Top brands: Providing customer care on a dedicated Twitter account
February 22, 20212 min read
25 companies that win with a separate Twitter care handle
Should you deliver customer care from your main Twitter handle, or use a separate account that’s dedicated to fielding inquiries and solving problems? In From AM to PM: Twitter Customer Care in a 24/7 World, we found that the answer depends on the industry: Dedicated care accounts are widely used in the restaurant, telecom and tech industries, but rarely used by utilities, food and beverage brands, airlines and apparel companies.
Whether you’re considering a move to a dedicated care handle, or looking to improve the performance of your existing care account, it pays to learn from the best. These twenty-five dedicated care accounts excel in the fundamentals of Twitter care: They have an average Sprinklr care score of 879, compared with an average of 486 for the more than one thousand brands we analyzed.
Handle:
Industry:
Brand: Amazon
Handle: AmazonHelp
Industry: Retail
Brand: AMC Theaters
Handle: AMCHelps
Industry: Leisure & Tourism
Brand: Asda
Handle: AsdaServiceTeam
Industry: Retail
Brand: AT&T
Handle: ATTHelp
Industry: Telecom
Brand: Bank of America
Handle: BofA_Help
Industry: Financial Services
Brand: Bell
Handle: Bell_Support
Industry: Telecom
Brand: Capital One
Handle: AskCapitalOne
Industry: Financial Services
Brand: Dell Technologies
Handle: DellCares
Industry: Tech
Brand: Frontier Communication
Handle: AskFrontier
Industry: Telecom
Brand: LinkedIn
Handle: LinkedInHelp
Industry: Media
Brand: Lyft
Handle: AskLyft
Industry: Leisure & Tourism
Brand: Netflix
Handle: Netflixhelps
Industry: Media
Brand: PNC
Handle: PNCBank_Help
Industry: Financial Services
Brand: Postmates
Handle: Postmates_Help
Industry: Logistics
Brand: QuickBooks
Handle: QBCares
Industry: Tech
Brand: Rogers
Handle: RogersHelps
Industry: Telecom
Brand: Samsung
Handle: SamsungSupport
Industry: Tech
Brand: Sky
Handle: SkyHelpTeam
Industry: Telecom
Brand: Spectrum
Handle: Ask_Spectrum
Industry: Telecom
Brand: Spotify
Handle: SpotifyCares
Industry: Media
Brand: Sprint
Handle: sprintcare
Industry: Telecom
Brand: T-Mobile
Handle: TMobileHelp
Industry: Telecom
Brand: Telus
Handle: TELUSsupport
Industry: Telecom
Brand: Uber
Handle: Uber_Support
Industry: Logistics
Brand: Verizon
Handle: VerizonSupport
Industry: Telecom
Learn more about providing stellar customer care on digital channels.
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