Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data


Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore Platform Products

Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.


Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.


Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.


Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Our Story
Founder's Letter
Culture & Talent
Investor Relations
Contact Us
CXM Guide

Social Selling

Learn what social selling is and how brands leverage it for successful lead generation with reduced dependence on cold calling.

Share this Topic

What is social selling?

Social selling is the process of connecting with prospects on social media platforms in order to affect sales. Sharing, commenting on, or even liking your prospects’ social media posts helps your brand connect with a potential customer. Social selling requires the persistent effort of engaging with your prospects and nurturing them into customers.

Though there’s some overlap between social selling and social media marketing, they are two different things. The fundamental difference is that social media marketing aids your marketing and branding goals while social selling supports your sales and revenue generation activities.

What are the benefits of social selling?

Social selling can benefit your brand in the following ways:

1. Quality lead and sales generation

Social media selling involves turning your prospects into customers through consistent interactions on social media channels. Unlike cold calls or emails, your sales reps can discover your customers' pain points and offer solutions by interacting with them via social posts and comments. Over time, such interactions mature into mutually beneficial relationships providing social sellers with 45% more sales opportunities.

2. Improved brand visibility

As your sales reps and prospects connect via DMs and more and more prospects share and reshare your social media posts, your brand appears more frequently in your target audience’s social feed, thereby raising your brand’s reach and awareness.

3. Providing a human touch

Social selling will reduce your dependence on cold calling as the primary method of reaching prospective clients. Sales reps can connect with your customers, understand their problems, and provide value to them over several interactions through social media. This helps your sales reps establish themselves as a credible authority on the subject which, in turn, helps build rapport with prospects, giving you an added advantage when it’s time to close the deal.

Who uses social selling?

Social selling is fast becoming the go-to sales model for most brands and is primarily used by sales teams in favor of cold calls and product demos. Sales reps are 51% more likely to meet their sales quota through social media selling. In fact, 78% of social sellers succeed in outselling their peers who don't use social media.

While both B2B and B2C businesses employ social selling to increase sales, their approach can sometimes be different. For instance, B2B brands usually adopt a one-on-one approach wherein identifying the right prospects and establishing solid relationships take precedence over quick wins such as increased sales. B2C brands, on the other hand, generally follow a one-to-many approach and focus on short-term but specific goals such as maximizing engagement and conversions.

What are the best networks for social selling?

Choosing the best networks for social selling depends on where your target audience is and what your business goals are. Facebook, Twitter, and Instagram are excellent for casual interactions with prospects to gauge their interests and concerns. LinkedIn, by contrast, is more suitable for developing professional B2B relationships and selling to enterprises or executives.

Bottom line: Leverage social networks that are popular among your target audiences.

Social selling through Sprinklr turns social into a revenue driver

When there are 3.6 billion active social media users around the globe scattered across multiple digital channels, engaging with prospects at scale may seem challenging without modern social selling technology. With Sprinklr's AI-based conversation suggestions and integrated bots across 30+ digital channels, you can transform your social conversations into revenue drivers.

Renowned brands such as Sonos, HP, SAP, Marriott International, and more use Sprinklr’s unified customer experience management (Unified-CXM) platform to drive sales through social channels.

Here’s how Sprinklr helps boost your social selling strategy:

  • Categorize social conversations by intent and identify the ones worth engaging with to improve your sales while saving considerable time and effort.

  • Manage interactions across 30+ digital channels, including chat and messaging from a single, unified platform.

  • Eliminate risk by sharing approved brand communications with sales reps from a central auditable source.

Share this Topic
related products
Social Engagement & Sales
Related Topics


Distributed Marketing

Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

Love means never having to say that you missed an opportunity to improve CXM.

Contact us today and let us come up with a proposal that addresses your enterprise needs.

Already a customer and need some love?

Give us a call: +1 917-933-7800

Request a Demo

Welcome Back,

No need to fill out any forms — you're all set.

Related Content

6 common social media publishing challenges (and how to overcome them)
Social Engagement & Sales
6 common social media publishing challenges (and how to overcome them)

Social teams struggle to ensure accuracy, timeliness, and engagement. This fragmented CX stems from common social media publishing challenges. Learn more.

Henrietta Akpata
January 20, 2022  •  3 min read

Read Article
2 strategies to engage with your customers on social media more authentically
Social Engagement & Sales
2 strategies to engage with your customers on social media more authentically

Social media teams need to implement a clear and strategic way to authentically engage with customers on social media — and do so at scale. Learn more.

Henrietta Akpata
January 14, 2022  •  3 min read

Read Article
3 effective ways to improve customer engagement on social media
Social Engagement & Sales
3 effective ways to improve customer engagement on social media

How can social media and digital marketing teams engage customers effectively? Be human. Learn 3 ways to improve your customer engagement strategy.

Sprinklr Team
November 4, 2021  •  5 min read

Read Article


Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal


Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms