Sprinklr named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management & Listening.

JU

Jash Unadkat

Guest Contributor and Freelance Writer
  • Experienced technical writer in the internet and SaaS space, with experience across BrowserStack, VWO (Wingify) and CleverTap.
  • Brings an experimentation and testing lens to social media content, shaped by his time at an A/B-testing platform.
  • Contributes social media management guides to the Sprinklr blog.
  • Bachelor's in Information Technology, Vidyavardhini's College of Engineering and Technology (2016 to 2019).
  • Fundamentals of Digital Marketing, Google Digital Garage.

Social Media Experiments and Testing, Social Media Crisis Communication, Social Media Strategy, Technical and B2B SaaS Writing

Jash Unadkat is a freelance writer with a strong technical-writing background who contributes to the Sprinklr blog. His career has taken him through the internet and B2B SaaS space at companies like BrowserStack, VWO and CleverTap, and that experience shapes how he approaches social media. He tends to focus on the experimental, testing-driven side of the discipline, writing about how to build frameworks to run and track social media experiments and how to develop crisis-communication strategies that help brands protect trust when it matters most. His background at an experimentation and A/B-testing platform is telling. Jash approaches social media the way a tester would, hypothesis first and evidence second, which is exactly why his writing leans on clear, step-by-step frameworks marketers can actually run. That preference for structure over guesswork is what makes his how-to guides genuinely practical.

Articles by Jash
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