Introducing Sprinklr Benchmarking: Adding Context to Your Social Media Marketing
July 28, 20152 min read
To understand what it means to be successful tomorrow, you have to know where you are today.
But it’s not just about you; it’s about your peers, too. Growing your social community by 50% a year seems pretty good until you find out all of your peers are growing theirs at 75%. Similarly, what you consider to be a high number of likes on a post might be a drop in the ocean for another brand.
When your management team asks how well your social campaigns perform, can you truly say – with certainty – whether you’re leading the market or what you need to do to get there?
Industry norms could be far above (or below!) your typical performance, and if you don’t know how you stack up against the competition, your social strategy could be in big trouble. Are your KPIs reasonable compared to those of social teams at other organizations? How well do you engage with your audience compared to competitors? How do you measure social media success relative to others in the market – or even across your own teams? Can you use that data to drive more engagement?
These questions are what inspired us to build Sprinklr Benchmarking, a tool that gives brands critical competitive insights and allows them to compare social performance at a glance with dynamic, shareable analytics.
Know What It Takes to Be a Market Leader on Social
Our new Benchmarking module enables your brand to compare social performance, track the competition, and impact social strategy – all in the same place you manage the rest of your social business. You’ll have access to the following:
Flexible, custom reporting: Create and share an unlimited number of dynamic, targeted reports with anyone in your organization – even outside agencies – in seconds.
Rich historical database: Use years of public data from multiple social channels and hundreds of thousands of brands’ accounts to create more contextually accurate reports.
Deep engagement analysis: Determine your brand’s share of voice online, compare your owned accounts against one another, and get insight into competitors’ engagement strategies with dozens of metrics, such as likes, mentions, comments, and shares.
With Benchmarking, you can leverage a centralized platform for competitive insights that help drive social strategy to truly make your brand stand out from the competition. As a result, you’ll go to market with a stronger, more agile, and more informed marketing strategy. With all of your social media management under one roof, your teams can transition from drowning in heaps of data to making informed decisions that drive value in real time.