Generative AI in Social Media: Start with 5 Easy Tips

Aishwarya Suresh

January 11, 20249 min read

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Ever seen an ad and thought, “Wait, did they just read my mind?”

That's generative AI (Gen AI) and personalization at work — making social media feel like it knows exactly what you want. 

Back in the early 2000s, designing graphics or ads often meant hours in front of complex software, using intricate tools to bring ideas to life. Fast forward to today, where generative AI crafts digital ads in milliseconds — you can hit the sweet spot of your audience’s interests in no time.  

And it’s not just about creative, instantaneous ad creation; it's also about opening doors to a world of custom-made, meaningful content, like catchy taglines and captions, that resonates uniquely with each and every one from your audience. 

This is how AI has been an ace in the hole for brands as of today, but what about the future?  

Well, we’re on the brink of a revolution. In 2022, generative AI models like GPT-3 and text-to-image tools shook things up in the digital landscape, giving social media a solid makeover. And adoption rates of Gen AI are skyrocketing, with this specific market all set to hit a worth of almost $110.8 billion by 2030. 

Yes, the future looks promising for generative AI, as it’s expected to create 10% of all data produced by 2025. And if that stat doesn’t have you going “wow,” here’s another — Gen AI will be utilized in 50% of drug discovery and development projects by that very year as well. 

wow

It’s not just progress — we're evolving into a new era where artificial intelligence and social media work hand in hand. 

Considering how central AI has been and will be in the “Socialverse,” today, we’re going to be exploring the weight that Gen AI carries and how it can help you get that winning edge in all your social media marketing efforts.  

So, let’s go beyond the binaries, bytes and algorithms, starting with the impact of Gen AI on social media marketing. 

Table of Contents

Impact of generative AI on social media marketing 

Generative AI isn't just a one-trick pony — it covers the whole nine yards of social media marketing. From automated responses and personalized messaging to script writing, video descriptions and even ad creation, it's your all-in-one marketing companion. 

With that in mind, let’s look at the benefits it brings: 

Content creation wizardry 

Tired of the social media content creation hustle? Generative AI can step in as your trusty sidekick.  

Need catchy taglines, engaging posts or snazzy graphics? It's got you covered 24/7, making content creation a breeze. Say goodbye to brainstorming burnout and hello to a content expert that never sleeps. 

Sprinklr AI+ for Content Generation

Generative AI doesn't just generate content in no time — it understands your brand voice and audience preferences. It crafts messages and visuals that resonate uniquely with your target demographic, ensuring your content stands out in the crowded social media landscape. 

Tailored audience connections 

Forget generic outreach — Gen AI transforms targeted content into personalized art. It analyzes user behavior, preferences and engagement patterns to create content tailored to specific audience segments. No more one-size-fits-all marketing – now, it's all about creating individualized experiences that build stronger connections with your audience. 

Generative AI doesn't just stop at segmentation — it continuously learns from audience interactions, refining its understanding over time. This means your content becomes increasingly tailored and effective as your audience evolves. 

Data insights on demand 

Predicting social media trends becomes a piece of cake with generative AI's data analysis and predictive modeling. It's not just about numbers — it's about foreseeing trends and making informed decisions. It helps guide your social media strategy, minimizing guesswork and maximizing success. 

Gen AI dives into vast datasets, uncovering patterns and correlations that might go unnoticed with traditional methods. This deep understanding allows you to stay ahead of trends, helping you in adjusting your strategy in real-time based on data-driven insights. 

Endless campaign ideas 

Struggling for fresh campaign ideas?  

Generative AI can help you in fathoming endless, actionable creative possibilities. Whether you're running ads, promotions or collaborations, it accelerates your workflow. 

It doesn't just throw ideas at you — it refines them based on your brand's goals and the preferences of your target audience. 

Quick Read: 7 Social media campaign examples to inspire your social media strategy 

Emoji and hashtag alchemy 

Cracking the code of emojis and hashtags can be puzzling. Gen AI steps in as a language tutor, making your brand speak “internet” fluently. It's not just about adding those emojis and hashtags — it's about turning your content into a relatable language. 

Generative AI technology understands the nuances of online communication, helping you choose the right emojis and hashtags to enhance engagement. It ensures that your brand speaks the virtual tongue, fostering a deeper connection with your online community. 

5 Tips for using generative AI in social media

Now that we've uncovered the magic generative AI brings to social media marketing, let's pull back the curtain on the five best practices when using Gen AI — because turning AI into your social media wingman is only going to keep you at the top of your game! 

1. Start small and aim big  

Wondering where to start with generative AI on social media?  

Define clear goals and start small. It’s 101.  

Whether you’re looking to automate tasks, personalize content or enhance engagement, begin with a less-intensive project. Test generative AI's impact on a specific campaign and see how it elevates your results.  

For example, if X is your go-to social media channel, let AI suggest post drafts based on trending topics. And scale up as you understand this approach’s effectiveness through analytics and A/B tests. 

Read More: Social media analytics tracking: How it’s done  

2. Blend creativity with automation 

Just to clarify, AI won't replace your creative team, even though we've all had that lingering fear of an “AI takeover." Here’s the thing: AI needs human direction, guidance and maintenance for it to take flight, so you ought to consider it as more of an invaluable partner instead of a bread-stealer. Generative AI is your future-proof buddy who weaves data-driven insights into imaginative storytelling. 

So, let AI automate routine tasks (such as content scheduling and data analysis), help initiate brainstorming sessions and refine human-generated content. Remember that synergy is key here and that AI supports, enhances and amplifies human creativity — it doesn’t replace it. 

3. Transparency is the best policy 

AI often works behind the scenes but social media content demands transparency. According to Dentsu's Consumer Navigator report, over 70% of consumers expect brands to disclose when they utilize AI for content, products, services and experiences. So, be open about AI involvement in content creation. Even if it's a discreet "AI-generated" badge, transparency strengthens trust.  

4. Choose the right tool 

The social media marketing toolbox is vast, but choosing the ideal tool is instrumental. With numerous solutions out there on the internet, we've curated a list of the best social media management tools for you. Remember that it’s not just about finding any solution — it's about investing in the one that ticks all the right boxes to brighten your brand's future.

Sprinklr AI+ capability seen on marketing campaign generation

5. Quality matters 

Enhance your AI game with these three pillars: 

  • High-quality data: Train your AI of choice with the best. Quality data ensures accurate, reliable and unbiased results. 

  • Clear guidelines: Regularly review content, run plagiarism checks and avoid feeding confidential information. Set guidelines to maintain integrity. 

  • Human oversight: Strike a balance with mechanisms like human-in-the-loop (HITL) or human-in-command (HIC). They ensure balanced oversight, preventing unwanted consequences. 

Generative AI solutions for social media management

Okay, time to dive into the practical side of things. We've talked the talk on Gen AI, now let's walk you through some tools that can bring this tech to life for you. No Dr. Frankenstein needed — just a bunch of cool features to explore.  

Sprinklr 

Different companies present diverse solutions for using Gen AI in social media marketing, and among them, Sprinklr stands out with its AI+ advantage.  

Sprinklr AI+ provides one unified AI for:  

  • Enhanced productivity and quality of insights and driving automation across front-office functions 

  • User-friendly interface navigation  

  • Seamless integration with the latest AI technologies (Google Cloud’s Vertex AI and OpenAI’s GPT models) 

  • Robust privacy measures with its responsible AI 

This way, it caters to various marketing functions.  

For research, Sprinklr Insights uses this tool to offer:  

  • Quick summarization of articles and blog posts 

  • Actionable insights 

  • Efficient keyword creation 

Sprinklr AI+ offers efficient keyword creation feature for campaign or content creation.

For marketing strategies, Sprinklr Marketing helps in:  

  • Brainstorming ideas  

  • Generating content variations 

  • Streamlining briefing processes  

    Sprinklr AI+ feature under Sprinklr Marketing to generate content variations via Publisher

When you use Sprinklr Social for social media management, content creation across social channels becomes as easy as ABC, since it quickens your responses and language translations.  

Sprinklr AI+ offers language translations for various regions in content creation.

All in all, Sprinklr proves to be a comprehensive Gen AI solution that aligns with brand needs and provides a versatile and user-friendly experience. 

OpenAI’s GPT-4  

OpenAI’s GPT (generative pre-trained transformer) is a go-to tool for many marketers today. GPT-3 and GPT-4 bring a powerful solution with their ability to generate high-quality, natural-sounding text for websites, social media and more. They cut down on the need for constant human input, saving time and resources. Beyond personalized and relevant content, they excel at:  

  • SEO optimization  

  • Ad optimization  

  • Market research  

  • Predictive analytics  

Thanks to the accuracy, scalability, personalized content generation, SEO optimization and versatile applications of OpenAI’s GPT series, it’s a must-have for any marketing team looking to shine online. 

Interesting Read: Will ChatGPT and Generative AI shape the future of customer service? 

RunwayML 

RunwayML is a good option for marketers as it makes content creation and ad campaign optimization a breeze. Its user-friendly interface is simple for non-techies, too, allowing easy model creation and content generation. The tool's pre-trained models:  

  • Offer insights for smart marketing decisions  

  • Predict customer behavior  

Its real-time image and video-processing capabilities enhance content creation, helping you to stay ahead in delivering personalized and engaging content to your customers. 

ContentStudio 

ContentStudio serves as an all-in-one AI social media tool for social media management and marketing automation. Its capabilities include: 

  • Multichannel social analytics and automated social media reporting 

  • "AI Writer" tool with features like predefined caption templates and hashtag generation 

  • "Publish" AI tool, which enables smoother handling of your social media calendar 

Read More: How to create a social media content calendar in 2023 

Lately AI 

Lately AI is a repurposing engine that focuses on converting long-form content into engaging social media posts. It generates personalized social content with AI-powered feedback loops to boost engagement through text, images and videos. It also learns and maintains a brand's tone across all social media assets. Its key features include: 

  • Customized content generation  

  • Consistent brand tone and voice application  

  • High-performing content creation 

Learn More: How to build a consistent brand experience through distributed teams (from local to global)  

How is Sprinklr Gen AI different from other AI tools  

Sprinklr AI+

In today's social media world, which is driven by generative AI, lots of tools aim to make things simpler for us. But in the middle of all these tech gems, Sprinklr Gen AI seems to shine brighter.   

But what makes it any different, you ask? Well, here’s the lowdown. 

  1. Unified powerhouse: Sprinklr AI+ seamlessly integrates Sprinklr AI, Google Cloud’s Vertex AI and OpenAI’s GPT models into a single platform, offering a 360-degree solution for all your AI needs.

  2. Ease of use: With a user-friendly interface, it brings generative AI capabilities to your fingertips with just a few clicks. So, there’s no need to juggle between screens or go through extensive training. 

  3. Tailored for social brilliance: From brainstorming campaign ideas to crafting channel-specific content instantly, it supercharges your marketing teams' productivity. It's not just about automation — it's about elevating the quality of insights and interactions across the entire campaign lifecycle. 

  4. Best-in-class accuracy: It boasts over 90% accuracy, thanks to industry-specific and brand-specific AI models. With more than 750 pre-built models across 60+ verticals, it minimizes setup time and accelerates time-to-value. Whether you're running a global campaign or focusing on niche markets, Sprinklr AI+ ensures precision in every insight. 

  5. Continuous learning: With both implicit and explicit feedback loops, its models continually evolve and adapt to the ever-changing social media landscape. 

Want to get a glimpse of how Sprinklr AI differentiates itself in all things social media? Take it for a spin by trying any of Sprinklr’s 360-degree solutions and see it in action yourself. 

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