Customer Spotlight with Muzaffar from Americana: a glimpse into his favorite thing about Sprinklr

Jaimie Selwa

June 12, 20232 min read

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Muzaffar Maqbool, responsible for home delivery and customer care operations at Americana.

Tell us about Americana

Americana Restaurants is a trailblazer in the MENA region and Kazakhstan’s Out of Home Dining industry, and among the world’s leading operators of QSR and casual dining restaurants. With a diverse portfolio of iconic global brands and a dominant regional footprint, we have delivered consistent growth and innovation for over half a century – to now stand alone in our market.

The millions of customers we serve each day are placed at the heart of our omni-channel universe. Our dedicated team of over 40,000 talented women and men work with pride and purpose to create memorable moments through fantastic food, superior service and exceptional experiences.

What do you love the most about Sprinklr?

I think being available is the most important thing. With Sprinklr, we've been available for our customers all the way, and in real time. I love that about Sprinklr!

What is the biggest impact Sprinklr has made to you, your teams and your organization?

Resolution, analytics, and real time perspective to help customers are all items which we've been able to bring forward. That's the value we've sought out from Sprinklr.

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