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Choosing an Employee Advocacy Platform

Sprinklr Team

February 9, 2021  •  3 min read

Looking for an employee advocacy solution?

In today’s world, brands are competing for recognition, top talent, and consumer trust across all modern channels. A proven strategy to ensure branded content gets noticed is with an employee advocacy program. In fact, 79% of firms surveyed reported more online visibility and a 65% increase in their brand’s recognition after the implementation of a formal employee advocacy program. Even a small business with 50 employees who share 10 posts a month to their social network of 500 people can increase their brand visibility by 250,000 people!

Brands have the opportunity to drive valuable brand awareness and social engagement around key initiatives by harnessing the passion and social influence of their very own employees. Sprinklr’s Advocacy feature helps you capitalize, activate, build, and measure your employee advocates to elevate your brand’s presence.

What should you look for in a new employee advocacy platform?

A purpose-built solution dedicated to capturing the attention of your employees, specifically for advocacy. With Sprinklr’s employee advocacy platform, employees have an organized location for easy tracking of content, sharing to modern channels, and connecting with their coworkers. Removing the distractions of replying to messages, checking notifications, and prospecting customers when building an advocacy program on an employee’s individual social account. Protected by single sign-on (SSO) ensures easily maintained governance and employee-only access, so you never have to worry about just anyone tagging themself to your brand.

Streamline your communication efforts by publishing shareable and non-shareable content. With Sprinklr Advocacy, your platform will serve as the single source of truth for all company announcements, minimizing confusion around what information is public vs. private. Helping build credibility and deepening the relationship between employees and their network. Likes and comments on the platform generate internal collaboration and conversations around all content that help admins understand which content employees love the most. Employees can even submit their own content for approval to be re-use by other advocates, empowering employees to curate their own content while maintaining approved brand voice across modern channels.

Create unique experiences for your users that segment their content based on their roles, profile attributes, and interests. Utilize awards, points, and badges to add a gamification layer to the employee experience that encourages them to participate and continuously build awareness for your brand.

Publish and schedule content to not just one channel but multiple such as Facebook, LinkedIn, Instagram, and Twitter. Increasing the visibility and engagement of your brand across modern channels. Sprinklr Advocacy provides richer analytics and insights on top-performing advocates, top-performing content by channel, and much more. Easily connected to your other marketing efforts for a unified, omnichannel experience.

With Sprinklr Advocacy, you’ll increase revenue with pipeline generation, reduce content production costs with content reuse, and manage brand risk with enterprise-grade governance.

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