employees

We asked employees from a variety of regions and departments to explain what equality means to them and provide advice for women looking to rise through the ranks in the workplace.

Catie Hoffman, a Sprinklr managed services consultant based in Germany, explains her definition of equality.

Bridget Murray, a Sprinklr global incentive compensation analyst based in NYC, strikes the #EachforEqual pose, part of the International Women’s Day campaign that gives people a visual, unified way to fight for equality.

Ankita Agarwal, a Sprinklr content writer based in Gurgaon, explains what International Women’s Day means to her and how it honors women.

Yoli Chisholm, Sprinklr’s VP of Marketing based in NYC, provides advice for women who want to excel in the workplace. You can also check out Yoli’s thoughts in Twitter’s International Women’s Day video here.

Diane K. Adams, Sprinklr’s Chief Culture and Talent Officer based in NYC, explains what International Women’s Day means to us at Sprinklr.

Miki Yamamoto, Sprinklr’s Director of Culture and Talent based in Japan, provides her definition of equality.

Grace Brinkley, a Sprinklr UX Researcher based in Portland, shares advice for how women can succeed in the workplace.

Marina dos Anjos, a Sprinklr marketing manager based in Brazil, shares advice and her thoughts on gender equality.

#EachforEqual Doesn’t End Today

Feminist and activist Gloria Steinem once said, “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

Gloria’s argument comes to life on Twitter – where the global conversation around International Women’s Day is not dominated by one person, country or organization. With record levels of social media engagement around International Women’s Day this year, it’s clear that we can all play an important part in fighting for a gender-equal world.

Join the conversation: #EachforEqual, #SprinklrLife

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Article Author

Rachel Alvarez

Associate Director, Marketing

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