Blog Home

Facebook announces planned retirement of analytics

Guest Author

April 1, 2021  •  2 min read

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understand and manage their activity on Facebook and Instagram. And while these tools will continue to help you manage your presence on Facebook and Instagram, third-party analytics solutions will become critical to understanding what’s working and what’s not.

Omni-channel reporting for improved performance

Sprinklr Modern Marketing & Advertising provides marketers with omni-channel reporting capabilities that combine paid, owned, and earned data into one, unified dashboard.

With both templatized and custom dashboards, the possibilities are endless with Sprinklr reporting, allowing you to pivot your data any way imaginable to identify top performing content across markets, channels, and business units. Reporting capabilities include:

  • Data aggregation at the channel or account level — or on your choice of custom variable

  • Unlimited drill-down capabilities to dig deeper into results

  • A growing list of visualizations, including word clouds, charts, tables, and more

  • Metadata tagging to categorize and filter campaigns and content

  • Custom metric calculations specific to your organization

  • Automated reports sent monthly, weekly, daily, or even hourly

But wait — there’s more! With Sprinklr’s robust set of integrations, you can ingest data from other analytics providers, including:

  • Google Analytics

  • Adobe Analytics

  • Google Campaign Manager

  • MOAT

  • Adjust

  • Appsflyer

  • Kochava

Create a truly holistic picture of your marketing and advertising activity across campaigns, audiences, and content and uncover trends that help inform campaign strategy and improve performance.

There’s no time like the present. Talk with our expert consultants to learn more about how Sprinklr Modern Marketing & Advertising can fill your analytics gap — and then some.

Marketing & Advertising
Share this Article
products featured
Modern Marketing & Advertising

Article Author

Guest Author

Guest Author

Learn more

Related Articles

Six ways a distributed marketing platform can boost social media compliance for financial services advisors
Marketing & Advertising
Six ways a distributed marketing platform can boost social media compliance for financial services advisors

Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.

Amit Kumar
October 22, 2021  •  6 min read

Read Article
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy
Marketing & Advertising
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy

Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.

Dennis Matthew
October 13, 2021  •  5 min read

Read Article
How advertisers are navigating data privacy and tracking changes
Marketing & Advertising
How advertisers are navigating data privacy and tracking changes

With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.

David McCarthy
October 12, 2021  •  4 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms