Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

Advocacy

The following features are introduced in Advocacy for improved experience and efficiency:

Video Captions and Alt Text Now Supported in Advocacy Channel

With this release, admins can now add captions to videos when publishing posts to the advocacy site. Captions can be uploaded in 19 supported languages, helping make video content more accessible and understandable to a global audience. Additionally, alt text can now be added to images for improved accessibility. For more details, please refer to Create a Video Type Post in Advocacy and Create an Image Type Post in Advocacy.

Mobile App Configuration Now Available via Admin Console

Admins can now log in and configure the mobile app directly through the Admin Console, eliminating the need to raise a support ticket. Additionally, the promotion widget can also be enabled from the Admin Console. For more details, please refer to How to Configure Mobile App.

New Sprinklr Chromium Extension Enables Direct Publishing to Facebook and Instagram

Sprinklr has released a Chromium extension, compatible with both Edge and Chrome browsers, to automate the publishing of text and media on Facebook and Instagram. By downloading the extension, you can publish content directly to your Facebook and Instagram profiles from the web. For more details, please refer to Share Posts Using Share Extension.

Smarter Publishing with Scheduled Content Subscriptions

Scheduled Content Subscriptions introduce intelligent post timing for Advocates, combining subscription and scheduling in one seamless flow. Advocates can now choose specific days and time slots while subscribing to content lists. Scheduling preferences sync automatically between the subscription pop-up and profile settings. This enhancement ensures better control, reduced content fatigue, and improved engagement. For more details, please refer to Scheduled Content Subscriptions in Advocacy.

Disable Badges Based on Compliance Rules

Starting with the 20.7 release, admins have full control over badge-related features for selected advocates across both Web and Mobile platforms. Unlike gamification, badge management is solely handled by admins through a new Community Rule—similar to the existing Gamification Disabled rule. Badges will only be disabled when both Streaks and Gamification are turned off. When this rule is applied:

• Advocates will no longer receive new badges

• Existing badges will be reset

• Badge-related notifications and emails will be turned off

• Badge visibility will be removed from Leaderboards and Profiles, including when viewing others' profiles.

For more details, please refer to ​Setup Gamification Criteria with Points and Badges in Advocacy.​​

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Data Retention Policy (DRP) Enhancements for Advocacy

Sprinklr’s Data Retention Policy (DRP) allows Global Admins to set custom, message-level deletion rules to meet legal and client compliance needs. Policies require dual approval before activation and support flexible retention durations by account, property, and condition. Admins can preview and approve deletions, view affected messages using UMIDs, and export data before purge. All actions are captured in a detailed Activity Log, ensuring complete auditability and control. For more details, please refer to Add and Manage Data Retention Policy in Advocacy.​

Channels

The following feature is introduced in Channels for improved experience and efficiency:

New Channel Support: Yotpo

We are excited to announce the integration of Yotpo into Sprinklr, enabling seamless management of your customer experience and review workflows directly from your unified dashboard.

Engagement

The following features are introduced in Engagement for improved experience and efficiency:

Support for Multiple Authorization Tokens for Social Channels (LinkedIn, GMB)

Sprinklr now supports multiple authorization tokens for social channels like LinkedIn and Google My Business (GMB). This enhancement allows multiple users to authorize the same account. If one token is deactivated (e.g., due to a user's role change or departure), Sprinklr automatically switches to an alternate active token—ensuring seamless continuity of workflows without user intervention. For more details, please refer to ​Add Multiple Page Administrators with Multiple Authorization Tokens (LinkedIn)​ and Add Multiple Page Administrators with Multiple Authorization Tokens (GMB)​.​​

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Improved Info Icon Behavior on Dashboard Screens

We have enhanced the behavior of the Info icon next to the dashboard name. Now, when you click or hover over the icon, it displays the dashboard type—such as Standard Dashboards, My Dashboards, Favorite Dashboards, or Shared Dashboards—along with a brief definition of the selected type. A clickable View Article button is also included, redirecting you to the relevant article in the Knowledge Base (also known as the Sprinklr Help Center) for more detailed information.

