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10 Tips for Mastering LinkedIn Sponsored Updates
Marketing & Advertising
10 Tips for Mastering LinkedIn Sponsored Updates

Within the past year, LinkedIn quickly emerged as the ultimate publishing platform for B2B professionals. And to help marketers reach the people who matter most, the network created the most effective targeting program yet. According to research from CEB…

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February 27, 2021

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How Top Law Firms Make the Best of Social Media Channels
Marketing & Advertising
How Top Law Firms Make the Best of Social Media Channels

The growing popularity of social media has ushered in an exciting new era for law firms. By leveraging their most valuable resource—their intellectual assets—across social and digital channels, leading U.S. law firms are uncovering new opportunities for …

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February 26, 2021

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Instagram Stories 101 for Brands
Marketing & Advertising
Instagram Stories 101 for Brands

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for …

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February 23, 2021

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3 Black Friday Campaigns That Rocked Social Media
Marketing & Advertising
3 Black Friday Campaigns That Rocked Social Media

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the collapse of the US gold market the year before. It then popped up again in the 1950s in reference to the swarm of shoppers trav…

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February 18, 2021

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3 Tips for Boosting Your Brand’s Security on Social Media
Marketing & Advertising
3 Tips for Boosting Your Brand’s Security on Social Media

Things have been going great for you on social media this month. Your engagement is up, your paid campaigns are doing well and two of your branded hashtags have trended on Twitter, boosting your follower count by 5k. It’s Wednesday evening and you’re shu…

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February 17, 2021

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Best Fashion Brands on Social Media
Marketing & Advertising
Best Fashion Brands on Social Media

We ranked 60 global fashion brands across critical social performance indicators like Audience, Earned Media, Engagement, Participation, and Advocacy. Read on to see what we learned.

Guest Author
February 11, 2021

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Do You Know How to Create Memorable Mobile Experiences?
Marketing & Advertising
Do You Know How to Create Memorable Mobile Experiences?

In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

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February 11, 2021

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How Brands Can Approach Live Streaming
Marketing & Advertising
How Brands Can Approach Live Streaming

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

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February 4, 2021

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The Big List of 43+ Customer Experience Statistics
Unified-CXM
The Big List of 43+ Customer Experience Statistics

Statistics tell stories. They reveal how trends, ideas, and movements take shape and shift over time. When you look at recent statistics around social media, marketing, and customer care, what story do they tell? At Sprinklr, we believe the enormous shif…

Guest Author
February 4, 2021

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How Does AI Affect the Customer Experience?
Unified-CXM
How Does AI Affect the Customer Experience?

How many times did you watch A Christmas Prince over the holiday season? Fifty-three people watched it 18 days in a row. That’s been public knowledge since Netflix published this Tweet on December 10: Some saw the social post as just a funny brand messag…

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February 4, 2021

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3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Marketing & Advertising
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…

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February 3, 2021

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Winning Businesses Are Tapping Into the Power of Social
Marketing & Advertising
Winning Businesses Are Tapping Into the Power of Social

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …

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February 2, 2021

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