Explore Modern Care's Products
Reduce call volume with a radically different contact center solution
Build & manage an online community integrated into your Care strategy
Respond faster with personalized, data-driven 1:1 customer support
Reduce costs by automating routine inquiries with conversational AI bots
AI-powered, real-time data and insights that fuel proactive customer care
Automate workflows and processes — and drive more first-contact resolutions
Analyze conversations instantly & surface predictions, suggestions & alerts
Empower agents and customers with direct access to the answers they need
Explore Modern Research's Products
Real-time voice of customer insights on digital and traditional channels
Analyze your content’s performance vs. competitors and best-in-class brands
AI insights from reviews & social: How customers feel about your products
Real-time, location-based analysis of face-to-face brand experiences
Real-time visual intelligence that powers meaningful connections on digital
Connect stories across social & news for a complete measure of earned media
Start uncovering insights with a free 30-day trial. No credit card required.
Explore Social Engagement & Sales Products
Plan, manage & measure brand content across 30+ channels from one platform
Empower distributed teams to deliver on-brand social experiences
Turn social into a revenue driver with a 1:1 chat-based commerce experience
Transform valuable consumer insights into conversion-driving assets
Build scalable, on-brand campaigns for distributed teams
Explore Modern Marketing's & Advertising's Products
Save time, manage brand risk, and increase ROI with AI-powered insights
Get a unified view of campaign performance on 30+ channels & 3rd party data
Encourage, measure, and optimize employee advocacy for your brand on social
Increase your ROAS, fuel collaboration, reduce risk, and unify reporting
Explore the Platform
Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.
Create customized, powerful AI text classification models easily — without coding.
Visualize real-time data on command centers, retail signage, stadium screens, and more.
Build on-brand, shareable digital presentations that update with real-time data automatically.
Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.
Experiment and learn in an isolated test setting that mimics your live production environment.
Store Sprinklr data for customized time periods to meet business or compliance needs.
Integrate data and execute processes with external systems using RESTful web APIs.
Popular Use Cases
Deliver seamless customer service experiences across 30+ digital channels
Leverage a unified view of the customer to help you protect, grow, and manage your brand
30+ channels of AI-powered analysis, prediction & suggestions—in one place
Manage customer care on 30+ digital channels from one AI-powered platform
Consolidate all of your social media needs on the only unified social suite
Streamline case handling to reduce costs and accelerate time-to-resolution
Create a frictionless service experience no matter which channel customers use
Deliver customers to the right agents—so you can reduce cost-per-interaction
April 12, 2022 • 4 min read
Marketers and advertisers for enterprise brands spend a great deal of time ideating creative campaigns, marketing strategies, and processes while ensuring their costs are low and their return on investment (ROI) is high. Digital transformation has allowed organizations to enact strategies to produce marketing and advertising content across a multitude of social media channels, reaching people at record speed and efficiency. Fifty-three percent of the world’s population regularly engage with social media, typically from their mobile phones. With so much focus on producing quality content at the right time and within budget, it’s easy to sometimes forget that the customers you’re trying to reach are living, breathing humans with careers, families, bills, and obligations at the center of their lives, and also competing for their time.
To break through the noise in today’s digital-first environment, it’s critical to keep your customers — and their experiences with your brand — at the very center of your marketing operations.
The connected customer is everywhere. With more than four billion internet and social media users around the world, a number that’s grown by 7.3% and 13% respectively, the connected customer uses the internet and social media as a seamless part of their daily lives. They use technology for work, school, banking, shopping, transportation, and social connection. They have digital assistants. They react and respond to texts, instant messaging, emails, social media notifications, and targeted ads intuitively and naturally. Their lives are digitally enabled. And they have expectations.
Customer expectations have shifted since the onset of the global pandemic. They expect a high level of personalization when they interact with brands. They want to easily garner information and often make quick decisions. They are also much more likely to share their experiences, both positive and negative, with their peers and online communities.
A Nielsen Global Online Consumer Survey gleaned that 90% of customers trust products and services that have been recommended by people they know.
Seventy-seven percent of consumers regularly read online reviews as a determination of whether or not to make a product or service purchase. (Brightlocal)
Eighty-nine percent of customers are more likely to use a business that responds to their online reviews. (Brightlocal)
When customers do have a negative experience, they expect empathy and a resolution that will build or rebuild their trust. They expect immediate results. Marketers can’t waste time or risk their brand reputation when communicating with their customers — they need to reach them on the channels that they are using and ensure that their responses are engaging and human.
When you engage with your connected customers on a human level, you’re boosting brand trust, brand loyalty, and protecting your brand’s reputation.
As customers are increasingly connected, oftentimes brands are increasingly disconnected. This disparity creates both challenges as well as opportunities, and brands need to consider how their marketing operations function from ideation to creation to execution throughout the marketing lifecycle. The goal of unifying your marketing operations is to ensure that each marketing activity works seamlessly together to project every campaign forward in a steady, progressive motion. Disconnected point solutions, the increased number of channels, and the volume of unstructured data can all prevent your marketing activities from being truly centered on your customer’s experience.
When organizations unify their marketing operations, with all of their marketing activities focused on excellent customer experiences, they keep the connected customer at the center. By connecting marketing, advertising, sales, care, and other customer-facing functions, you’ll create a unified digital customer experience and help effectively execute campaigns across departments, regions, and channels.
We know that creating positive customer experiences makes happier customers, and with the continuous rise of social media, internet, and mobile phone users and an always-expanding number of digital channels where your customers live, work, and play, connected customers are here to stay.
We want to help organizations bring their connected marketing to their connected customers and do it at scale. Modern Marketing & Advertising is part of Sprinklr’s unified customer experience management (Unified-CXM) platform, which gives organizations a competitive advantage by bringing all of their digital strategies together in one place. Learn more about Sprinklr Modern Marketing & Advertising and download the ebook.
TikTok’s popularity is increasing and, with it, the untapped potential to reach future customers. Here are seven key trends your brand should keep an eye on.
May 13, 2022 • 4 min read
Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.
March 28, 2022 • 5 min read
How can brands best engender trust and improve experiences? Learn more about brand governance as an opportunity to meaningfully engage with customers.
March 23, 2022 • 4 min read