Sprinklr + Pluck: Managing the Complete Social Customer Journey in One Place
February 26, 20152 min read
We’re thrilled to announce our acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands.
With the addition of Pluck to the Sprinklr family, our enterprise social technology includes extensive capabilities to make brand websites more social. This means that enterprise brands now have a complete solution for consistent management of the social customer journey at their fingertips, from social experiences on brand websites to interactions with brands’ social profiles.
Founded in 2003 and acquired by Demand Media in 2008, Pluck is a social community platform that enables brands to grow their audiences by seamlessly integrating content, community, and social media technologies directly into their existing web properties. Pluck’s full suite of capabilities features a broad collection of community applications, including product ratings, customer reviews, and social log-ins.
These applications can be used in any combination anywhere on a brand site to create relevant, authentic audience experiences across social channels and devices.
Josh Teitelman, VP & GM of Pluck, says that the integration of Pluck with Sprinklr means “brands like Mattel, Walgreens, and L’Oréal will be able to rely on one platform that unites first and third-party experiences to deliver listening, paid, engagement, and social depth for branded web properties, driving further value and engagement.”
This announcement comes on the heels of our recent designation as one of only three badged Facebook Marketing Partners with specialties in Content Marketing, Ad Technology, and Community Management.
In order to succeed at omnichannel marketing brands need an end-to-end infrastructure that spans every customer interaction – using multiple single-point solutions results in incongruent brand experiences and confused customers. The integration of Pluck makes Sprinklr the first company to span the entire spectrum of social capabilities, both on-site and on third party social channels.