Blog Home

Sprinklr Supports the Launch of Promoted Video with Autoplay on Pinterest

Sprinklr Team

August 8, 2017  •  2 min read

Today, Sprinklr is bringing game-changing capabilities to its customers by launching support for Promoted Video with Autoplay on Pinterest. This announcement is huge news for our customers who want to engage the more than 175 million people around the world who flock to Pinterest each month.

Now, brands can use Sprinklr’s unified customer engagement platform to manage all of their video advertising and content marketing strategies at scale. Our clients now have the confidence to execute any Pinterest campaign knowing they will maximize ad spend, streamline internal operations and convert custom audiences into happy, loyal customers.

The Benefits of Promoted Video with Autoplay

Promoted Video with Autoplay on Pinterest sparks into motion the moment people scroll by—no need to hit “play.” People can find a brand’s promoted videos autoplaying in their home feeds, search results and Related Pins  they find at the bottom of every Pin closeup.

Video has been increasingly popular on Pinterest, with a 60% increase in videos on Pinterest in 2016. A whopping 93% of Pinterest’s 175 million monthly users say they use Pinterest to plan purchases, 75% of the content people enjoy on Pinterest comes from businesses and 67% of people say videos on Pinterest inspire them to take action. Clearly, Pinterest is a valuable channel for marketers and promoted videos give businesses another way to create engaging customer experiences

Expanding our Pinterest Partnership

In April 2015, Sprinklr joined Pinterest’s Marketing Developer Partners Program, which was relaunched in November 2016 as the Marketing Partners program, making Sprinklr a partner across both content marketing and advertising on Pinterest. By supporting autoplay promoted videos on Pinterest, Sprinklr is uniquely positioned to help brands develop cohesive strategies and conduct reporting that tells the full story about a Pinterest campaign’s performance.

Try Autoplay Promoted Videos Today

If you’re interested in learning more, please reach out to your Sprinklr success manager.

For more on this news, you can read Pinterest’s blog here.

Announcements
Marketing & Advertising
Share this Article
products featured
Modern Marketing & Advertising

Article Author

Sprinklr Team

Learn more

Related Articles

Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services
Announcements
Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services

I’m very excited to announce that Sprinklr is named a 2021 TSIA (Technology & Services Industry Association) STAR Award finalist for Best Practices in Education Services!

Anna Buffard
September 17, 2021  •  3 min read

Read Article
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads
Announcements
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads

This article was written by David Cohen from Adweek Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads o…

Sprinklr Team
May 22, 2020  •  3 min read

Read Article
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience
Announcements
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience

Sprinklr’s Winter ‘20 Release is now available to customers globally! The release includes over 400 new capabilities and enhancements across the five products on Sprinklr’s customer experience management (CXM) platform: Modern Marketing, Modern Advertisi…

Pavitar Singh
February 22, 2020  •  8 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms