Here’s What the Sprinklr–Snapchat Integration Means for Brand Advertising
October 10, 20162 min read
The dog-face filter? Adorable. The visual wordplay from friends? Hilarious. The 150 million daily active users? No joke. Snapchat has quickly become one of the most popular social media platforms in the world, and the possibilities for advertisers are incredible.
Consider that the swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.
At Sprinklr, we understand the potential for engaging consumers across Snapchat, which reaches 41%(!) of all 18 to 34 year-olds in the United States.
That’s why we’re so excited to be part of the Snapchat Ads API partner program. Through this integration, Sprinklr users can run the following features:
10-second vertical, full screen video ads with a choice to view, listen, and engage.
Snap Ads Long Form Video
LFV ads expand on standard Snap Ads with the capability to swipe up to view extended video content.
Snap Ads Web View
Expand on standard Snap Ads with the capability to swipe up to view a web page that is instantly loaded.
Snap Audience Match
Anonymously match data from existing lists of email address and mobile device IDs with Snapchat’s pool of customer data. The lookalikes offer a way to expand the reach of a SAM-targeted campaign by finding Snapchatters with similar traits to users uploaded by the advertiser.
The partnership strengthens what is already the industry’s most complete enterprise platform. Indeed, Sprinklr is the only software program that allows brands to manage social advertising on Facebook, Twitter, LinkedIn, Instagram, Yahoo, and now Snapchat.
For now, a limited set of Sprinklr customers will be able to access Snapchat ads in the 4th quarter of 2016. As we develop and refine the partnership, we will make Snapchat capabilities available to additional advertisers.
As Snapchat continues to grow in popularity, Sprinklr users will be able to harness the platform’s many capabilities in new and powerful ways. We’re thrilled to begin this relationship, and we can’t wait to watch it grow.