Blog Home

Here’s What the Sprinklr–Snapchat Integration Means for Brand Advertising

Sprinklr Team

October 10, 2016  •  2 min read

The dog-face filter? Adorable. The visual wordplay from friends? Hilarious. The 150 million daily active users? No joke. Snapchat has quickly become one of the most popular social media platforms in the world, and the possibilities for advertisers are incredible.

Consider that the swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.

At Sprinklr, we understand the potential for engaging consumers across Snapchat, which reaches 41%(!) of all 18 to 34 year-olds in the United States.

That’s why we’re so excited to be part of the Snapchat Ads API partner program. Through this integration, Sprinklr users can run the following features:

Snap Ads

10-second vertical, full screen video ads with a choice to view, listen, and engage.

Snap Ads Long Form Video

LFV ads expand on standard Snap Ads with the capability to swipe up to view extended video content.

Snap Ads Web View

Expand on standard Snap Ads with the capability to swipe up to view a web page that is instantly loaded.

Snap Audience Match

Anonymously match data from existing lists of email address and mobile device IDs with Snapchat’s pool of customer data. The lookalikes offer a way to expand the reach of a SAM-targeted campaign by finding Snapchatters with similar traits to users uploaded by the advertiser.

The partnership strengthens what is already the industry’s most complete enterprise platform. Indeed, Sprinklr is the only software program that allows brands to manage social advertising on Facebook, Twitter, LinkedIn, Instagram, Yahoo, and now Snapchat.

For now, a limited set of Sprinklr customers will be able to access Snapchat ads in the 4th quarter of 2016. As we develop and refine the partnership, we will make Snapchat capabilities available to additional advertisers.

As Snapchat continues to grow in popularity, Sprinklr users will be able to harness the platform’s many capabilities in new and powerful ways. We’re thrilled to begin this relationship, and we can’t wait to watch it grow.

Announcements
Marketing & Advertising
Share this Article
products featured
Modern Marketing & Advertising

Article Author

Sprinklr Team

Learn more

Related Articles

Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services
Announcements
Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services

I’m very excited to announce that Sprinklr is named a 2021 TSIA (Technology & Services Industry Association) STAR Award finalist for Best Practices in Education Services!

Anna Buffard
September 17, 2021  •  3 min read

Read Article
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads
Announcements
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads

This article was written by David Cohen from Adweek Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads o…

Sprinklr Team
May 22, 2020  •  3 min read

Read Article
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience
Announcements
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience

Sprinklr’s Winter ‘20 Release is now available to customers globally! The release includes over 400 new capabilities and enhancements across the five products on Sprinklr’s customer experience management (CXM) platform: Modern Marketing, Modern Advertisi…

Pavitar Singh
February 22, 2020  •  8 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms