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Wendy Mikkelsen

Senior Director, Product Marketing

Wendy Mikkelsen is the Senior Director of Product Marketing for Sprinklr’s Modern Care solution. Wendy has spent the last 20+ years providing education on next-gen customer experience management and the technology, people, and processes that enable it. Outside of work she enjoys reading, traveling, and spending time with her family.

5 customer care trends that will change the contact center experience in 2022
Customer Care
5 customer care trends that will change the contact center experience in 2022

To keep up with customers’ increasingly high expectations, care teams should consider 5 trends when building their strategies for 2022 and beyond. Learn more.

Wendy Mikkelsen
January 18, 2022

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Why you need a unified contact center to keep up with customer expectations in 2022 and beyond
Customer Care
Why you need a unified contact center to keep up with customer expectations in 2022 and beyond

Organizations that will win and keep customers in the coming year are those that go the extra mile to ensure they build a seamless digital customer experience.

Wendy Mikkelsen
December 22, 2021

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How Verizon is evolving social care, and what businesses should do to become experience-first across channels
Customer Care
How Verizon is evolving social care, and what businesses should do to become experience-first across channels

Ken Madrigal, a leader and innovator in Social Customer Experience Strategy at Verizon, shares his take on the biggest trends in social care.

Wendy Mikkelsen
December 13, 2021

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How AI can make your contact center’s routing strategy more efficient
Customer Care
How AI can make your contact center’s routing strategy more efficient

Modern customers expect efficiency when contacting your support team. Learn how AI can make your contact center’s routing strategy more efficient.

Wendy Mikkelsen
December 13, 2021

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How to connect with customers and create a more human customer experience
Unified-CXM
How to connect with customers and create a more human customer experience

How can you manage to be everywhere at once with a consistent voice on every channel? You’ll need five solutions that all work together...

Wendy Mikkelsen
October 29, 2021

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Sprinklr named Best Innovation in Customer Experience at Enterprise Connect Awards
Customer Care
Sprinklr named Best Innovation in Customer Experience at Enterprise Connect Awards

This has been an incredible year of innovation and growth for Sprinklr, and today I’m excited to announce that we have received the 2021 Best of Enterprise Connect Award for Best Innovation in Customer Experience.

Wendy Mikkelsen
October 15, 2021

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Survey says… it’s time to move to predictive CSAT
Customer Care
Survey says… it’s time to move to predictive CSAT

For many companies, customer satisfaction (CSAT) scores aren’t just a ‘how’m-I-doin’ metric; they’re an early warning system. When they’re low, it’s a sign that something in the customer experience went wrong, and the company needs to take corrective act…

Wendy Mikkelsen
July 1, 2021

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