Boolean Search in Engagement Dashboard

You can now use AND and OR boolean operators in the Engagement Dashboard’s Advanced Search.

• Click the search icon on the left of the search bar to open Advanced Search.

• Toggle on Query Search to enable Boolean mode.

• Use AND, OR, and brackets to build complex keyword queries.

For more details, please refer to Search and Filter in Engagement Columns​.

Threads Engagement Enhancements

We’ve added new capabilities to help you manage Threads more effectively. You can now repost Threads, making it easier to boost visibility for key content. Additionally, as a brand, you can delete your own posts and comments on your content. However, posts that simply mention your brand remain under the control of the original user and cannot be deleted. You can also now create two new column types in the Threads Engagement Dashboard: Reposts and Mentions, giving you deeper insight into how users are interacting with your brand. For more details, please refer to Create a Threads Column in the Engagement Dashboard and Threads Capabilities and Limitations.

Enhanced Retrieval of TikTok Comment Mentions and Video Mentions

Starting July 20, 2025, following TikTok’s latest API update, Sprinklr will be able to access all comment mentions and video post mentions from the platform. Please note that all mentioned videos and comments will be retrieved with an expected delay of approximately 2–3 hours. For more details, please refer to Track TikTok Brand Mentions in Engagement Column and TikTok Business Capabilities and Limitations.

Manage and Engage with Yotpo Reviews via Sprinklr

Sprinklr’s Yotpo integration empowers you to manage customer reviews efficiently from a single dashboard—view, filter, and respond to reviews in one place. Create engagement columns for inbound messages (Yotpo reviews and Yotpo review replies) and outbound (Yotpo replies), with customizable filters such as star rating and review status. Channel actions like reply, publish, and reject are governed by review status and aligned with channel parity rules.

Governance

The following features are introduced in Governance for improved experience and efficiency:

New Alert Types for Improved Oversight and Security

With this release, Alert Manager introduces three new alert types—User Created, User Updated, and User Deleted—alongside the existing User Permissions Updated alert. This enhancement strengthens administrative oversight and supports secure, compliant user management. For more details, please refer to How to Create Alerts for User Permission Changes.

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Publishing

The following features are introduced in Publishing for improved experience and efficiency:

AI-Generated Alt Text

We have introduced AI-Generated Alt Text to help you quickly create accessible, high-quality image descriptions with one click. Fully integrated into Quick Publisher, Full Screen Publisher, and Post Assets, it streamlines compliance and content creation. Customize output using AI Studio or in-house models for brand consistency. This feature is now available under Limited Accessibility for AI+ users at no additional cost. For more details, please refer to AI-Generated Alt Text in Publisher and Adding Alt Text to Images while Publishing.

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Threads Publishing Enhancements

You can now easily respond to replies within the Threads Replies column in Sprinklr. This enhancement allows you to engage in conversations by replying directly to replies on your Threads posts without leaving the platform, making it simpler to manage interactions and maintain seamless communication.

Threads reposting is now available in Sprinklr. You can repost any message in its original form, and even if the content comes from another account, it will be published as a new post under your own account.

You now have the ability to publish links with attachments. Previously, link previews were not shown when you published links. Now, when you select any Threads page under Select Accounts on the Quick Publisher screen, add a link, and press Enter, a preview of the link is fetched and displayed below the pasted link in the Content field—similar to how it works on other channels. For more details, please refer to Threads Capabilities and Limitations and Reply on the Replies Column in Engagement Dashboard.

Revamped Editorial Calendar Now Available to All Users

Starting with this release, all customers can now access the revamped Editorial Calendar UI, which offers enhanced views, improved performance, and expanded customization options. The updated interface focuses on delivering a more personalized calendar experience, while streamlining navigation and enhancing navigation across month, week, and day views.

