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5 Examples of Brilliant Native Advertising Content
Marketing & Advertising
5 Examples of Brilliant Native Advertising Content

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…

Guest Author
February 2, 2021

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How 6 Brands Succeed in Social Responsibility
Marketing & Advertising
How 6 Brands Succeed in Social Responsibility

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…

Guest Author
January 30, 2021

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What Marketing Gets that Customer Experience Doesn’t
Marketing & Advertising
What Marketing Gets that Customer Experience Doesn’t

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…

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January 27, 2021

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7 Social Insights from the Red Bull Stratos Marketing Campaign
Marketing & Advertising
7 Social Insights from the Red Bull Stratos Marketing Campaign

On October 14, 2012 we witnessed a research mission to the edge of space that was breathtaking for its scope and shocking for the fact that it was orchestrated by a private corporation. The Red Bull Stratos experiment broke scientific barriers, rekindled…

Guest Author
January 19, 2021

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These 3 Auto Brands Are Top Performers on Social – Here’s Why
Marketing & Advertising
These 3 Auto Brands Are Top Performers on Social – Here’s Why

When you think of top automotive brands, what comes to mind? Probably car names like BMW, Ford, and Jeep. Maybe Toyota, Lexus, and Honda. What might not pop up is Falken Tire. After all, a tire brand couldn’t compete with luxury car manufacturers from ar…

Guest Author
January 18, 2021

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Brand Crisis Management: How to Protect Your Brand When Things Go Viral
Marketing & Advertising
Brand Crisis Management: How to Protect Your Brand When Things Go Viral

While you can do your best to prevent a brand crisis, no company is completely immune to all the things that can go wrong. At any given time, you could be facing labor and employment issues; corporate restructuring and bankruptcy; leadership changes; dat…

Guest Author
January 18, 2021

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How 3 Major Brands Are Using Drone Marketing to Reach New Heights
Marketing & Advertising
How 3 Major Brands Are Using Drone Marketing to Reach New Heights

Picture this: You’re sitting at your office desk. You see something out of the corner of your eye. You turn to look out your window and are confronted by a floating, headless mannequin wearing a suit. Once you realize you’re not dreaming, what do you do?…

Guest Author
January 6, 2021

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Four Ways AI Can Improve Revenue Operations
Social Engagement & Sales
Four Ways AI Can Improve Revenue Operations

When I first began advising businesses some years ago, I noticed what I thought was a “data gap.” Marketing, sales, customer success, and product teams were not aligned, and they definitely weren’t sharing data across the customer lifecycle to make decis…

Guest Author
December 24, 2020

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So, What do Customers Really Want?
Marketing & Advertising
So, What do Customers Really Want?

Businesses can be left chasing their tails when it comes to trying to satisfy their customers. They look closely at their products and services and scratch their heads on how to make them as customer-friendly as possible. They might consider their custom…

Guest Author
October 13, 2020

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Explain, don’t contain: the new crisis communications norm
Customer Care
Explain, don’t contain: the new crisis communications norm

The importance of robust crisis management is nothing new: businesses have always faced unexpected issues and how well they adapt has determined their ongoing success. COVID-19 hasn’t changed that. Now more than ever, fast and decisive action is vital to…

Guest Author
October 6, 2020

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The Agile Agenda
Marketing & Advertising
The Agile Agenda

Use these 3 sections for effective, efficient and supportive remote meetings. With practically all meetings now taking place online it’s critical to have proper agendas. This article describes a simple, 3-section format you can use to establish a safe, r…

Guest Author
September 21, 2020

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Gartner Identifies 10 Ways for Customer Service and Support Leaders to Quickly Improve Digital and Self-Service Effectiveness
Customer Care
Gartner Identifies 10 Ways for Customer Service and Support Leaders to Quickly Improve Digital and Self-Service Effectiveness

During times of crisis, such as COVID-19, there are 10 digital and self-service tactics customer service and support leaders can implement to quickly lower operating costs, improve effectiveness and reduce contact volume and expenses, according to Gartne…

Guest Author
August 21, 2020

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