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Top brands: Providing customer care on a dedicated Twitter account

Alexandra Samuel

February 22, 2021  •  2 min read

25 companies that win with a separate Twitter care handle

Should you deliver customer care from your main Twitter handle, or use a separate account that’s dedicated to fielding inquiries and solving problems? In From AM to PM: Twitter Customer Care in a 24/7 World, we found that the answer depends on the industry: Dedicated care accounts are widely used in the restaurant, telecom and tech industries, but rarely used by utilities, food and beverage brands, airlines and apparel companies. 

Whether you’re considering a move to a dedicated care handle, or looking to improve the performance of your existing care account, it pays to learn from the best. These twenty-five dedicated care accounts excel in the fundamentals of Twitter care: They have an average Sprinklr care score of 879, compared with an average of 486 for the more than one thousand brands we analyzed.

Brand

Handle

Industry

Amazon

AmazonHelp

Retail

AMC Theatres

AMCHelps

Leisure & Tourism

Asda

AsdaServiceTeam

Retail

AT&T

ATTHelp

Telecom

Bank of America

BofA_Help

Financial Services

Bell

Bell_Support

Telecom

Capital One

AskCapitalOne

Financial Services

Dell Technologies

DellCares

Tech

Frontier Communication

AskFrontier

Telecom

LinkedIn

LinkedInHelp

Media

Lyft

AskLyft

Leisure & Tourism

Netflix

Netflixhelps

Media

PNC

PNCBank_Help

Financial Services

Postmates

Postmates_Help

Logistics

QuickBooks

QBCares

Tech

Rogers

RogersHelps

Telecom

Samsung

SamsungSupport

Tech

Sky

SkyHelpTeam

Telecom

Spectrum

Ask_Spectrum

Telecom

Spotify

SpotifyCares

Media

Sprint

sprintcare

Telecom

T-Mobile

TMobileHelp

Telecom

Telus

TELUSsupport

Telecom

Uber

Uber_Support

Logistics

Verizon

VerizonSupport

Telecom

Learn more about providing stellar customer care on digital channels.

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Article Author

Alexandra Samuel

Freelance writer, researcher and speaker

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