Below is a list of the enhancements made to the Editorial Calendar for better usability:

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• Left Navigation Bar: We’ve added a left navigation bar to help you quickly switch between boards and standard calendars. This update improves discoverability and makes it easier to access planners and boards.

• Enhanced Month View: You can now manage sub-campaigns directly from the month view. We’ve also introduced a split-screen layout, allowing campaign marketers and content managers to collaborate more effectively by viewing planning and execution entities side by side.

• Refined Week & Day Views: These views now focus more on execution entities such as Messages, Events, and Tasks, to better reflect their execution-centric nature. To keep these views streamlined we have removed campaign support.

• Expanded Customization Options: Personalize your calendar more effectively with new features like metadata display on calendar cards, a workweek view, and additional layout preferences.

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For more details, please refer to ​Editorial Calendar Month View and Setting up Editorial Calendar Views.​

Snapchat Extends Spotlight and Story Video Limit to 5 Minutes

Snapchat has extended the maximum length for Spotlight and Public Story videos from 60 seconds to 5 minutes (300 seconds). For more details, please refer to Publish Snapchat Spotlight via Sprinklr.

Easier LinkedIn Profile Tagging with Enhanced Profile Previews

To help you tag the correct LinkedIn profiles, we have updated the profile preview to display job titles and organizations. Type in the LinkedIn profile name and a list of all profiles with the same name will show up. Next, refer to the profile’s headline (job title) in the list to select the correct profile for tagging.

Previously, when tagging a profile via the Quick Publisher, engagement columns, or Care console, only the profile name and part of the URL were shown—making it hard to confirm the correct person, especially when multiple profiles had the same name. For more details, please refer to Mentioning LinkedIn Profiles on Posts, Comments, and Replies.

Firebase URL Shortener Deprecation Effective August 25, 2025

Google is sunsetting its Firebase URL Shortener service effective August 25, 2025. After this date, Firebase-based short URLs will no longer function, and you will not be able to create or use Firebase shorteners in Sprinklr for publishing. Additionally, reporting data for these URLs will no longer be collected or updated beyond the cutoff, though all historical data will remain accessible and unaffected. Any previously shortened Firebase links will also stop working.

To ensure a smooth transition, we recommend deleting all Firebase shorteners before the service ends. If you have any questions or need assistance, please reach out to us at: tickets@sprinklr.com. For more details, please refer to Configure a URL shortener.

Deprecation of Reddit Collections

Reddit discontinued collections on its platform in April 2024, meaning users were no longer able to add posts to collections. In line with this, with this release, Sprinklr is removing the option to add collections in the publisher screen for subreddit posts.

Reporting

The following features are introduced in Reporting for improved experience and efficiency:

New Dimension Added for Outbound and Social Analytics Reports

We have introduced a new dimension titled Is Alt Text Present in Outbound and Social Analytics reports to help assess alt text usage across posts.

The Dimension Values would be as follows:

• Yes – All media in the post have alt text where it's supported.

• No – Some or all media lack alt text where it could have been added.

• Alt Text Not Supported – Alt text is not supported for the media/channel.

Note: Multi-image posts with partial alt text will show No.

Applies to Channels: LinkedIn, Facebook, Pinterest, Twitter, Telegram, Bluesky. For more details, please refer to Adding Alt Text to Images while Publishing.

Improved Filter Visibility and Troubleshooting Options

We’ve added two new buttons to help you understand why a filter wasn’t applied on a dashboard. Often, the issue is due to locked filters. Clicking these buttons opens a third pane showing which filters are locked and what’s causing the conflict. If needed, you can also contact the dashboard owner directly. This update improves clarity and streamlines troubleshooting. For more details, please refer to Quick Filter in Locked Mode.

Thank you for choosing Sprinklr Social!

If you have any concerns or require assistance, please reach out to us at tickets@sprinklr.com.