Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Platform
The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore Platform Products

Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.

APIs

Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Unified-CXM
Customers
Our Story
Founder's Letter
Newsroom
Careers
Culture & Talent
Investor Relations
Contact Us
Login
Blog Home

Introducing Sprinklr Benchmarking: Adding Context to Your Social Media Marketing

Sprinklr Team

July 28, 2015  •  2 min read

Share this Article

To understand what it means to be successful tomorrow, you have to know where you are today.

But it’s not just about you; it’s about your peers, too. Growing your social community by 50% a year seems pretty good until you find out all of your peers are growing theirs at 75%. Similarly, what you consider to be a high number of likes on a post might be a drop in the ocean for another brand.

When your management team asks how well your social campaigns perform, can you truly say – with certainty – whether you’re leading the market or what you need to do to get there?

Industry norms could be far above (or below!) your typical performance, and if you don’t know how you stack up against the competition, your social strategy could be in big trouble. Are your KPIs reasonable compared to those of social teams at other organizations? How well do you engage with your audience compared to competitors? How do you measure social media success relative to others in the market – or even across your own teams? Can you use that data to drive more engagement?

These questions are what inspired us to build Sprinklr Benchmarking, a tool that gives brands critical competitive insights and allows them to compare social performance at a glance with dynamic, shareable analytics.

Know What It Takes to Be a Market Leader on Social

Our new Benchmarking module enables your brand to compare social performance, track the competition, and impact social strategy – all in the same place you manage the rest of your social business. You’ll have access to the following:

  • Flexible, custom reporting: Create and share an unlimited number of dynamic, targeted reports with anyone in your organization – even outside agencies – in seconds.

  • Rich historical database: Use years of public data from multiple social channels and hundreds of thousands of brands’ accounts to create more contextually accurate reports.

  • Deep engagement analysis: Determine your brand’s share of voice online, compare your owned accounts against one another, and get insight into competitors’ engagement strategies with dozens of metrics, such as likes, mentions, comments, and shares.

With Benchmarking, you can leverage a centralized platform for competitive insights that help drive social strategy to truly make your brand stand out from the competition. As a result, you’ll go to market with a stronger, more agile, and more informed marketing strategy. With all of your social media management under one roof, your teams can transition from drowning in heaps of data to making informed decisions that drive value in real time.

Announcements
Share this Article
products featured
Modern Research
Competitive Benchmarking Tools

Article Author

Sprinklr Team

Learn more

Related Articles

Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services
Announcements
Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services

I’m very excited to announce that Sprinklr is named a 2021 TSIA (Technology & Services Industry Association) STAR Award finalist for Best Practices in Education Services!

Anna Buffard
September 17, 2021  •  3 min read

Read Article
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads
Announcements
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads

This article was written by David Cohen from Adweek Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads o…

Sprinklr Team
May 22, 2020  •  3 min read

Read Article
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience
Announcements
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience

Sprinklr’s Winter ‘20 Release is now available to customers globally! The release includes over 400 new capabilities and enhancements across the five products on Sprinklr’s customer experience management (CXM) platform: Modern Marketing, Modern Advertisi…

Pavitar Singh
February 22, 2020  •  8 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms