How AI can improve your brand image on social media

Jatin Garg

April 11, 20238 min read

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In today's world, social media has become the go-to platform for people to stay up-to-date with the latest happenings. With this shift in behavior, brands of all sizes are leveraging social media to promote their offerings and engage with consumers. By doing so, brands can engage with customers through direct messages, gather valuable feedback and gain insights into potential customer bases and areas for business expansion. 

In addition to running targeted campaigns and posts for their followers, brands can also benefit from the organic reach that happens on social platforms. Engagement on social media can lead to increased visibility for users outside of the target audience, including friends of followers and users who come across trending content. Therefore, a strong brand image on social media can help brands improve their engagement rate and build their following.

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Why maintaining a positive brand image on social media is important

Trust is a crucial factor that can greatly influence a customer's buying decision.

Social media provides a platform for brands to build trust and relationships with their target audience. By sharing valuable information and engaging with customers in a timely manner, your brand can earn your audience’s trust.

Social media also allows customers to leave reviews and feedback, which can be a valuable source of information for potential buyers. Many people nowadays rely on social media to research products and learn from other customers' experiences. Positive feedback and posts can increase customer interest and encourage them to make a purchase, while negative feedback can provide valuable insights for your brand to improve your offerings.

In the past, brands had to rely on call centers to interact with their customers, but social media has made it possible to engage with them directly and provide faster solutions.

By using social media posts and ads and responding to customer inquiries and comments, you can shape your brand image and influence customer perception. This can help create a positive and consistent brand image that resonates with your customers and aligns their understanding of the brand in the right direction.

Ways AI can help create a strong brand image on social media

Brands that have a strong social media presence rely on AI and automation to manage their social media. Here are some ways AI can help improve your social media presence, create a positive customer experience and, more importantly, strengthen your brand image.

Timely response

Customers value prompt and helpful responses from brands. With the sheer volume of posts and messages on social media, AI can be a valuable tool to filter through the noise and identify posts and comments that require urgent attention. AI can also route messages to the right team member, ensuring timely and effective engagement. This can make all the difference in providing satisfactory resolutions to customers and improving your brand image.

A timely response is also crucial for customer feedback and purchasing decisions. By using message detection to route messages and complaints to the right team quickly, you can improve your image and provide quick resolutions to customers.

With AI-powered tools like Sprinklr, you can keep track of messages you haven’t responded to and monitor your team's response time to ensure timely solutions for customers. This can help you create a consistent and positive customer experience, which can, in turn, strengthen your brand image. 

A dedicated and compliant response

To create a positive brand image on social media, it's important for brands to provide a dedicated and compliant response to customer complaints. Customer satisfaction is guaranteed when brands have a complete understanding of their past complaints and engagement history and respond in a timely manner with appropriate language and tone. (Grammatical and spelling errors in social media posts can negatively impact a brand's image and credibility.)

With Sprinklr, you can ensure compliance, grammar and spelling checks on agent messages. You can also set up tiered approval processes to ensure that any public engagement is error-free and does not negatively impact the brand's image. This can help you create a consistent and positive social media presence, strengthen customer relationships and ultimately drive customer success.

Prioritization of negative comments

Prioritizing negative customer feedback is crucial for brands to maintain their image and reputation. Negative reviews left unaddressed can quickly spread across social media, impacting customer buying decisions.

Your brand can use AI models to categorize negative feedback messages and ensure they are dealt with in a timely manner. Additionally, you can set up automated responses based on keywords to acknowledge the issue and gather necessary customer details, saving time and ensuring a timely resolution.

Alerts for potential crisis 

Social media can be overwhelming for brands to monitor, with an abundance of user posts across multiple channels. Some posts can have a significant impact on a brand's reputation and, thus, need to be addressed immediately. However, manually sifting through social media can be time-consuming and result in delayed responses.

By setting up smart alerts to quickly identify potential crises and any drop in performance, you can stay on top of important issues and respond promptly, ensuring customer satisfaction and protecting your brand reputation.

By utilizing Sprinklr's Smart Alerts, you can stay ahead of potential crises and maintain a positive image on social media. 

Areas in which AI can assist your brand improve its social image in the future

​​The use of AI in social media is rapidly growing, with a projected compound annual growth rate of 28.3% from 2018 to 2023. This growth is due to the many areas within the domain of social media where AI can help brands build a better social image.

One area where AI can assist your brand is content creation. AI-powered tools can generate relevant and engaging content for you to share on your social media channels. These tools can analyze data on consumer preferences and behaviors to create content that resonates with your target audience.

Another area where AI can help is sentiment analysis. You can use AI algorithms to analyze the sentiment of social media posts and comments related to your products or services. This analysis can help you understand the perception of your brand in the market and identify areas for improvement.

AI-powered chatbots are also becoming more prevalent in social media. Chatbots can provide instant responses to customer inquiries and complaints, freeing up time for human agents to handle more complex issues. Additionally, chatbots can provide personalized product recommendations based on customer data and preferences.

Finally, AI can help you monitor your social media presence and track metrics such as engagement, reach and conversion rates. By analyzing these metrics, you can adjust your social media strategy to improve your overall social image and drive customer success.

Areas of potential AI expansion on social media to enhance brand image

AI can significantly improve a brand's image on social media by providing valuable insights and enabling brands to better understand their customers. There are several areas of AI expansion in social media that can help in this regard.

Firstly, media-based insights such as photos and videos can be analyzed to understand the content, sentiment and engagement levels of your audience. This can help you tailor your content to resonate better with your audience and improve engagement.

Speech analytics can also be used to analyze social media conversations and identify customer sentiment and intent. This can help you identify potential issues before they escalate and take appropriate action to resolve them.

Insights and user suggestions can be generated using AI algorithms that analyze social media data and provide recommendations for improving the brand's image. This can include suggestions for content, engagement strategies and even product development.

AI can also help in detecting the target audience for a brand's social media campaign, by analyzing demographic data and identifying potential customers who may be interested in the brand's products or services.

Finally, AI can be used to analyze customer intent and provide personalized recommendations based on their behavior and preferences. This can help you provide more targeted and relevant content, improving the overall customer experience and building a stronger brand image.

How AI can enhance influencer marketing to boost brand image

To build trust and increase sales, your company must provide exceptional services, features and marketing that can make your product a brand. One way to develop this trust among customers is by leveraging influencers to promote products and services. 

An influencer's audience decisions and buying intent are influenced by the influencer's posts. Working with influencers can help you increase your social media presence and improve your brand image among the public. As influencer marketing continues to gain popularity, it becomes increasingly crucial for you to identify the right influencer to work with. And AI can help in identifying the right influencer for your brand.

In the future, it is expected that brands will only need to provide a short campaign brief and the AI model will identify the influencer who aligns best with the brand's image and content and complies with their requirements.

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