April 12, 20223 min read
Building an effective content marketing operation in today’s fast-moving and digital-first landscape is an enormous challenge. Marketing and Advertising teams strive to produce high-quality content that is relevant, reliable, and ready to activate for their brand’s campaigns, but when an organization’s marketing operations are disjointed, the process can be arduous and complex.
Connected marketing, where all of your people, strategies, resources, and technology are all unified on one platform is one way to ensure that your content marketing engine operates with the precision, authenticity, and effectiveness to set your brand’s content apart from competitors and ensure brand compliance across teams and regions. In order to accomplish these goals, organizations need to leverage technology on a unified platform.
Enterprise organizations have long looked to Gartner for guidance on technology products, services, and best practices. The Gartner Magic Quadrants offer visual snapshots, in-depth analyses and actionable advice that provide insight into a market’s direction, maturity, and participants. Magic Quadrants compare vendors based on Gartner’s standard criteria and methodology. Each report comes with a Magic Quadrant graphic that depicts a market using a two-dimensional matrix that evaluates vendors based on their Completeness of Vision and Ability to Execute.
Sprinklr has been named in the 2022 Gartner® Magic Quadrant™ for Content Marketing Platforms, recognized in both Ability to Execute and Completeness of Vision. We believe being named a Leader in the Magic Quadrant reinforces our market position as the unified platform for end-to-end marketing campaign planning, production, and execution. By leveraging features like Marketing Analytics, Employee Advocacy, Social Advertising, Brand Safety, and Smart Compliance, marketing teams can execute a Content Marketing strategy that allows them to seamlessly manage, produce, optimize, and deliver content across the growing number of digital channels.
Sprinklr AI, workflow optimization, and voice of the customer capabilities enhances efficiencies for brands and powers seamless collaboration to drive marketing ROI and strengthen brand compliance.
In the current landscape of constant digital transformation centered on customer experience and expectations, Sprinklr’s vision is to bring every organization a unified customer experience management solution and help marketing teams create meaningful connections with their customers, make them happier, and do so at scale.
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